1. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Digital Strategies for Retail
Tyler Kohn
Co-Founder & CTO
RichRelevance

2. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
The Global Leader in Omnichannel Personalization
175+ 24
$10B
35 27
1B9+
2PB
6,200
90%
100%
13,250
447th
$13M
11

3. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Trusted by world-class brands

4. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Personalization Maturity Model
STATIC
EXPERIENCE
AUTOMATION
INSIGHT
INTEGRATION
OFFLINE
INTEGRATION
OMNI-
CHANNEL
• 1-to-1 dialogue with
customer, regardless of
channel
• Hill-climbing culture
drives constant testing
and innovation
• Consolidated and
actionable customer data
across all channels
• Location-based targeting
in-store
• Custom algorithms and
applications
• Create an unified retailing
experience (onsite and
offline)
• Integrated with inventory
management
• Connect brick &
mortar, e-commerce, and
mobile, with personalized
in-store pickup
• Real-time/Instant
analytics
• Geo-targeting (onsite)
• Multiple best-practice
placements across user
experience (Category
Pages, Search, Email)
• Targeted creative & ads
• Transparent messaging
for Recommendations
• Attribute, Inventory, and
segment-based
personalization
• Data-driven
merchandising
• Product/Content recs
using a few pre-defined
hard-coded algorithms
• Heavy merchandiser
control, with limited A/B
testing
• No dynamic / conditional
placements
• Predominantly online
presence only
• Manual or no recs
• Seasonal merchandising
• Marketing Calendar or
politics drives all creative
• All users are treated the
same, regardless of
behavior or known
differences
LEVEL 1 (90%)
LEVEL 2 (65%)
LEVEL 3 (35%)
LEVEL 4 (10%)
LEVEL 5 (<3%)
IT- and Merchant-driven, “feel good” decisions, minimal value
Business-driven, measurable, but marginal contribution
Optimized channel, process built for success
Near-full view of customer
1:1 dialogue

5. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
RichRelevance products
It’s all about personalizing to the shopper
Personalized product recommendations
Ecommerce site monetization and intelligent ad targeting
Content library personalization
(videos, articles, images) integrated with CMS
Triggered and real-time email and push-notification
optimization
Targeted campaign creative and promotion optimization
Big data innovation platform
Category results personalized for each shopper
EARLY
ACCESS

6. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
FOR THE CUSTOMER:
Her own personal store
FOR RETAILERS:
Higher customer lifetime value
What does “Relevance In Store” mean for
customers and retailers?
Relevance In Store

7. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
Recs and offers printed
on receipt at checkout
Recs and promos
based on previous
purchases
In-app proximity alerts
personalized to
associate and shopperRecommendations and
offers personalized
based on visits Trigger alert based on
exit without purchase
Mobile device
and iPad app
integration
Relevance In Store

8. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential.
• We invite you to co-develop your own
“Relevance In Store” experience at the {rr}
Omnichannel Lab
• 1- to 3-day workshop to:
– Build an end-to-end omnichannel experience
– Customize our “out-of-the-box” consumer
iPhone, in-store wifi, POS, and sales associate
apps to reflect your brand and experience
• Everything you need
– Side-by-side with integration experts
– The necessary APIs to see everything work in
real time
– All hardware on-site for testing
Making “Relevance In Store” a reality
Relevance In Store