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Up 600% and GrowingA Content Marketing Success Story,[object Object],As told via Skype by Brian F. Singh, ,[object Object],President, Zinc Research,[object Object],July 2011,[object Object]
Zinc Research 2010-11 Content Marketing Program,[object Object],Brian F. Singh,[object Object],President, Zinc Research,[object Object]
Preaching, and practicing, Web 2.0,[object Object]
Preaching, and practicing, Web 2.0,[object Object]
Preaching, and practicing, Web 2.0,[object Object]
Preaching, and practicing, Web 2.0,[object Object]
Preaching, and practicing, Web 2.0,[object Object]
Zinc/Spark collaboration,[object Object],Strategic planning,[object Object],Program strategy,[object Object],Marketing focus,[object Object],Editorial plan,[object Object]
Zinc/Spark collaboration,[object Object],Strategic planning,[object Object],Program strategy,[object Object],Marketing focus,[object Object],Editorial plan,[object Object],Content development,[object Object],Project research,[object Object],Data & knowledge capture,[object Object],Content production,[object Object],Writing & editing,[object Object],Multimedia production,[object Object],Web & social network publishing    ,[object Object]
Content marketing success story
Content marketing success story
Articles,[object Object]
Case studies,[object Object]
Video/multimedia features,[object Object]
Slide presentations,[object Object]
News features,[object Object]
Market research insights/best practices,[object Object]
E-Newsletter,[object Object]
Content marketing success story
Content marketing success story
Content marketing success story
Content marketing success story
Content marketing success story
Blog posts,[object Object]
Zinc/Spark collaboration,[object Object],Strategic planning,[object Object],Program strategy,[object Object],Marketing focus,[object Object],Program content,[object Object],Content development,[object Object],Project research,[object Object],Data & knowledge capture,[object Object],Content production,[object Object]
Zinc/Spark collaboration,[object Object],Strategic planning,[object Object],Program strategy,[object Object],Marketing focus,[object Object],Program content,[object Object],Content development,[object Object],Project research,[object Object],Data & knowledge capture,[object Object],Content production,[object Object],Program management,[object Object],Publishing schedule,[object Object],Content posting, distribution,[object Object],Performance monitoring, analytics   ,[object Object]
Web traffic: March 2010-2011,[object Object]
Content marketing campaign period: November 2010 – March 2011,[object Object]
Content marketing success story
Thanks for joining us.,[object Object],To see more of Zinc Research’s content offerings, visit www.zincresearch.com,[object Object],For more information on Spark’s content marketing resources and capabilities, visit www.sparkcreativemarketing.ca,[object Object],or call 877-564-7727,[object Object]

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Content marketing success story

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Notas do Editor

  1. We have lots of data...
  2. Zinc’s reputation...
  3. Obviously each organization
  4. Obviously each organization
  5. As our numbers have shown...
  6. The relevancy...
  7. We are in full swing...