Presentation we did for the Inbound UK event in London, november 6th 2012

1. Facts & Figures
Social media use from an
international perspective
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2. LinkedIn users
Country Users Penetration
1 United States 65445702 21,10%
2 India 15396526 1,31%
3 United Kingdom 9582299 15,37%
4 Brazil 8726127 4,34%
5 Canada 5875157 17,40%
6 France 3780649 5,84%
7 Italy 3457446 5,95%
8 Netherlands 3429544 20,43%
9 Australia 3241470 15,24%
10 Spain 3224543 6,93%
Source: SocialBakers.com
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3. LinkedIn penetration
Sweden
Belgium
Bahrain
Norway
New Zealand
Australia
Ireland
United Kingdom
Denmark
Singapore
Canada
United Arab Emirates
Netherlands
United States
Qatar
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Source: SocialBakers.com
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4. Facebook users
Country total penetration
1 United Kingdom 33190940 53,23%
2 Turkey 31415080 40,38%
3 France 25295760 39,06%
4 Germany 24974660 30,35%
5 Italy 22829800 39,30%
6 Spain 17322120 37,25%
7 Poland 9428380 24,51%
8 Netherlands 7340740 43,74%
9 Russia 7148320 5,13%
10 Romania 5101200 23,23%
11 Sweden 4895760 53,95%
12 Belgium 4869980 46,72%
13 Portugal 4619260 43,03%
14 Hungary 4221580 42,25%
15 Greece 3874180 36,04%
Source: SocialBakers.com
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5. Facebook penetration
Hungary
Finland
Portugal
Netherlands
Montenegro
Macedonia
Serbia
Belgium
Ireland
Cyprus
United Kingdom
Sweden
Denmark
Norway
Iceland
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
Source: SocialBakers.com
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6. Twitter per country
Source: Semiocast
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7. Twitter activity
Source: Semiocast
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8. Google+ per country
Sweden
Netherlands
Germany
France
UK
Spain
Italy
Poland
Turkey
Russia
0 2 4 6 8 10 12 14 16
Source: Statista.com
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9. Xing users
Country million
1 Germany 9,474
2 Austria 0,744
3 Switzerland 0,533
4 Spain 0,161
5 Netherlands 0,074
6 Turkey 0,074
7 France 0,087
8 UK 0,074
Source: http://www.appappeal.com/maps/xing
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10. Viadeo users
Country million
1 France 25,41
2 Russia 0,665
3 Spain 0,63
4 Belgium 0,455
5 Germany 0,385
6 Italy 0,35
7 United Kingdom 0,315
8 Switzerland 0,21
Source : http://www.appappeal.com/maps/viadeo
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11. Slideshare users
Country million
1 USA 1,536
2 Spain 0,800
3 France 0,576
4 Germany 0,528
5 UK 0,416
6 Italy 0,208
7 Netherlands 0,192
8 Belgium 0,128
Source : http://www.appappeal.com/maps/slideshare
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12. Key Conclusions
•Always use LinkedIn and Twitter
•Use Facebook for Scandinavia
•Use Xing for Germany
•Use Viadeo for France
•Google+ is getting bigger
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13. about Heuvel Marketing
1st
HubSpot Certified Partner
in the
Netherlands
www.heuvelmarketing.com