2. Internet Marketing
2
Are you deriving optimal benefits from your website to generate:
DESIRED SALES
A GOOD NUMBER OF LEADS
SIZEABLE TRAFFIC
If not, you need to adopt an Internet Marketing Plan & Strategy for effective results
Read on for further details………..
3. Internet Marketing
3
Every day, the search engines and directories average 300-500 million searches (multiple
sources)
In a recent Forrester Research report, 81% of consumers on the Internet find products by using
search engines
Unfortunately, only 7% of all web sites are visible by the search engines according to a recent
statmarket.com study as most web sites are not properly optimized.
Search Engine Optimization (SEO) is the method by which web pages receive a high page
position in search engines (SE’s)
SEO is the act of modifying a website to increase its ranking in the listings of SE’s
4. Internet Marketing
4
After SEO, your company gets the ability to:
Drive high quality customers to your website
Increase sales leads from customers looking for your products and services
Build your brand online by communicating marketing messages to your target audience
Increase your profile against your competitors
Target a global audience via international search engines
Be accountable with ROI tracking
5. Internet Marketing
5
WITH PROPER INTERNET
MARKETING :
Appear on 2nd or 3rd page of Google
(positions 11-30)
After one month – increase to 5.2
times x original traffic
After two months – increase to 9.4
times x original traffic
Appear on 1st page of Google (Top 10)
After one month – conversion rate
up by 42%
After two months – conversion rate
up by 94%
6. Internet Marketing - Case Study
6
SERP in SEARCH ENGINES January 2008 April 2008
www.victory-la.com Google Yahoo MSN Google Yahoo MSN
Baseball Uniforms ***** ***** ***** 4 5 3
Baseball Team Uniforms ***** ***** ***** 10 7 17
Custom basketball jerseys ***** ***** ***** 4
www.placidway.com
Medical Tourism ***** ***** ***** 14 6 10
Health Tourism ***** ***** ***** 10 20 13
www.rioapartmentrental.com
Rio Apartments ***** ***** ***** 5 1 44
Rio Rentals ***** ***** ***** 7 11 55
7. Internet Marketing
7
Pay-Per-Click – Known as Google Adwords / Paid Listings
Natural Listings
8. Internet Marketing
8
Our Software offers the following TWO internet marketing campaigns to help you
achieve best results.
SEARCH ENGINE OPTIMISATION PAY PER CLICK CAMPAIGN (PPC)
• On-Page Optimization (Creating Search • Find and use the most searched key phrase
Engine friendly pages & optimization) related with the website.
• PPC account maintenance and bid
• Off-Page Optimization (building link optimization on a daily basis
popularity)
• Visitor log analysis with Google Analytics
9. Internet Marketing
9
The before & after results clearly illustrate the apparent benefits:
BEFORE AFTER
• Become only a SHOW piece • Become a REVENUE generation model
• Only an invited visitor can enjoy the services • An unknown visitor can also benefit with the
of the website website.
• NO RE-SALE value • HIGH RESALE Value
• Services and product CANNOT be sold to an • Services and product can also be sold to an
unknown visitor unknown visitor to maximize PROFITS.
