SlideShare a Scribd company logo

[William Buist] Social Networking for Business - Houw to Turn Contacts in to Customers

•
•
L
Lucy Hull

WIlliam Buist, Societal Web Expert & MD of Aberlard Management Services - presented at Hit Me! Social Media and Search @ Microsoft HQ

Business
1 of 12
William Buist MD, Abelard Management Services Social Networking for Business - How to Turn Contact into Customers
Social Networking for Business: How to Turn Contact into Customers - from Conversation to Results William Buist
What is the Business Case? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s where your customers are! It’s what your competitors are doing!
Consciousness to Cohesion Cohesion Collaboration Cooperation Conversation Consciousness Initial awareness and understanding of the marketing challenge Customer, supplier and partner engagement and exploration Interaction and agreement between key parties Development of new working practices, alignment of goals Integration into the business operation
Consciousness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cohesion Collaboration Cooperation Conversation Consciousness Results ,[object Object]
Conversation Cohesion Collaboration Cooperation Conversation Consciousness
Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cohesion Collaboration Cooperation Conversation Consciousness Awareness Action Results ,[object Object],[object Object]
Cooperation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cohesion Collaboration Cooperation Conversation Consciousness Awareness Action Results ,[object Object],[object Object],[object Object]
Collaboration Cohesion Collaboration Cooperation Conversation Consciousness Awareness ,[object Object],[object Object],[object Object],Action ,[object Object],[object Object],[object Object],[object Object],[object Object],Results ,[object Object],[object Object],[object Object]
Cohesion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cohesion Collaboration Cooperation Conversation Consciousness Awareness Action Results ,[object Object],[object Object],[object Object]
Key Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking for Business: How to Turn Contact into Customers - from Conversation to Results William Buist Website: www.Societal-web.com Phone: +44 (0)1291 622598 Email: wmb@societal-web.com

Recommended

Chapter17a
Chapter17aChapter17a
Chapter17aKarthik Yadav
 
Marketing Communication Tips for Financial Institutions
Marketing Communication Tips for Financial InstitutionsMarketing Communication Tips for Financial Institutions
Marketing Communication Tips for Financial InstitutionsGriffin McGahey
 
New Media Class Session 8 Ss
New Media Class Session 8 SsNew Media Class Session 8 Ss
New Media Class Session 8 SsBecky Carroll
 
Communication Strategy
Communication StrategyCommunication Strategy
Communication StrategyMuhammad Usman
 
REV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRREV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRKurt von Ahnen
 
The Six Rs: Strategic Communications Tools
The Six Rs: Strategic Communications ToolsThe Six Rs: Strategic Communications Tools
The Six Rs: Strategic Communications ToolsHeartMindStrategies
 
Content Marketing Strategy: How to Engage & Attract Customers
Content Marketing Strategy: How to Engage & Attract Customers Content Marketing Strategy: How to Engage & Attract Customers
Content Marketing Strategy: How to Engage & Attract Customers Sandra Fathi
 
Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
 

Recommended

Chapter17a
Chapter17aChapter17a
Chapter17aKarthik Yadav
 
Marketing Communication Tips for Financial Institutions
Marketing Communication Tips for Financial InstitutionsMarketing Communication Tips for Financial Institutions
Marketing Communication Tips for Financial InstitutionsGriffin McGahey
 
New Media Class Session 8 Ss
New Media Class Session 8 SsNew Media Class Session 8 Ss
New Media Class Session 8 SsBecky Carroll
 
Communication Strategy
Communication StrategyCommunication Strategy
Communication StrategyMuhammad Usman
 
REV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRREV up Your Business - VADPR's take on E-PR
REV up Your Business - VADPR's take on E-PRKurt von Ahnen
 
The Six Rs: Strategic Communications Tools
The Six Rs: Strategic Communications ToolsThe Six Rs: Strategic Communications Tools
The Six Rs: Strategic Communications ToolsHeartMindStrategies
 
Content Marketing Strategy: How to Engage & Attract Customers
Content Marketing Strategy: How to Engage & Attract Customers Content Marketing Strategy: How to Engage & Attract Customers
Content Marketing Strategy: How to Engage & Attract Customers Sandra Fathi
 
Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
 
Pr overview
Pr overviewPr overview
Pr overviewSaxbee Consultants
 
Newsletter, press release, publicity materials
Newsletter, press release, publicity materialsNewsletter, press release, publicity materials
Newsletter, press release, publicity materialsAbhilash vijayan
 
Social media roi_draft
Social media roi_draftSocial media roi_draft
Social media roi_draftMiCAFreaka
 
The Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetThe Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetFlint Group
 
Basic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification PlaybookBasic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification PlaybookMartin Walsh
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to MillennialsMilt Sharp, Jr.
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth MarketingDemand Metric
 
Michele w interview with a consultant
Michele w interview with a consultantMichele w interview with a consultant
Michele w interview with a consultantmcw15
 
Building a Community
Building a CommunityBuilding a Community
Building a CommunityGerardo A Dada
 
Evaluating Public Relations Campaigns
Evaluating Public Relations CampaignsEvaluating Public Relations Campaigns
Evaluating Public Relations CampaignsPenn Strategies
 
Getting the Most Out of Social Media
Getting the Most Out of Social MediaGetting the Most Out of Social Media
Getting the Most Out of Social MediaHamill Associates Ltd
 
Marketing Communications Audit - Template by Brand Auditor
Marketing Communications Audit - Template by Brand AuditorMarketing Communications Audit - Template by Brand Auditor
Marketing Communications Audit - Template by Brand AuditorDaniel Diosi
 
Inbound vs. Outbound Marketing [Updated for 2018]
Inbound vs. Outbound Marketing [Updated for 2018]Inbound vs. Outbound Marketing [Updated for 2018]
Inbound vs. Outbound Marketing [Updated for 2018]Modern Marketing Partners
 
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFest
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFestAndrew Bruce Smith - using data and analytics to inform PR strategy - #PRFest
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFestPRFest
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PRravneet999
 
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Tharushika Ruwangi
 
EEA Networking Event - Channel Programs And ROI
EEA Networking Event - Channel Programs And ROIEEA Networking Event - Channel Programs And ROI
EEA Networking Event - Channel Programs And ROIEnterprise Engagement Alliance
 
Listening: social media research
Listening: social media researchListening: social media research
Listening: social media researchRowan Hetherington
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing ReportHolger Schulze
 
Developing a communication strategy
Developing a communication strategyDeveloping a communication strategy
Developing a communication strategyISAAA AfriCenter Slides
 
Social Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David ArmanoSocial Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David ArmanoEdelman Digital
 
ประกาศสหวิทยาเขตสมเด็จ
ประกาศสหวิทยาเขตสมเด็จประกาศสหวิทยาเขตสมเด็จ
ประกาศสหวิทยาเขตสมเด็จsomdetpittayakom school
 

More Related Content

What's hot

Newsletter, press release, publicity materials
Newsletter, press release, publicity materialsNewsletter, press release, publicity materials
Newsletter, press release, publicity materialsAbhilash vijayan
 
Social media roi_draft
Social media roi_draftSocial media roi_draft
Social media roi_draftMiCAFreaka
 
The Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetThe Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetFlint Group
 
Basic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification PlaybookBasic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification PlaybookMartin Walsh
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to MillennialsMilt Sharp, Jr.
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth MarketingDemand Metric
 
Michele w interview with a consultant
Michele w interview with a consultantMichele w interview with a consultant
Michele w interview with a consultantmcw15
 
Evaluating Public Relations Campaigns
Evaluating Public Relations CampaignsEvaluating Public Relations Campaigns
Evaluating Public Relations CampaignsPenn Strategies
 
Getting the Most Out of Social Media
Getting the Most Out of Social MediaGetting the Most Out of Social Media
Getting the Most Out of Social MediaHamill Associates Ltd
 
Marketing Communications Audit - Template by Brand Auditor
Marketing Communications Audit - Template by Brand AuditorMarketing Communications Audit - Template by Brand Auditor
Marketing Communications Audit - Template by Brand AuditorDaniel Diosi
 
