17. Internet Marketing communication Strategy Objectives Generate awareness Reinforce the brand name Create brand recognition We created a website to reach our target audience It will provide our target with information about our services And ensure that the website is accessible Three-clicks-only 5
18. Internet Marketing Communication Cont’d Divided our target into four groups In order to reach each group with a specific strategy: Group one (3-10 years) Group two (11-17 years) Group three (18-25 years) Group four ( Tourists and the rest) 6
19. Internet Marketing Organization Chief Executive Mohammed Ibahrine will hold the Entire responsibility Our main marketing tool is our website www.h20land.com Collaborating with a widely used Cinema in Abu Dhabi I.e. Logo and website link printed at the back of the ticket Collaborating with public transportation I.e. imprinting the logo and the website on buses and taxis Collaborating with leading Telecom companies I.e. sending messages to the general public with our website link 7
20. Controls Extreme control measures to monitor: Quality standards Customer satisfaction An instant emailing service for responses and feedback 8
21. Our Website Why turned online Goals of the website Content & effective incentives Value delivered 9