2. OVERVIEW
OVERVIEW
• AIRLINE HEADQUARTERED IN BAIYUN, GUANGZHOU, GUANGZHOU PROVINCE, PEOPLE’S REPUBLIC OF CHINA.
• SIXTH-BIGGEST AIRLINE IN THE WORLD IN TERMS OF PASSENGERS CARRIED AND THE BIGGEST IN ASIA IN FLEET SIZE AND PASSENGERS CARRIED.
• FOURTH-BIGGEST AIRLINE IN THE WORLD IN DOMESTIC PASSENGER TRAFFIC AND THE SIXTH-BIGGEST IN SCHEDULED DOMESTIC PASSENGER-
KILOMETERS FLOWN.
• FLIES TO 193 DESTINATIONS FROM ITS PRIMARY HUBS AT BEIJING CAPITAL INTERNATIONAL AIRPORT AND GUANGZHOU BAIYUN INTERNATIONAL
AIRPORT, WITH A FLEET OF OVER 400 AIRCRAFT.
• FOUNDED ON 1 JULY 1988 AFTER THE CIVIL AVIATION ADMINISTRATION OF CHINA WAS RESTRUCTURED; IT PURCHASED AND MERGED WITH NUMEROUS
DOMESTIC AIRLINES SINCE THEN, MAKING IT ONE OF CHINA’S “BIG THREE” AIRLINES (TOGETHER WITH AIR CHINA AND CHINA EASTERN AIRLINES).
• MEMBER OF SKYTEAM.
• ITS LOGO IS A RED KAPOK ON A BLUE VERTICAL TAIL FIN.
• TRANSPORTED 86.5 MILLIONPASSENGERS (DOMESTIC AND INTERNATIONAL) WITH AN AVERAGE LOAD FACTOR OF 81%, IN 2012.
LOGO

3. HUBS AND FOCUS CITIES
HUBS
• BEIJING CAPITAL INTERNATIONAL AIRPORT
• CHONGQING JIANGBEI INTERNATIONAL AIRPORT
• GUANGZHOU BAIYUN INTERNATIONAL AIRPORT
• ÜRÜMQI DIWOPU INTERNATIONAL AIRPORT
FOCUS CITIES
• CHANGCHUN LONGJIA INTERNATIONAL AIRPORT
• CHANGSHA HUANGHUA INTERNATIONAL AIRPORT
• DALIAN ZHOUSHUIZI INTERNATIONAL AIRPORT
• HAIKOU MEILAN INTERNATIONAL AIRPORT
• HANGZHOU XIAOSHAN INTERNATIONAL AIRPORT
• JIEYANG CHAOSHAN INTERNATIONAL AIRPORT
• SHANGHAI PUDONG INTERNATIONAL AIRPORT
• SHENYANG TAOXIAN INTERNATIONAL AIRPORT
• SHENZHEN BAO'AN INTERNATIONAL AIRPORT
• WUHAN TIANHE INTERNATIONAL AIRPORT
• ZHENGZHOUXINZHENG INTERNATIONAL AIRPORT

4. OTHER FACTS
• FREQUENT-FLYERPROGRAM SKY PEARL CLUB
• AIRPORTLOUNGE SKY PEARL LOUNGE
• ALLIANCE SKYTEAM
• FLEETSIZE 458
• DESTINATIONS 193
• COMPANYSLOGAN FLY YOUR DREAMS
• HEADQUARTERS GUANGZHOU, GUANGDONG PROVINCE, PEOPLE’S REPUBLIC OF CHINA
• KEY PEOPLE SI XIANMIN (S: 司献民, T: 司獻民, P: SĪ XIÀNMÍN, CHAIRMAN), TAN WANGENG (S: 谭万庚, T:, 譚萬庚, P: TÁN WÀNGĒNG, PRESIDENT)