Inbound vs. Outbound Marketing [Updated for 2018]
Inbound vs. Outbound Marketing [Updated for 2018]Inbound vs. Outbound Marketing [Updated for 2018]
Inbound vs. Outbound Marketing [Updated for 2018]Modern Marketing Partners
 
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFest
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFestAndrew Bruce Smith - using data and analytics to inform PR strategy - #PRFest
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFestPRFest
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PRravneet999
 
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Tharushika Ruwangi
 
Listening: social media research
Listening: social media researchListening: social media research
Listening: social media researchRowan Hetherington
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing ReportHolger Schulze
 

What's hot (20)

Pr overview
Pr overviewPr overview
Pr overview
 
Newsletter, press release, publicity materials
Newsletter, press release, publicity materialsNewsletter, press release, publicity materials
Newsletter, press release, publicity materials
 
Social media roi_draft
Social media roi_draftSocial media roi_draft
Social media roi_draft
 
The Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small BudgetThe Secret Ingredients to Marketing on a Small Budget
The Secret Ingredients to Marketing on a Small Budget
 
Basic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification PlaybookBasic CHAMP Sales Qualification Playbook
Basic CHAMP Sales Qualification Playbook
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to Millennials
 
Word of Mouth Marketing
Word of Mouth MarketingWord of Mouth Marketing
Word of Mouth Marketing
 
Michele w interview with a consultant
Michele w interview with a consultantMichele w interview with a consultant
Michele w interview with a consultant
 
Building a Community
Building a CommunityBuilding a Community
Building a Community
 
Evaluating Public Relations Campaigns
Evaluating Public Relations CampaignsEvaluating Public Relations Campaigns
Evaluating Public Relations Campaigns
 
Getting the Most Out of Social Media
Getting the Most Out of Social MediaGetting the Most Out of Social Media
Getting the Most Out of Social Media
 
Marketing Communications Audit - Template by Brand Auditor
Marketing Communications Audit - Template by Brand AuditorMarketing Communications Audit - Template by Brand Auditor
Marketing Communications Audit - Template by Brand Auditor
 
Inbound vs. Outbound Marketing [Updated for 2018]
Inbound vs. Outbound Marketing [Updated for 2018]Inbound vs. Outbound Marketing [Updated for 2018]
Inbound vs. Outbound Marketing [Updated for 2018]
 
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFest
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFestAndrew Bruce Smith - using data and analytics to inform PR strategy - #PRFest
Andrew Bruce Smith - using data and analytics to inform PR strategy - #PRFest
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PR
 
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness;
 
EEA Networking Event - Channel Programs And ROI
EEA Networking Event - Channel Programs And ROIEEA Networking Event - Channel Programs And ROI
EEA Networking Event - Channel Programs And ROI
 
Listening: social media research
Listening: social media researchListening: social media research
Listening: social media research
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing Report
 
Developing a communication strategy
Developing a communication strategyDeveloping a communication strategy
Developing a communication strategy
 

Viewers also liked

Social Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David ArmanoSocial Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David ArmanoEdelman Digital
 
ประกาศสหวิทยาเขตสมเด็จ
ประกาศสหวิทยาเขตสมเด็จประกาศสหวิทยาเขตสมเด็จ
ประกาศสหวิทยาเขตสมเด็จsomdetpittayakom school
 
Chapter 8 kotler quiz slideshare
Chapter 8 kotler quiz slideshareChapter 8 kotler quiz slideshare
Chapter 8 kotler quiz slidesharerebs andal
 
ประกาศโรงเรียนสมเด็จพิทยาคมรับสมัครลูกจ้างชั่วคราว ตำแหน่ง ครูผู้สอน เจ้าหน้า...
ประกาศโรงเรียนสมเด็จพิทยาคมรับสมัครลูกจ้างชั่วคราว ตำแหน่ง ครูผู้สอน เจ้าหน้า...ประกาศโรงเรียนสมเด็จพิทยาคมรับสมัครลูกจ้างชั่วคราว ตำแหน่ง ครูผู้สอน เจ้าหน้า...
ประกาศโรงเรียนสมเด็จพิทยาคมรับสมัครลูกจ้างชั่วคราว ตำแหน่ง ครูผู้สอน เจ้าหน้า...somdetpittayakom school
 