• NEGLIGIBLE visitor participation & • UNLIMITED visitors participation & presence
presence
11. SEO
11
ON-PAGE OPTIMISATION OFF-PAGE OPTIMISATION
• Initial feasibility and analysis report on • Directory submission (Manual
current SEO status submission)
• List the most competitive and non- • Reciprocal Link Exchange
competitive key phrases
• One-way link (in bound link)
• SEO for home and internal pages
• Competitors’ analysis report
• Optimization of titles and meta tags
• Visitor log analysis through Google
analytics
13. SEO
13
BRONZE SILVER GOLD
Good for corporate websites Good for service-oriented Good for Ecommerce websites
websites
Website visibility in 1st Page of Website visibility in 1st Page of Website visibility in 1st Page of
search engine on non-competitive search engine on most search engine on most
key-phrase competitive key-phrase competitive and product based
key-phrase
SEO only for home page SEO for home page as well as SEO for home page as well as
internal pages internal pages
Low visitor & low conversion High visitor & high conversion High visitor, high conversion
ratio ratio ratio & greater profit through
increased product sales
No visitor analysis Visitor analysis on daily basis Visitor analysis on daily basis
14. SEO
14
TARGET
Good SERP listing with competitive key-phrases on
following search engines - google.com / msn.com
yahoo.com
TIME PERIOD
Approx. 6 to 12 months required to achieve the target
REPORTS
List of SEO Deliverables submitted on Project Initiation
Fortnightly SEO Progress Reports
16. PPC
16
INITIALIZING THE PROJECT
• Account Setup
DIFFERENT METHOD OF AD
• Conversion Code Setup
• Key-phrase Search AD
• Content Network AD
CAMPAIGN OPTIMIZATION • Placement Target AD – Banner/
Text/Image Banner
• Negative Keywords • Video and Mobile AD
• Keyword Research & Bid Management • Local Business AD with Google
MAP
• Ad Copy & Landing Page Testing
• Other AD, if Applicable
• GEO-Targeting
• Conversion Tracking
17. PPC
17
PPC Deliverables Gold Platinum
Account Setup Yes Yes
Conversion Code Setup Yes Yes
Keyword Research 20 50
Bid Management Yes Yes
Ad Copy Creation Yes Yes
Google Analytics Yes Yes
Defining Goals No Yes
Weekly Report No Yes
Monthly Report Yes Yes
Conversion Tracking Yes Yes
Chat Support Yes Yes
PPC Rate Chart AED 1,699 per month AED 2,599 per month
18. PPC
18
FLEXIBILITY & CONTROL COST-EFFECIVE
We can edit an existing ad at any AdWords is cost-effective for
time and see the updates within businesses of all sizes.
hours.
You can start with any budget and
AdWords is available 24 hours a increase at your convenience
day, 7 days a week.
Choose to pay as there is no
Ads start running for the first time minimum spending limit. In addition
almost immediately after we you can set and edit a maximum
activate our account. daily spend (daily budget) that the
system won't exceed.
TARGET DIRECT CUSTOMERS LARGE REACH
Target ads specifically to people who Each month, approximately 80% of
are looking for products or services Internet users in the United States
and avoid showing your ads to users (and hundreds of millions more
who aren't likely to purchase from worldwide) view PPC ads.
you.
Thus giving you instant access to this
By this you can obtain the maximum vast audience of potential customers.
return on your advertising
investment.
19. PPC
19
SEO CAMPAIGN PPC CAMPAIGN
• Daily increase in unique visitors • Daily increase in unique visitors depending on
daily budget
• 2 to 12 months required to get in 1st Page with
NO guarantee • Within hours website would be visible on first
page
• 5 to 10 most competitive key words could be
targeted • More than 1000 key phrases could be targeted.
• Less visitors & lesser conversion ratio • High visitors & higher conversion ratio
• Organic or natural listing • Pay per click listing
• Listed in only top SE - Google / Yahoo / MSN • Listed in SE & banner ads of other websites
etc.
• SE’s get paid on click of link by every visitor.
• SE’s don’t get any amount for listing of Also SEO professionals get paid for campaign
website. Only SEO professionals get paid for management.
campaign management.
21. To Summarize…
21
RELIABILITY
We employ a team of dedicated
professionals who work towards
achieving the best results for you.
Our company has a scalable & CLEAR COMMUNICATION
state of the art infrastructure
along with a large multi-skilled Allocation of multiple resources per
talent pool of resources project along with supervision by a
Project Manager.
Seamless communication and
CUSTOMIZATION support channels via phone, fax &
email along with prompt feedback to
Provide customizable pricing client queries.
models & flexible option of
choosing between projects on a
‘fixed cost basis’ or ‘dedicated
hiring of developers’ on a man
hour basis.
22. To Summarize…
22
GOOD DEAL
Projects, Solutions and Resources
offered at extremely competitive
prices – Literally the best “PRICE
TO QUALITY QUOTIENT”.
INNOVATION
We provide a cost advantage of
nearly 30 – 40% Deep understanding &
knowledge of the international
markets and our expertise is backed
by a large online portfolio &
testimonial list.
LEADING EDGE
HEYCH provides a client with an
edge over the market using our
comprehensive media
solutions.
We focus on quality, developing
creative content, Web & Digital
media and new / emerging
technologies.
23. 23
DON’T LOSE ANOTHER CUSTOMER
BECAUSE YOUR SITE CAN’T BE
FOUND ON THE FIRST FEW PAGES OF
THE SEARCH ENGINE