5. CORPORATE AFFAIRS
CORPORATE AFFAIRS
• THE HEADQUARTERS OF CHINA SOUTHERN ARE IN BAIYUN DISTRICT, GUANGZHOU,GUANGDONGPROVINCE, PEOPLE’S REPUBLIC OF CHINA.
• CHINA SOUTHERN PLANS ON OPENING A NEW HEADQUARTERS FACILITY ON A 988-ACRE (400 HA) ON THE LIMITS OF GUANGZHOU,ALMOST FOUR MILES (6.4 KM)
FROM GUANGZHOUBAIYUN INTERNATIONAL AIRPORT.
• WOODS BAGOT RECEIVED A COMPETITION FOR THE ARCHITECT FIRM THAT WOULD CONSTRUCT THE FACILITY.
• THE PLANNED SITE IS MADE UP OF TWO PORTIONS OF LAND ON REVERSE SIDES OF A HIGHWAY LEADING TO BAIYUN AIRPORT; BOTH SIDES HAVE THE SHAPE OF
WINGS.
• THE SITE WILL HAVE A BRIDGE AND LIGHT RAIL SYSTEMTHAT FUNCTIONS ABOVE THE HIGHWAY TO CONNECT THE TWO PORTIONS; BOTH WILL HAVE SEPARATE
FUNCTIONS.
• THE EAST PARCEL, FOR EXAMPLE, WILL STORE INTERIOR FUNCTIONS (LIKE THE DATA CENTER FACILITIES, STAFF RESIDENCES, AND THE TRAINING CENTER).
• BECAUSE THE AIRLINE SITS UNDER A RUNWAY APPROACH, IT WANTS TO BE APPEALINGLY ATTRACTIVE.
• THE SITE WILL HAVE PLENTY OF OPEN-AIR SPACE; WOODS BAGOT DESIGNED IT, ALONGWITH HARGREAVES ASSOCIATES AND SHERWOOD DESIGN ENGINEERS. JEAN
WENG,A WOODS BAGOT BEIJING-BASED PRINCIPAL REMARKED, “MOST CHINESE CITIES ARE VERY DENSE AND VERY URBAN, BUT CHINA SOUTHERN WANTS TO
CREATE A HUMAN-SCALE CAMPUS, THAT’S CLOSE TO NATURE."
CHINA SOUTHERN AIRLINES HEADQUARTERS,
GUANGZHOU

6. DESTINATIONS
• CHINA SOUTHERNAIRLINES FLIES TO 193 DESTINATIONS IN THIRTY-FIVE DIFFERENTCOUNTRIES.
• IT HAS A STRONGPRESENCEIN THE DOMESTICMARKET WITH ITSPRIMARYHUBS AT BEIJINGCAPITAL INTERNATIONAL AIRPORT,GUANGZHOU BAIYUNINTERNATIONAL AIRPORT,CHONGQINGJIANGBEI INTERNATIONAL AIRPORT,AND ÜRÜMQIDIWOPU
INTERNATIONAL AIRPORT;IN ADDITION TO ITS HUBS,ITS FOCUSCITIES ARE CHANGCHUN, CHANGSHA, DALIAN, SHANGHAI, SHENYANG, SHENZHEN, WUHAN, AND ZHENGZHOU.
• THE AIRLINE CURRENTLYPLANS TO ESTABLISH HUBS AT CHONGQINGAND ÜRÜMQI TO EXPLOIT THE DOMESTICMARKET PROSPECTIVE.
• CHINA SOUTHERNCURRENTLY PROVIDES 485 AND 221FLIGHTS PERDAY FROMITS GUANGZHOUHUB AND ITS BEIJINGHUB, RESPECTIVELY.
• OF ITS 193 DESTINATIONS, CHINA SOUTHERN OFFERSSIXTY-FIVE INTERNATIONAL DESTINATIONS.
• THE MAJORITY OF THE INTERNATIONAL FLIGHTS LINK GUANGZHOUWITH OTHER CITIES AROUNDTHE WORLD;THERE ARE ALSO NUMEROUSINTERNATIONAL FLIGHTS OPERATEDVIA BEIJING, ÜRÜMQI(PARTICULARLYTO CENTRAL ASIA) AND DALIAN (TO JAPAN,
SOUTHKOREA, AND RUSSIA).
• CHINA SOUTHERNHAS DEVELOPED A WIDE NETWORKTO SOUTHEAST ASIA; IT HAS ALSO BECOME THE CHINESE AIRLINE WITH THE BIGGESTPRESENCE IN AUSTRALIA.
• CHINA SOUTHERNIS ADDITIONALLY PLANNING ON EXPANDING INTO THE MARKETS OF SOUTH AMERICA AND AFRICA.