How did you use media technologies in the construction and research, planning...
How did you use media technologies in the construction and research, planning...How did you use media technologies in the construction and research, planning...
How did you use media technologies in the construction and research, planning...Diana
 
Aplikacija "Kas vyks
Aplikacija "Kas vyksAplikacija "Kas vyks
Aplikacija "Kas vyksPDFONTOUR
 
《氪月报》2011年12月
《氪月报》2011年12月《氪月报》2011年12月
《氪月报》2011年12月Chada Chiu
 
36氪《氪周刊》Vol.55
36氪《氪周刊》Vol.5536氪《氪周刊》Vol.55
36氪《氪周刊》Vol.55Chada Chiu
 
การกำหนดประเด็นปัญหาในการวิจัย
การกำหนดประเด็นปัญหาในการวิจัยการกำหนดประเด็นปัญหาในการวิจัย
การกำหนดประเด็นปัญหาในการวิจัยอรุณศรี
 
New Media Academic Summit 2010 by Richard Edelman
New Media Academic Summit 2010 by Richard EdelmanNew Media Academic Summit 2010 by Richard Edelman
New Media Academic Summit 2010 by Richard EdelmanEdelman Digital
 
Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)Edelman Digital
 
Testing Delphix: easy data virtualization
Testing Delphix: easy data virtualizationTesting Delphix: easy data virtualization
Testing Delphix: easy data virtualizationFranck Pachot
 
Marengo lid symposium_2011-09-25
Marengo lid symposium_2011-09-25Marengo lid symposium_2011-09-25
Marengo lid symposium_2011-09-25retzcanter
 
Publishing Technology Exectuive Exchange Dec 2012, F. Roldan: PT Update
Publishing Technology Exectuive Exchange Dec 2012, F. Roldan: PT UpdatePublishing Technology Exectuive Exchange Dec 2012, F. Roldan: PT Update
Publishing Technology Exectuive Exchange Dec 2012, F. Roldan: PT UpdatePublishing Technology
 
Altigen Business Process Impact
Altigen Business Process ImpactAltigen Business Process Impact
Altigen Business Process ImpactKirkConvey
 

Viewers also liked (20)

Social Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David ArmanoSocial Media Is Dead: Long Live Common Sense. by David Armano
Social Media Is Dead: Long Live Common Sense. by David Armano
 
ประกาศสหวิทยาเขตสมเด็จ
ประกาศสหวิทยาเขตสมเด็จประกาศสหวิทยาเขตสมเด็จ
ประกาศสหวิทยาเขตสมเด็จ
 
Chapter 8 kotler quiz slideshare
Chapter 8 kotler quiz slideshareChapter 8 kotler quiz slideshare
Chapter 8 kotler quiz slideshare
 
ประกาศโรงเรียนสมเด็จพิทยาคมรับสมัครลูกจ้างชั่วคราว ตำแหน่ง ครูผู้สอน เจ้าหน้า...
ประกาศโรงเรียนสมเด็จพิทยาคมรับสมัครลูกจ้างชั่วคราว ตำแหน่ง ครูผู้สอน เจ้าหน้า...ประกาศโรงเรียนสมเด็จพิทยาคมรับสมัครลูกจ้างชั่วคราว ตำแหน่ง ครูผู้สอน เจ้าหน้า...
ประกาศโรงเรียนสมเด็จพิทยาคมรับสมัครลูกจ้างชั่วคราว ตำแหน่ง ครูผู้สอน เจ้าหน้า...
 
How did you use media technologies in the construction and research, planning...
How did you use media technologies in the construction and research, planning...How did you use media technologies in the construction and research, planning...
How did you use media technologies in the construction and research, planning...
 
