2. Agenda
About Telmap
The Mobile LBS Domain is Sizzling
What Does it Take to Win?
A Winning Cooperation: Operators and Specialized LBS
Solution Providers
Results from the Field

3. Telmap: Experts in Mobile Navigation and LBS
A global, operator-centric, white label LBS end-to-end solution provider
Mobile Location Companion
Location platform
Complementary Web Companion
Serves over 1.5 million paying subscribers:
The highest industry average of Navigations Per Users/month – 9
The lowest industry average of location services churn - less than 6% annually
An average of 110 million km driven per month using Telmap solutions
Owns patent protected technology

4. Winning Relationships and Successful
Deployments

6. Agenda
About Telmap
key players in the mobile LBS market
The sum is greater than its parts: Making the difference
Mobile operators: The best channel for LBS
Results from the field

7. Mobile Navigation: Competitive Landscape
Mobile
LBS
Market

8. Agenda
About Telmap
key players in the mobile LBS market
The sum is greater than its parts: Making the difference
Mobile operators: The best channel for LBS
Results from the field

9. A Winning LBS Strategy
Monetizing – Make it good as a business
3 Diversified business models…
Differentiating – Make it local, relevant, valuable…
2 Offer local premiums…integrate local services through widgets
Seeding the market, create the ‘eye balls’ and lay enablers infrastructure
1 Embed on all devices…Use Location Enablers by more apps and services

10. Location as A Cross-Platform Foundation
Seamless, interoperable user experience
LBS Platform

11. A Winning LBS Strategy
Monetizing – Make it good as a business
3 Diversified business models…
Differentiating – Make it local, relevant, valuable…
2 Offer local premiums…integrate local services through widgets
Seeding the market, create the ‘eye balls’ and lay enablers infrastructure
1 Embed on all devices…Use Location Enablers by more apps and services

12. Bringing together Personal, Social Local experience

13. Location Enabled Experience for on-the-go
daily life and activities
Bringing together Personal, Social & Local experiences
Profile:
Jane is a 26 year old
single woman, she
owns a car and lives
and works outside
London.
She is about to spend
Friday night in the
city and stay over to
have fun and shop on
Saturday…

14. Jane’s Story
Search for the Search Top Table Share details Its Friday, drive Search for
best concert for restaurant of concert early to London, available
in town nearby and and dinner pay congestion parking and pay
reserve table with 4 friends charge parking fee
Its still early, so Tina is nearby Use the Happy Search for the
search Tweets looking for fun Hour voucher dinner place,
around with fun so they both they saw on the see that its
stuff to do meet up in a bar sponsored close, use
search results pedestrian
Its late morning, Takes the tube Post a Tweet Meet Gail in the Drive home,
check the to Oxford St. for she’ll be ready nearest café take
weather decide some heavy for coffee in 2 with WiFi to alternative
what to wear shopping hours upload images route to avoid
from concert the traffic…

15. Example 1: Location aware Events Guide: Wozzon
Search for the nearest concert in Wozzon database,
regularly on the Wozzon website or use the Wozzon
special widget to easily find the nearest concert,
get details and book ticket

16. Example 1: Location aware Events Guide: Wozzon
View your location on a map,
click the special Wozzon widget
on the widget carousel, the
nearest O2 arena with the
concert details will appear.
Click “Book Tickets” or view
more details…

17. Example 1: Location aware Events Guide: Wozzon
Concert payment details will
appear just like on the Wozzon
website.
Book your tickets…

18. Example 1: Location aware Events Guide: Wozzon
Get the confirmation, the
concert details and location will
be sent to “My Places” space in
the application

19. Example 1: Location aware Events Guide: Wozzon
Get the confirmation, the
concert details and location will
be sent to “My Places” space in
the application

20. Example 2: Congestion Zone widget
While driving with Navigator use
the special Congestion Zone
widget to get alerts when
entering congestion zone…then
click to pay directly from the
application…

21. Example 2: Congestion Zone widget
While driving with Navigator use
the special Congestion Zone
widget to get alerts when
entering congestion zone…then
click to pay directly from the
application…

