SlideShare uma empresa Scribd logo
1 de 37
Baixar para ler offline
Our story
January 2012
www.thedonation.org.uk
@The_DoNation
The DoNation is an
innovative new tool
set to revolutionise
the way we tackle
behaviour change.
It’s a sponsorship site
that replaces cash with
action.
Our aim is to actively
engage the population
in living sustainably.
Why?
Because there is so much that
we can do right now to start
making this planet a healthier,
happier, more sustainable
place for us to live, and it's
madness that we're not doing it
already.
42% of the UK’s carbon
emissions are a result of
individual’s actions, at home
and in personal travel.
Behaviour change has a
fundamental role in developing
a sustainable future.
But it’s notoriously tricky.
we need to
stop just talking
and start
doing.
The idea was born in 2009,
when I was studying for an MSc
Environmental Policy…
…and I decided to cycle from
London to Morocco.
It was
                    going to
                    be a big
                  challenge.

But I saw it as
an opportunity…
…to raise support for
the cause I’m passionate about:
the environment, sustainability.
But I didn’t feel comfortable
asking friends for money. They
were broke, and getting tired of
endless fundraising requests.

More importantly, I realised that
the environment needed their
action more than their cash.
The traditional sponsorship
model seemed pretty
inef cient…
               Charity




  Fundraiser     Cash    Sponsors
…so we came up with a
simpler, more effective solution.




  Fundraiser   Action   Sponsors
We asked our friends
   to donate by
doing not by paying.
 216 friends sponsored us, by
        doing things like:
cycling
to work
eating local
seasonal food
or using reusable
water bottles.
Whilst we saved two ights by cycling from London to Morocco,
our sponsors saved the
equivalent carbon to 84 ights.
I realised that there was more in
the idea than just our little ride, so
went about scaling it up into The
DoNation.
I started building The
DoNation in early
2010, and the beta
site launched in May
2011, with the help of
funding from UnLtd
and Tellus Mater
Foundation…
…and a wealth of in kind support:




     (and of course, our great advisory group)
Our impact since launching:
95 challenges
  have been registered,
  raising sponsorship for
      everything from
marathons and triathlons to
  volunteering days and
    Christmas presents.
Our story in slides
937 sponsors
  have made over
1,300 pledges,
all together, they’ve…
eaten
  6,800
veggie meals
cycled
    40,000 km
(once around the world)
boiled
      49,000
kettles with less water
walked up
      61,000
     ights of
stairs
and much
more
(that’s just four of
our 24 DoActions)
In the process, they’ve saved
143 tCO2 as well as saving
money, improving health,
reducing pollution, cutting waste,
and all sorts of other good things.
Yes, but how do you know people really do it?!

Trust. It’s mainly down to honesty, but because
the sponsors make their promise to a friend not
to us, a faceless organisation, and because it’s
displayed publicly for all their friends to see,
there’s a much greater level of commitment.
What’s more, we send them regular reminders,
and at the end of the two month sponsorship
period they have to return and con rm how
they got on.
And does doing something for two months
really have much of an impact?

Yes. Because two months has been shown to
be long enough to form new habits, resulting in
long term behaviour change.
And if you’re not asking for money, how on earth
do you make any money?!
Ah ha! That’s the interesting and exciting bit.
That’s where our plans to scale and grow really
kick in.
We’re starting to develop subscription packs
designed to help companies, schools, and other
organisations to actively engage their employees,
customers or students in sustainability.
There are a couple of other revenue streams too,
but I’ll save that for another time…
Our targets are to have
40,000 challenges and almost
600,000 pledges within three
years, leading to 90,000 tCO2
savings.
We hope to become the world’s
number one non- nancial
sponsorship platform.
Contact details:
             Hermione Taylor
       Tel: +44 7793155 044
             @The_DoNation
hermione@thedonation.org.uk
    www.thedonation.org.uk

Mais conteúdo relacionado

Mais procurados

Gem Kids Eco Clubs
Gem Kids Eco ClubsGem Kids Eco Clubs
Gem Kids Eco Clubsijcparish
 
Corporate social responsibility with Longden - Stan sums it up
Corporate social responsibility with Longden  -  Stan sums it upCorporate social responsibility with Longden  -  Stan sums it up
Corporate social responsibility with Longden - Stan sums it upLongden Ltd
 
Re discover community care and pride
Re discover community care and prideRe discover community care and pride
Re discover community care and prideStuart Taylors
 
YL19 marketers 01 - 3rd place
YL19 marketers 01 - 3rd placeYL19 marketers 01 - 3rd place
YL19 marketers 01 - 3rd placeYoungLionsCZ
 
