2. The DoNation is an
innovative new tool
set to revolutionise
the way we tackle
behaviour change.
3. It’s a sponsorship site
that replaces cash with
action.
Our aim is to actively
engage the population
in living sustainably.
4. Why?
Because there is so much that
we can do right now to start
making this planet a healthier,
happier, more sustainable
place for us to live, and it's
madness that we're not doing it
already.
5. 42% of the UK’s carbon
emissions are a result of
individual’s actions, at home
and in personal travel.
Behaviour change has a
fundamental role in developing
a sustainable future.
But it’s notoriously tricky.
9. It was
going to
be a big
challenge.
But I saw it as
an opportunity…
10. …to raise support for
the cause I’m passionate about:
the environment, sustainability.
11. But I didn’t feel comfortable
asking friends for money. They
were broke, and getting tired of
endless fundraising requests.
More importantly, I realised that
the environment needed their
action more than their cash.
20. I realised that there was more in
the idea than just our little ride, so
went about scaling it up into The
DoNation.
21. I started building The
DoNation in early
2010, and the beta
site launched in May
2011, with the help of
funding from UnLtd
and Tellus Mater
Foundation…
22. …and a wealth of in kind support:
(and of course, our great advisory group)
32. In the process, they’ve saved
143 tCO2 as well as saving
money, improving health,
reducing pollution, cutting waste,
and all sorts of other good things.
33. Yes, but how do you know people really do it?!
Trust. It’s mainly down to honesty, but because
the sponsors make their promise to a friend not
to us, a faceless organisation, and because it’s
displayed publicly for all their friends to see,
there’s a much greater level of commitment.
What’s more, we send them regular reminders,
and at the end of the two month sponsorship
period they have to return and con rm how
they got on.
34. And does doing something for two months
really have much of an impact?
Yes. Because two months has been shown to
be long enough to form new habits, resulting in
long term behaviour change.
35. And if you’re not asking for money, how on earth
do you make any money?!
Ah ha! That’s the interesting and exciting bit.
That’s where our plans to scale and grow really
kick in.
We’re starting to develop subscription packs
designed to help companies, schools, and other
organisations to actively engage their employees,
customers or students in sustainability.
There are a couple of other revenue streams too,
but I’ll save that for another time…
36. Our targets are to have
40,000 challenges and almost
600,000 pledges within three
years, leading to 90,000 tCO2
savings.
We hope to become the world’s
number one non- nancial
sponsorship platform.