22. Example 2: Congestion Zone widget
While driving with Navigator use
the special Congestion Zone
widget to get alerts when
entering congestion zone…then
click to pay directly from the
application…

23. Example 3: Interact using location aware Twitter
Use the Nearby Tweets widget to
view the nearest tweets around
your location…

24. Example 3: Interact using location aware Twitter
Scroll between tweets and see
what your friends have to say…
Jane sees that Tina is nearby
looking for fun stuff to do

25. Example 3: Interact using location aware Twitter
Post a tweet, now your friends
will see where you are and what
you have to say…
Jane Posts a tweet back and
offers Tina to meet for beer, she
will send her the location details
of a cool nearby pub

26. Example 3: Interact using location aware Twitter
Jane uses pedestrian mode to get
to the pub and meet up with
Tina…

27. Example 4: Search for nearest WiFi Hotspot
Locate the nearest Wireless
Hotspot around your location
Using the Nearby WiFi widget…

28. Example 4: Search for nearest WiFi Hotspot
Locate the nearest Wireless
Hotspot around your location
Using the Nearby WiFi widget…

29. Example 4: Search for nearest WiFi Hotspot
Locate the nearest Wireless
Hotspot around your location
Using the Nearby WiFi widget…

30. A Winning LBS Strategy
Monetizing – Make it good as a business
3 Diversified business models…
Differentiating – Make it local, relevant, valuable…
2 Offer local premiums…integrate local services through widgets
Seeding the market, create the ‘eye balls’ and lay enablers infrastructure
1 Embed on all devices…Use Location Enablers by more apps and services

31. Monetizing

32. Agenda
About Telmap
key players in the mobile LBS market
The sum is greater than its parts: Making the difference
Mobile operators: The best channel for LBS
Results from the field

33. Operators’ Assets
Breath of local subscriber data and knowledge:
Enables customization of apps to subscribers’ preferences
Extensive marketing reach and point of sale presence
Control over handset distribution and device pre-load app
decision process
Trusted and established long-term operator-subscriber
relationship

34. Operators’ Assets (Continued)
Billing capabilities
Flexible charging options for either casual and more regular app usage
Seamless billing access to subscribers
Excellent Customer Care
Ability to deploy across many platforms and devices

35. Telmap’s Pillars for Success
Rich Active Local Open
Location Widgets Content LBS
Companion Library & services Platform
Telmap Professional Services
Customization Porting Billing Content aggregation Channel Marketing

36. Agenda
About Telmap
key players in the mobile LBS market
The sum is greater than its parts: Making the difference
Mobile operators: The best channel for LBS
Results from the field

37. Telmap ranked 3rd at the latest ABI Research
Global Off-board Navigation Software Matrix
“Telmap has a strong position in
Europe bolstered by a large
number of carrier partnerships.
The company has a vast customer
base. It has also been an
innovator in open APIs. Combined
with good platform coverage, this
earns Telmap the third rank”
Dominique Bonte , ABI Practice director
February 2010

38. Operator Bundle is Proving to be a Winning Pricing
Model: The shift has started in 2009
Common Pricing Models in EMEA
1,400,000
1,200,000
1,000,000
Advertising funded
800,000
Operator bundled
600,000 Paid
Handset bundled (long term)
400,000
200,000
-
Advertising funded Operator bundled Paid Handset bundled
(long term)
Source: Canalys estimates, © Canalys 2009

39. Telmap Is The Mobile Navigation Market
Leader in EMEA
User base As of End of Q3, 2009
46% Market Share
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
-
Source: Canalys estimates, © Canalys 2009

40. Agenda
About Telmap
key players in the mobile LBS market
The sum is greater than its parts: Making the difference
Mobile operators: The best channel for LBS
Results from the field

41. A Winning LBS Proposition
Provide all segments with LBS, on all devices,
on all platforms
offer a rich, local and valuable location
experience, attract the ‘eye-balls’ and create a
user-base
Develop a location eco system for 3rd party developers
and offer a wider experience
Use the key revenue LBS pillars: Premium local content
and services, Enriched core services and Location based
advertising

42. Motti Kushnir, Chief Marketing Officer, Telmap
Email: Motti.kushnir@telmap.com