Center for Social Innovation
Center for Social Innovation Center for Social Innovation
Center for Social Innovation BringFoodHome
 
Jeongbal middle school sohyun kim
Jeongbal middle school sohyun kimJeongbal middle school sohyun kim
Jeongbal middle school sohyun kimBritish Council
 
Treedom presentation
Treedom presentationTreedom presentation
Treedom presentationTreedom
 
How to Turn Your Money Pond into a Flowing River
How to Turn Your Money Pond into a Flowing RiverHow to Turn Your Money Pond into a Flowing River
How to Turn Your Money Pond into a Flowing RiverLisa Sasevich
 
Final research solid waste
Final research solid wasteFinal research solid waste
Final research solid wastezelamzeya
 
1 bucket challenge
1 bucket challenge1 bucket challenge
1 bucket challengeShabeehAli1
 
Gem Great Start
Gem Great StartGem Great Start
Gem Great Startijcparish
 
CSR & E-Commerce
CSR & E-CommerceCSR & E-Commerce
CSR & E-CommerceJamieMaraj
 
Tcom 220 power point
Tcom 220 power pointTcom 220 power point
Tcom 220 power pointDUSTINRACOMA
 
SOST - ECO New Zealand
SOST - ECO New ZealandSOST - ECO New Zealand
SOST - ECO New Zealandewurface
 

Mais procurados (20)

Gem Kids Eco Clubs
Gem Kids Eco ClubsGem Kids Eco Clubs
Gem Kids Eco Clubs
 
Corporate social responsibility with Longden - Stan sums it up
Corporate social responsibility with Longden  -  Stan sums it upCorporate social responsibility with Longden  -  Stan sums it up
Corporate social responsibility with Longden - Stan sums it up
 
Gamifying The Hunger Project
Gamifying The Hunger ProjectGamifying The Hunger Project
Gamifying The Hunger Project
 
Re discover community care and pride
Re discover community care and prideRe discover community care and pride
Re discover community care and pride
 
YL19 marketers 01 - 3rd place
YL19 marketers 01 - 3rd placeYL19 marketers 01 - 3rd place
YL19 marketers 01 - 3rd place
 
Center for Social Innovation
Center for Social Innovation Center for Social Innovation
Center for Social Innovation
 
Jeongbal middle school sohyun kim
Jeongbal middle school sohyun kimJeongbal middle school sohyun kim
Jeongbal middle school sohyun kim
 
HUB Powerpoint- Full
HUB Powerpoint- FullHUB Powerpoint- Full
HUB Powerpoint- Full
 
Treedom presentation
Treedom presentationTreedom presentation
Treedom presentation
 
How to Turn Your Money Pond into a Flowing River
How to Turn Your Money Pond into a Flowing RiverHow to Turn Your Money Pond into a Flowing River
How to Turn Your Money Pond into a Flowing River
 
Viridis
ViridisViridis
Viridis
 
Final research solid waste
Final research solid wasteFinal research solid waste
Final research solid waste
 
Charity:Water
Charity:WaterCharity:Water
Charity:Water
 
Kiva
KivaKiva
Kiva
 
1 bucket challenge
1 bucket challenge1 bucket challenge
1 bucket challenge
 
Gem Great Start
Gem Great StartGem Great Start
Gem Great Start
 
CSR & E-Commerce
CSR & E-CommerceCSR & E-Commerce
CSR & E-Commerce
 
Ss Ppt 09
Ss Ppt 09Ss Ppt 09
Ss Ppt 09
 
Tcom 220 power point
Tcom 220 power pointTcom 220 power point
Tcom 220 power point
 
SOST - ECO New Zealand
SOST - ECO New ZealandSOST - ECO New Zealand
SOST - ECO New Zealand
 

Semelhante a Our story in slides

enviornmental science.pptx
enviornmental science.pptxenviornmental science.pptx
enviornmental science.pptxCodepace
 
Namaste Foundation Annual Report 2014
Namaste Foundation Annual Report 2014Namaste Foundation Annual Report 2014
Namaste Foundation Annual Report 2014Namaste Foundation
 
Cycle for brighter future tamil nadu, alampoondi village event dated 15 FEB 2014
Cycle for brighter future tamil nadu, alampoondi village event dated 15 FEB 2014Cycle for brighter future tamil nadu, alampoondi village event dated 15 FEB 2014
Cycle for brighter future tamil nadu, alampoondi village event dated 15 FEB 2014Lakshya Aakriti Foundation
 