Aplikacija "Kas vyks
Aplikacija "Kas vyksAplikacija "Kas vyks
Aplikacija "Kas vyks
 
《氪月报》2011年12月
《氪月报》2011年12月《氪月报》2011年12月
《氪月报》2011年12月
 
Social marketing ldca
Social marketing ldcaSocial marketing ldca
Social marketing ldca
 
Time Stress
Time StressTime Stress
Time Stress
 
36氪《氪周刊》Vol.55
36氪《氪周刊》Vol.5536氪《氪周刊》Vol.55
36氪《氪周刊》Vol.55
 
การกำหนดประเด็นปัญหาในการวิจัย
การกำหนดประเด็นปัญหาในการวิจัยการกำหนดประเด็นปัญหาในการวิจัย
การกำหนดประเด็นปัญหาในการวิจัย
 
New Media Academic Summit 2010 by Richard Edelman
New Media Academic Summit 2010 by Richard EdelmanNew Media Academic Summit 2010 by Richard Edelman
New Media Academic Summit 2010 by Richard Edelman
 
Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)Public Engagement in the Conversation Age Vol. 2 (2009)
Public Engagement in the Conversation Age Vol. 2 (2009)
 
Testing Delphix: easy data virtualization
Testing Delphix: easy data virtualizationTesting Delphix: easy data virtualization
Testing Delphix: easy data virtualization
 
Applying Cognitive Science to User Assistance
Applying Cognitive Science to User AssistanceApplying Cognitive Science to User Assistance
Applying Cognitive Science to User Assistance
 
A Case for Grails
A Case for GrailsA Case for Grails
A Case for Grails
 
Marengo lid symposium_2011-09-25
Marengo lid symposium_2011-09-25Marengo lid symposium_2011-09-25
Marengo lid symposium_2011-09-25
 
Publishing Technology Exectuive Exchange Dec 2012, F. Roldan: PT Update
Publishing Technology Exectuive Exchange Dec 2012, F. Roldan: PT UpdatePublishing Technology Exectuive Exchange Dec 2012, F. Roldan: PT Update
Publishing Technology Exectuive Exchange Dec 2012, F. Roldan: PT Update
 
Altigen Business Process Impact
Altigen Business Process ImpactAltigen Business Process Impact
Altigen Business Process Impact
 
Copy of collaborative tools
Copy of collaborative toolsCopy of collaborative tools
Copy of collaborative tools
 

Similar to [William Buist] Social Networking for Business - Houw to Turn Contacts in to Customers

NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309Sarah Hofstetter
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring BudgetDebbie Elliott
 
Corporate Blogging SEO
Corporate Blogging SEOCorporate Blogging SEO
Corporate Blogging SEOTodd Williams
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONEbethjbates
 
Week 8: Campaign Planning
Week 8: Campaign PlanningWeek 8: Campaign Planning
Week 8: Campaign Planninglisahaggis
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media MeasurementAquent
 
Building a Business Case for Social Media
Building a Business Case for Social MediaBuilding a Business Case for Social Media
Building a Business Case for Social MediaJbsem
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDCSally Falkow
 
Social marketing
Social marketing Social marketing
Social marketing Eglė M
 
Cause Marketing Presentation
Cause Marketing PresentationCause Marketing Presentation
Cause Marketing PresentationBrian Hawkins
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PRSally Falkow
 
Does Engagement Equal Roi
Does Engagement Equal RoiDoes Engagement Equal Roi
Does Engagement Equal RoiMatt Moog
 
Ad Council Presentation
Ad Council PresentationAd Council Presentation
Ad Council PresentationDKulzer
 
Tools to Measure Twitter & Facebook ROI
Tools to Measure Twitter & Facebook ROITools to Measure Twitter & Facebook ROI
Tools to Measure Twitter & Facebook ROIMarvin Dejean
 
Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...SocialMedia.org
 
Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Camargue
 
Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Camargue
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
 

Similar to [William Buist] Social Networking for Business - Houw to Turn Contacts in to Customers (20)

NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
Corporate Blogging SEO
Corporate Blogging SEOCorporate Blogging SEO
Corporate Blogging SEO
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONE
 
