This document provides information about Nike, including: 1. Nike's mission is to lead in corporate citizenship and bring inspiration to every athlete. 2. Nike sells a range of sports equipment and apparel, with soccer being its most profitable sport. 3. In response to human rights concerns over poor working conditions, Nike installed a factory code of conduct in the 1990s and has audited its factories since 2002.

1. SuperMan Group K15C1A
3.Nguyễ n Hùng Luân
4.Nguyễ n Quố c Tính
5.Phạ m Đứ c Hiề n
6.Trầ n Hữ u Danh
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7.Hoàng Nhậ t Nam

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3. 1. History
2. Company Structure
3. Mission Statement
4. Subsidiaries
5. Product
6. Competitor
7. SWOT Analysis of NIKE
8. Nike Sponsorship
9. Human Rights Concerns
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10.Nike Respond

4. Origin of the Name and
the Swoosh
• Nike is the Ancient Greek goddess of
victory
“It is one of the most recognized symbols in the
world – The Swoosh. Simple. Fluid. Fast.”
(Quote from Nike’s website)
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5. Evolution of the Swoosh Logo
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7. Nike’s mission statement is:
Nike aims to lead in corporate
citizenship through proactive programs
that reflect caring for the world family
of Nike, our teammates, our
consAumers, and those who provide
services to Nike
Its vision statement is:
“To bring inspiration and innovation to
every athlete in the world”
06/07/12 (If you have a body, you are an athlete)

8.  Cole Haan, dress and casual footwear,
apparel, and accessories for men and women
 Converse Inc., premium lifestyle men's and
women's footwear and apparel.
 Hurley International LLC., designs and
distributes a line of action sports apparel for
surfing, skateboarding and snowboarding
 NIKE Golf, designs and markets golf
equipment, apparel, balls, footwear, bags and
accessories worldwide.
 Umbro.Ltd., designs, distributes, and licenses
athletic and casual footwear, apparel and
equipment, primarily for the sport of football
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(soccer)

9. • Nike Air Max is a line of
shoes first released by Nike,
Inc. in 1987
• Nike sells an assortment of products, including
shoes and apparel for sports activities like
soccer,basketball, running, tennis,….
• Soccer is the sport provide the most profitable for
Nike
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14. • As competitive Chart 4: Revenue Performance
strategy Nike use 14,000 13,262
12,000
Revenue in mln €
product 10,000 8,225
differentiation.
8,000
6,000
4,000
2,000 713
-
• Nike is known Nike Adidas Puma
for its
Source: Nike,Inc; Pum a.Inc; Adidas,Inc
technologically
advanced Chart 5: Earning per share
products. 7.00
6.00
5.81
5.00
EPS, €
4.00
2.96
• Nike will also
2.66
3.00
2.00
focus on making 1.00
0.00
a strong effort in Nike Adidas Puma
price leadership.
06/07/12 Source: Nike,Inc; Pum a,Inc; Adidas,Inc

15. Athletic Shoe Market Share
(2000)
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19. • Nike pays top athletes in many sports to use
their products and promote and advertise
their technology and design.
• During the past 20 years especially, Nike has
been one of the major clothing and footwear
sponsors for leading tennis players. Some of
the more successful tennis players currently or
formerly sponsored include: James Blake,
Roger Federer, Lleyton Hewitt, Juan Martín
del Potro, Andre Agassi, Rafael Nadal, Pete
Sampras, Maria Sharapova, and Serena
Williams.
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20. 9.Human Rights Concerns
• Nike Inc, has been accused of having a
history of using sweatshop with poor
working condition considered by many
people to be dangerous and difficult since
early 1970s.
• Workers were can be exposed to
hazardous materials, harmful situations,
extreme temperatures, and abuse from
employers
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21. In 2010 Nike faced the claims of
labor exploition in Jakarta, Phillipin
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22. Children working in a Nike Sweatshop
In many Nike sweatshop
they use child labor
The boy you see on the
left is only 8 years old
and he is being forced to
work 9h a day.
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23. 10. Nike respond
• During the 1990s, Nike installed a
code of conduct for their factories.
• A year later, an independent
“expert” stated that Nike had,
"substituted less harmful
chemicals in its production,
installed local exhaust ventilation
systems, and trained key
personnel on occupational health
and safety issues.
• Nike has audited roughly 600
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factories since 2002, giving a scale
of 1 to 100