Final presentation The DoNation
Final presentation The DoNationFinal presentation The DoNation
Final presentation The DoNationg00dfornothing
 
free-the-children-2014-annual-report
free-the-children-2014-annual-reportfree-the-children-2014-annual-report
free-the-children-2014-annual-reportRebecca Wilson
 
Statement of Impact -- New Leaf Project
Statement of Impact -- New Leaf ProjectStatement of Impact -- New Leaf Project
Statement of Impact -- New Leaf ProjectRoger Valdez
 
Iof Presentation Published Version
Iof Presentation   Published VersionIof Presentation   Published Version
Iof Presentation Published VersionAfriKids
 
Transforming Lives: Explore ModelCore Foundation's Impactful Initiatives for ...
Transforming Lives: Explore ModelCore Foundation's Impactful Initiatives for ...Transforming Lives: Explore ModelCore Foundation's Impactful Initiatives for ...
Transforming Lives: Explore ModelCore Foundation's Impactful Initiatives for ...modelcoref
 
Rebuilding supporters' beliefs that charities create change | Communicating y...
Rebuilding supporters' beliefs that charities create change | Communicating y...Rebuilding supporters' beliefs that charities create change | Communicating y...
Rebuilding supporters' beliefs that charities create change | Communicating y...CharityComms
 
Re-action_SW_Apr11 (2)
Re-action_SW_Apr11 (2)Re-action_SW_Apr11 (2)
Re-action_SW_Apr11 (2)Sam Grayston
 

Semelhante a Our story in slides (20)

Newsletter2
Newsletter2Newsletter2
Newsletter2
 
Newsletter
NewsletterNewsletter
Newsletter
 
enviornmental science.pptx
enviornmental science.pptxenviornmental science.pptx
enviornmental science.pptx
 
Namaste Foundation Annual Report 2014
Namaste Foundation Annual Report 2014Namaste Foundation Annual Report 2014
Namaste Foundation Annual Report 2014
 
Cycle for brighter future tamil nadu, alampoondi village event dated 15 FEB 2014
Cycle for brighter future tamil nadu, alampoondi village event dated 15 FEB 2014Cycle for brighter future tamil nadu, alampoondi village event dated 15 FEB 2014
Cycle for brighter future tamil nadu, alampoondi village event dated 15 FEB 2014
 
Bulletin me m avril 2015 en
Bulletin me m avril 2015 enBulletin me m avril 2015 en
Bulletin me m avril 2015 en
 
Final presentation The DoNation
Final presentation The DoNationFinal presentation The DoNation
Final presentation The DoNation
 
free-the-children-2014-annual-report
free-the-children-2014-annual-reportfree-the-children-2014-annual-report
free-the-children-2014-annual-report
 
Statement of Impact -- New Leaf Project
Statement of Impact -- New Leaf ProjectStatement of Impact -- New Leaf Project
Statement of Impact -- New Leaf Project
 
Iof Presentation Published Version
Iof Presentation   Published VersionIof Presentation   Published Version
Iof Presentation Published Version
 
Transforming Lives: Explore ModelCore Foundation's Impactful Initiatives for ...
Transforming Lives: Explore ModelCore Foundation's Impactful Initiatives for ...Transforming Lives: Explore ModelCore Foundation's Impactful Initiatives for ...
Transforming Lives: Explore ModelCore Foundation's Impactful Initiatives for ...
 
POSTER .pptx
POSTER .pptxPOSTER .pptx
POSTER .pptx
 
Annual Conference A7: Collaborative philanthropy: How to grow your community ...
Annual Conference A7: Collaborative philanthropy: How to grow your community ...Annual Conference A7: Collaborative philanthropy: How to grow your community ...
Annual Conference A7: Collaborative philanthropy: How to grow your community ...
 
SmilingOne Foundation Annual report 2011/12
SmilingOne Foundation Annual report 2011/12SmilingOne Foundation Annual report 2011/12
SmilingOne Foundation Annual report 2011/12
 
Triangle Gives Back: Helping You Serve Others
Triangle Gives Back: Helping You Serve OthersTriangle Gives Back: Helping You Serve Others
Triangle Gives Back: Helping You Serve Others
 
Rebuilding supporters' beliefs that charities create change | Communicating y...
Rebuilding supporters' beliefs that charities create change | Communicating y...Rebuilding supporters' beliefs that charities create change | Communicating y...
Rebuilding supporters' beliefs that charities create change | Communicating y...
 