Week 8: Campaign Planning
Week 8: Campaign PlanningWeek 8: Campaign Planning
Week 8: Campaign Planning
 
Demystifying Social Media Measurement
Demystifying Social Media MeasurementDemystifying Social Media Measurement
Demystifying Social Media Measurement
 
Building a Business Case for Social Media
Building a Business Case for Social MediaBuilding a Business Case for Social Media
Building a Business Case for Social Media
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
 
Session 3 Yean Cheong
Session 3 Yean CheongSession 3 Yean Cheong
Session 3 Yean Cheong
 
Social marketing
Social marketing Social marketing
Social marketing
 
Cause Marketing Presentation
Cause Marketing PresentationCause Marketing Presentation
Cause Marketing Presentation
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PR
 
Does Engagement Equal Roi
Does Engagement Equal RoiDoes Engagement Equal Roi
Does Engagement Equal Roi
 
Dbs-DigitalMarketing-CustomerAcquisitionMarketingLecture
Dbs-DigitalMarketing-CustomerAcquisitionMarketingLectureDbs-DigitalMarketing-CustomerAcquisitionMarketingLecture
Dbs-DigitalMarketing-CustomerAcquisitionMarketingLecture
 
Ad Council Presentation
Ad Council PresentationAd Council Presentation
Ad Council Presentation
 
Tools to Measure Twitter & Facebook ROI
Tools to Measure Twitter & Facebook ROITools to Measure Twitter & Facebook ROI
Tools to Measure Twitter & Facebook ROI
 
Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...
 
Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010
 
Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshare
 

More from Lucy Hull

[Matt Morrison] The Societal Web: How we can Model & Measure 'Influence'
[Matt Morrison] The Societal Web: How we can Model & Measure 'Influence'[Matt Morrison] The Societal Web: How we can Model & Measure 'Influence'
[Matt Morrison] The Societal Web: How we can Model & Measure 'Influence'Lucy Hull
 
[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...
[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...
[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...Lucy Hull
 
[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'
[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'
[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'Lucy Hull
 
[Nancy Williams] The Truth About Social Media
[Nancy Williams] The Truth About Social Media[Nancy Williams] The Truth About Social Media
[Nancy Williams] The Truth About Social MediaLucy Hull
 
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...Lucy Hull
 
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...Lucy Hull
 

More from Lucy Hull (6)

[Matt Morrison] The Societal Web: How we can Model & Measure 'Influence'
[Matt Morrison] The Societal Web: How we can Model & Measure 'Influence'[Matt Morrison] The Societal Web: How we can Model & Measure 'Influence'
[Matt Morrison] The Societal Web: How we can Model & Measure 'Influence'
 
[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...
[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...
[Rob Shaw] Engaging Social Media and Creating Communities to Enhance Natural ...
 
[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'
[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'
[John Straw] Finding Digital Partnership Opportunities in the 'Long Tail'
 
[Nancy Williams] The Truth About Social Media
[Nancy Williams] The Truth About Social Media[Nancy Williams] The Truth About Social Media
[Nancy Williams] The Truth About Social Media
 
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
 
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
[Cedric Chambaz, Microsoft] Social Media and Search: How both techniques are ...
 

Recently uploaded

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 

Recently uploaded (20)

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 

[William Buist] Social Networking for Business - Houw to Turn Contacts in to Customers

  • 1. William Buist MD, Abelard Management Services Social Networking for Business - How to Turn Contact into Customers
  • 2. Social Networking for Business: How to Turn Contact into Customers - from Conversation to Results William Buist
  • 3.
  • 4. Consciousness to Cohesion Cohesion Collaboration Cooperation Conversation Consciousness Initial awareness and understanding of the marketing challenge Customer, supplier and partner engagement and exploration Interaction and agreement between key parties Development of new working practices, alignment of goals Integration into the business operation
  • 5.
  • 6. Conversation Cohesion Collaboration Cooperation Conversation Consciousness
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Social Networking for Business: How to Turn Contact into Customers - from Conversation to Results William Buist Website: www.Societal-web.com Phone: +44 (0)1291 622598 Email: wmb@societal-web.com