2. SoV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
L'ORÉAL GROUP
HENKEL GROUP
COLGATE-PALMOLIVE
COMPANY
BEIERSDORF AG
SAPONIA D.D.
Brands outside selection
17.10%
6.00%
4.30%
1.90%
16.60%
272
479
723
188
359
576
220
367
615
117
327
84
101
36
22.60%
SKU
48
31.50%
SNU
93
PROCTER & GAMBLE
PO
36
79
190
335
560

3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
PROCTER & GAMBLE
-3.7
L'ORÉAL GROUP
0.7
HENKEL GROUP
COLGATE-PALMOLIVE COMPANY
BEIERSDORF AG
2.9
-2.5
0.6
SAPONIA D.D.
1
Brands outside selection
1

4. 0.00%
7.30%
1.80%
2.20%
2.30%
2.80%
3.40%
4.20%
4.40%
4.70%
5.30%
5.30%
7.10%
8.70%
20.20%
20.40%
SOV RETAILERS
25.00%
20.00%
15.00%
10.00%
5.00%

5. SoV M2(SNU) Proizvođača po trgovinama
8.80%
7.00%
BEIERSDORF AG
4.70%
0.80%
2.50%
15.80% 11.40%
4.50%
6.10%
19.10%
3.20%
4.20%
3.10%
4.10%
12.50%
14.80%
8.10%
14.20%
8.00%
5.10%
3.80%
5.90%
32.00%
36.90%
41.10%
9.60%
8.30%
11.90% 23.50%
19.30% 37.50%
25.30% 24.70%
36.60%
29.30%
29.50%
28.00% 22.60%
6.00%
2.00%
15.20%
28.80%
HENKEL GROUP
8.90%
17.90% 17.50%
13.60%
11.10%
8.70%
4.30%
7.60%
15.90%
COLGATE-PALMOLIVE
COMPANY
3.40%
28.40% 14.60%
22.20%
L'ORÉAL GROUP
14.90% 34.00%
18.40%
PROCTER & GAMBLE
36.40%
17.40%
34.70% 36.10%
30.70%
SAPONIA D.D.
1.10%
36.80% 41.80%
30.70%
18.40%
3.20%
3.40%
Brands outside selection
3.50%
7.90%
8.00%
16.70%
3.10%
26.90%
37.50%
23.90%
6.00%
36.60%
37.80%
20.00%
4.40%
2.30%
18.10%
12.50%
11.60% 11.30%
39.60%
4.40%

6. Brend vs Private Labels SoV
SNU X M2
Privatna robna marka
11%
Nacionalna robna marka
89%

7. HIT PROIZVOD

8. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 (0) 69 36 46 330