Ind eng-146-ppt
Ind eng-146-pptInd eng-146-ppt
Ind eng-146-ppt
 
metropol article
metropol articlemetropol article
metropol article
 
Re-action_SW_Apr11 (2)
Re-action_SW_Apr11 (2)Re-action_SW_Apr11 (2)
Re-action_SW_Apr11 (2)
 
KBT 5 Year Strategy
KBT 5 Year StrategyKBT 5 Year Strategy
KBT 5 Year Strategy
 

Último

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
20200723_insight_release_plan
20200723_insight_release_plan20200723_insight_release_plan
20200723_insight_release_planJamie (Taka) Wang
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIUdaiappa Ramachandran
 

Último (20)

Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
20200723_insight_release_plan
20200723_insight_release_plan20200723_insight_release_plan
20200723_insight_release_plan
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
RAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AIRAG Patterns and Vector Search in Generative AI
RAG Patterns and Vector Search in Generative AI
 

Our story in slides

  • 2. The DoNation is an innovative new tool set to revolutionise the way we tackle behaviour change.
  • 3. It’s a sponsorship site that replaces cash with action. Our aim is to actively engage the population in living sustainably.
  • 4. Why? Because there is so much that we can do right now to start making this planet a healthier, happier, more sustainable place for us to live, and it's madness that we're not doing it already.
  • 5. 42% of the UK’s carbon emissions are a result of individual’s actions, at home and in personal travel. Behaviour change has a fundamental role in developing a sustainable future. But it’s notoriously tricky.
  • 6. we need to stop just talking and start doing.
  • 7. The idea was born in 2009, when I was studying for an MSc Environmental Policy…
  • 8. …and I decided to cycle from London to Morocco.
  • 9. It was going to be a big challenge. But I saw it as an opportunity…
  • 10. …to raise support for the cause I’m passionate about: the environment, sustainability.
  • 11. But I didn’t feel comfortable asking friends for money. They were broke, and getting tired of endless fundraising requests. More importantly, I realised that the environment needed their action more than their cash.
  • 12. The traditional sponsorship model seemed pretty inef cient… Charity Fundraiser Cash Sponsors
  • 13. …so we came up with a simpler, more effective solution. Fundraiser Action Sponsors
  • 14. We asked our friends to donate by doing not by paying. 216 friends sponsored us, by doing things like:
  • 18. Whilst we saved two ights by cycling from London to Morocco,
  • 19. our sponsors saved the equivalent carbon to 84 ights.
  • 20. I realised that there was more in the idea than just our little ride, so went about scaling it up into The DoNation.
  • 21. I started building The DoNation in early 2010, and the beta site launched in May 2011, with the help of funding from UnLtd and Tellus Mater Foundation…
  • 22. …and a wealth of in kind support: (and of course, our great advisory group)
  • 23. Our impact since launching:
  • 24. 95 challenges have been registered, raising sponsorship for everything from marathons and triathlons to volunteering days and Christmas presents.
  • 26. 937 sponsors have made over 1,300 pledges, all together, they’ve…
  • 28. cycled 40,000 km (once around the world)
  • 29. boiled 49,000 kettles with less water
  • 30. walked up 61,000 ights of stairs
  • 31. and much more (that’s just four of our 24 DoActions)
  • 32. In the process, they’ve saved 143 tCO2 as well as saving money, improving health, reducing pollution, cutting waste, and all sorts of other good things.
  • 33. Yes, but how do you know people really do it?! Trust. It’s mainly down to honesty, but because the sponsors make their promise to a friend not to us, a faceless organisation, and because it’s displayed publicly for all their friends to see, there’s a much greater level of commitment. What’s more, we send them regular reminders, and at the end of the two month sponsorship period they have to return and con rm how they got on.
  • 34. And does doing something for two months really have much of an impact? Yes. Because two months has been shown to be long enough to form new habits, resulting in long term behaviour change.
  • 35. And if you’re not asking for money, how on earth do you make any money?! Ah ha! That’s the interesting and exciting bit. That’s where our plans to scale and grow really kick in. We’re starting to develop subscription packs designed to help companies, schools, and other organisations to actively engage their employees, customers or students in sustainability. There are a couple of other revenue streams too, but I’ll save that for another time…
  • 36. Our targets are to have 40,000 challenges and almost 600,000 pledges within three years, leading to 90,000 tCO2 savings. We hope to become the world’s number one non- nancial sponsorship platform.
  • 37. Contact details: Hermione Taylor Tel: +44 7793155 044 @The_DoNation hermione@thedonation.org.uk www.thedonation.org.uk