Blogging: WordPress Style - Giddyup Enterprises

Quick Tip: Click on the underlined
phrases for more info…

Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com

Why do I need a blog?
If you want to get found on the internet you’re going to need
relevant and up to date content for Google and other search
engines to find you and a blog provides this!!

And of course, a blog offers your existing and future customers
important information about your organization !!


A few reasons to blog…
• Foundation for all of your Digital Media Activities and is an easy
and quick way to set up a website using a service like WordPress!!
• Builds you as an expert
• Builds Trust
• Exercise your Creativity
• Growing stream of Organic Search Engine Traffic


What should I talk about?
Before you even start writing, you first need to do research to find out
what your audience needs. Where are the gaps that you can provide
information? How can you avoid adding noise to the echo chamber and
provide that amounts to a unique contribution to the web? What is it you
love writing about?

• Be simple • Tell Stories
• Use the word “you” • Create a conversation
• Write how-to-posts • Create lists “Top 10’s”
• Write detailed posts • Prove your points
• Hook your readers!! • Care about your readers
• Include videos & pics • Talk about new products & services
• Have fun!!! • Everyone has something to write about

A quick look at a blog…
Title of the blog in
the URL – Good Page Title –
for SEO. Primary keyword
phrase
Blog Categories – Allows
visitors to quickly find
different categories and adds
another tag for SEO.
Title of the blog in the URL Advertisements that you
– Good for SEO can control and link to
Always include an image your services or
and fill in the Alternative products.
(Alt) text to improve SEO.
RSS Feed – Allows readers
Inbound & outbound links – good to subscribe to your blog
to convey more info and also in
page rankings.
Advertisements.
Embedded video to add content
& various digital media
alternatives.
Widget leading readers
to other websites or
locations.
Info about the blog
author along with
website & contact info. Share buttons to make it easy
for your readers to spread
Comments. your info

A quick look at a blog…

Some other important information about blogs:
Keyword Phrase: Bold the Keyword phrase at least once.

Meta Keyword tags & Meta Description Tags: They are a brief and concise list of
the most important themes of your page and should be used through out your text.
They are included as keyword phrases and you can normally have up to 10 keyword
phrases within your text.

Blog Tags: They are a way to organize similar posts and each tag represents a
separate RSS feed that readers can subscribe to. These can be added via your
blogging software.

Header 2, 3, 4 etc: Include the primary keyword phrases in as many relevant header
tags as possible.

Calls to Actions (CTA): Make sure your blog or site offers some type of “Unique
Value Proposition” (UVP) or some other type of “CTA” to hook your reader!!


Blog as your Website!!
Yup, Blog services like WordPress allow you to create your entire
website through their themes quickly & easily!!! They will provide you
with everything you need and the best part about it, you don’t need much
web experience and you can allow multiple people to create it!!

A few of the website’s I’ve created via WordPress

Where to start?
There’s a bunch of free and premium services to choose from:

• WordPress (I use this and love it)

• Typepad

• Squarespace

• Live Journal

• Blogger (Google owns them)

• Xanga

• And many, many more….

WordPress
I started out using TypePad, though switched over
to Wordpress and love it. The best part about
using a blog service like WordPress & TypePad is
that they are actually dynamic content
management systems (CMS) which in laymen’s
terms means that all of your content can easily be
transferred from one blogging service to another
and you can easily change the look and feel of your
blogs….

WordPress
You can start today with a free WordPress Blog by
going to their website and creating one!!
I recommend taken a few more steps and securing your
own domain name (www.yourname.com) and hosting
your blog on it.
This will make it easier for people to find your website /
blog!! I’ve covered how to secure your own domain and
install WordPress on it in a different presentation.

A quick look at WordPress
When you have your WordPress account set up for your blog
you’re going to log in and go to your dashboard….


From here, you’ll have to play around a bit…


WordPress Resources…

Click on the picture to be
linked to a great site to give
you an in-depth look at
WordPress which will help
you get started…

( http://learn.wordpress.com/ )


WordPress Resources…
Click on the pictures to be linked to a great videos to give you an in-
depth look at WordPress which will help you get started…

A good start to finish video A very detailed video…

( http://youtu.be/gZMO8iigGsQ ) ( http://youtu.be/wLKui1x1JFk?t=27m5s )


Some other Key pieces of
WordPress

Themes: Themes allow users to change the look & functionality of a
WordPress site. Themes can be changed via the WordPress
Dashboard or uploaded via FTP.

Plugins: These are programs that plug into the WordPress software
in order to extend what the software can do. In short, they make sure
WordPress site better by adding everything from slideshows to
contact forms!!

Widgets: These are small modules that offer users drag-and-drop
sidebar content placement and implementation of many plugins'
extended abilities (i.e. Facebook like buttons, news, advertisements)


WordPress Themes
The WordPress theme is your website’s design and background which you
can easily change. There are 1000’s of free and premium WordPress
themes and these can be found within your WordPress dashboard or by
Googling “WordPress Themes”.

The great thing about WordPress is that you can change themes and all of
the content of your website will be transferred into the new theme
automatically!!

If you’re a little more daring, you can choose a WordPress theme that contains some html
(normally the home page) which will give your site the feel of a traditional site with the ease
and functionality of a WordPress Site!!


WordPress Themes
Here are some screenshots of where to
access the various free themes from
your dashboard…

Click on the photo to
pull up a premium
site that I sometimes
use to get more
themes… Note: Make sure you search “WordPress
Themes” on the premium sites!!
( http://www.templatesold.com/index.php )


WordPress Mobile
The future of the internet will be through mobile devices and the
architecture of WordPress websites (CMS) helps you to ease into the
Mobile medium because many of the themes are Mobile capable and
there are numerous WordPress Plugins that allow your site to be
displayed in a user friendly format on a mobile device!
You can Google many different
WordPress Mobile solutions and one
that I use is Wptouch Pro which you
can access by clicking on the photo…

( http://www.bravenewcode.com/product/wptouch-pro/ )


If you have any questions, please just shoot us an
email: h3@giddyupenterprises.com
www.giddyupenterprises.com


If you have any questions or would like some more
information on anything that we’ve discussed in
this packet or in our presentations, please don’t
Giddyup Enterprises hesitate to contact us. And of course, if you need a
hand with your Digital Strategy, we’ll be happy to
“Creating ideas together, One Smile at a time!” assist you…
Cheers, Henry III
Whippany NJ, 07981
M: 973.428.1010
E: h3@giddyupenterprises.com
Digital
W: www.GiddyupEnterprises.com Newsletter

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Blogging: WordPress Style - Giddyup Enterprises