7. ALLIANCE
ALLIANCE
• CHINA SOUTHERN AIRLINES SIGNED A MEMORANDUM OF UNDERSTANDING WITH THE AIRLINE ALLIANCE
SKYTEAM ON 28 AUGUST 2004.
• THE AIRLINE WAS FORMALLY WELCOMED AS THE ELEVENTH MEMBER OF SKYTEAM ON 15 NOVEMBER 2007,
AND THUS BECAME THE FIRST MAINLAND CHINESE AIRLINE TO JOIN ANY OF THE THREE GLOBAL AIRLINE
ALLIANCES.
SKYTEAM LOGO

8. CODESHARE AGREEMENTS
• IN ADDITION TO ITS FELLOW SKYTEAM MEMBERS, CHINA SOUTHERN AIRLINES HAS CODESHARE AGREEMENTS WITH THESE AIRLINES:
• ASIANA AIRLINES
• JAPAN AIRLINES
• MALAYSIA AIRLINES
• PAKISTAN INTERNATIONAL AIRLINES
• QANTAS
• THAI AIRWAYS INTERNATIONAL
• UNITED AIRLINES
• WESTJET

9. A380
• CHINA SOUTHERN AIRLINES IS THE FIRST OF CHINA’S THREE MAIN AIRLINES TO ORDER AND TO OPERATE AN AIRBUS A380.
• THE CARRIER ORIGINALLY OPERATED THESE AIRCRAFT ON THE BEIJING-HONG KONG AND BEIJING-GUANGZHOU ROUTES, BUT THESE DOMESTIC SERVICES WERE NOT EFFECTIVELY PROFITABLE.
• ALMOST NO ROUTES FROM GUANGZHOU HAVE THE DEMAND TO SUPPORT AN A380 BECAUSE OF THE DEMAND RESTRICTION OF THE AIRLINES’ INTERNATIONAL GUANGZHOU BAIYUN AIRPORT.
• CHINA SOUTHERN BEGAN OPERATING THE A380 ON ITS GUANGZHOU-LOS ANGELES ROUTE AND ON THE GUANGZHOU-SYDNEY ROUTE IN AN ATTEMPT TO MAKE ITS A380S FEASIBLE.
• CONVERSELY, THEY WILL MOMENTARILY TERMINATE THE A380 ON THE GUANGZHOU-SYDNEY ROUTE AND MOMENTARILY REPLACE IT WITH THE SMALLER A330.

10. CARGO
CARGO
• CHINA SOUTHERN CARGO IS CHINA SOUTHERN AIRLINES’ CARGO SUBSIDIARY.
• THE CARGO AIRLINE OFFERS SERVICES BETWEEN MAINLAND CHINA AND NORTH AMERICA, EUROPE, AND
AUSTRALIA, SERVING DESTINATIONS LIKE AMSTERDAM, ANCHORAGE, CHICAGO, FRANKFURT, LOS ANGELES,
VANCOUVER, AND VIENNA FROM ITS PRIMARY HUB AT SHANGHAI PUDONG INTERNATIONAL AIRPORT, WITH
CARGO FLIGHTS TO AMSTERDAM AND MILAN VIA GUANGZHOU BAIYUN INTERNATIONAL AIRPORT.
• IN NOVEMBER 2010, THE CARGO SUBSIDIARY JOINED THE SKYTEAM CARGO ALLIANCE.
CHINA SOUTHERN CARGO FLEET
• THE CHINA SOUTHERN CARGO FLEET INCLUDES THESE AIRCRAFT AS OF JANUARY
2014:
• AIRCRAFT: BOEING 777F
• IN SERVICE: 8
• ORDERS: 4
• TOTAL IN SERVICE: 8
• TOTAL ORDERS: 4

