1. S.W.O.T Analysis on Spotify
device
Dan and Henry

2. Strengths
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Music can be streamed straight to the device.
You can listen to music for free.
Playlists are easily created.
You have the choice of any music.
Has many different genres of music.
Set a radio station based on a song.
It Recommends songs in the same genre of what you
recently have been listening to.
• It is reasonably fast.
• It has copyrighted songs.
• Easy way to find new songs.

3. Weaknesses
• You may have to be connected to the internet at
all times, if you do not have Spotify premium.
• The app is easily downloaded on any smart
phone.
• If someone else logs onto the same Spotify
account, it prevents you from carrying on
listening to your music.
• It wont be able to offer features that other
devices can such as the ability to ring someone
(Iphone).

4. Opportunities
• If you have premium you can download songs to the
device, and listen to them offline.
• You could make Spotify premium come with the device so
that it’s a one off payment and then you permanently have
it. This would be a good incentive to buy the product in the
first place.
• You could add the ability to buy the music off Spotify so
then people who want to mix can use the music.
• If you pay for Spotify premium consecutively for six
months, you get the next two months free.
• You could make it cheaper because a lot off the music will
be streamed over the internet as appose to being stored on
the device.

5. Threats
• The app is easily downloaded on any smart
phone meaning that the competition can still
offer the same benefits.
• There are many competitors already out there
(Ipod, mp3 and mp4).