11. CHINA SOUTHERN CARGO AIRCRAFT
CHINA SOUTHERN CARGO BOEING 777F APPROACHING
FRANKFURT AIRPORT, 2010
CHINA SOUTHERN CARGO RETIRED BOEING 747-400F
AT AMSTERDAM AIRPORT SCHIPHOL

12. CHINA SOUTHERN AIRLINES A330-223 IN SKYTEAM LIVERY

13. HISTORIC FLEET
• CHINA SOUTHERN AIRLINES ONCE OPERATED THESE AIRCRAFT:
• AIRBUS A30-600
• ATR 72
• BOEING 737-200
• BOEING 737-500
• BOEING 747-400F
• BOEING 767-300ER
• MCDONNELL DOUGLAS MD-82
• MCDONNELL DOUGLAS MD-90
• SHORT 360

14. SERVICES: CABINS
• ON SELECT FLIGHTS, CHINA SOUTHERN AIRLINES PROVIDES PREMIUM FIRST CLASS, SUCH AS ON THE BEIJING CAPITAL INTERNATIONAL AIRPORT- GUANGZHOU BAIYUN INTERNATIONAL AIRPORT ROUTE.
• THIS CABIN, BIGGER THAN REGULAR FIRST CLASS, PROVIDES MORE COMFORT.

15. SERVICES: PREMIUM ECONOMY CLASS
• CHINA SOUTHERN AIRLINES PROVIDES PREMIUM ECONOMY CLASS, WHICH IS BIGGER THAN ECONOMY CLASS.
• THE SEATS ARE 35-37 INCHES (89-94 CM), IN COMPARISON TO 31 INCHES (79 CM) IN ECONOMY.

16. SKY PEARL CLUB
• THE FREQUENT-FLYER PROGRAM OF CHINA SOUTHERN AIRLINES IS CALLED SKY PEARL CLUB (SIMPLIFIED CHINESE: 明珠俱乐部; TRADITIONAL CHINESE: 明珠俱樂部; PINYIN: MÍNGZHŪ JÙLÈBÙ).
• THE SKY PEARL CLUB PERMITS ITS MEMBERS TO RECEIVE FFP MILEAGE BY FLYING NOT ONLY ON CHINA SOUTHERN DOMESTIC SEGMENTS, BUT ALSO ON FLIGHTS OF OTHER SKYTEAM MEMBERS WITHIN THE SKYTEAM GLOBAL SYSTEM.
• SKY PEARL CLUB MEMBERS CAN ADDITIONALLY “EARN AND BURN” MILEAGE ON PARTNERED SICHUAN AIRLINES AND CHINA AIRLINES’ FLIGHTS.
• THE MILEAGE RECEIVED ON THE FLIGHTS MENTIONED ABOVE CAN BE COUNTED INTO ELITE QUALIFYING MILEAGES (EQM) AND ELITE QUALIFYING SEGMENT (EQS), ALLOWING ACCESS TO SKYTEAM ELITE STATUS.
• MEMBERSHIP OF SKY PEARL CLUB IS BROKEN DOWN INTO TWO LAYERS: SKY PEARL GOLD CARD AND SKY PEARL SILVER CARD.

17. THE END
THE END
• YOUTUBE LINKS:
• CHINA SOUTHERNAIRLINES CORPORATE VIDEO 2011:
HTTPS://WWW.YOUTUBE.COM/WATCH?V=FYE1MRNB0NC
• CHINA SOUTHERNAIRLINES A380 COMMERCIAL (CHINESE):
HTTPS://WWW.YOUTUBE.COM/WATCH?V=-MV1XLWAZ4S
CHINA SOUTHERN AIRLINES 737-800