Digital marketing is a constantly evolving landscape. Navigating through its evolution and landscape is a task worth learning for digital marketers. You can get insights for digital marketing trends in 2023 by following the slide we shared. We constantly believe that our efforts have a positive impact in your career and life. Happy learning.

1. TOP DIGITAL
MARKETING
TRENDS
2 0 2 3

2. FORENOTE
Digital marketing refers to the practice of promoting products or
services using digital channels and technologies, primarily the
internet. Itencompasses a wide range of marketing activities
carried out online to reach and engage with a target audience,
drive website traffic, generate leads, and ultimately achieve
business objectives.
The field itself is evolving faster. So it became a necessity for both
professionals and businesses to keep updated with the latest
trends.

3. WHY FOLLOW
MARKETING TRENDS?
1.Staying Industry Relevant
2.M eeting Consumer Expectations
3.Harness New Opportunities
4.Link Social Posts to Opportunities
5.Adapting to Industry Changes
6.Infusing Creativity and
Innovation
7.Continuous Learning and Growth

4. TRENDING #1 – CHATBOT
MARKETING
Chatbot marketing refers to the use of
chatbots in digital marketing strategies to
engage with and assist customers, automate
tasks, and drive business goals.
Require no coding knowledge
Able to answer the customer questions and generate content faster
Can take orders directly from Facebook Messenger and comments
Integrate with all the major payment systems

5. TRENDING # 2 – PERSONALIZED
EXPERIENCE
Approach that focuses on tailoring marketing messages
and experiences to individual customers or segments
based on their specific preferences, behaviors, and
characteristics
Break the traditional views the customers have
that the company only tries to sell to them
Create a more engaging customer experience
Increase your sales
Build a loyal fan base

6. TRENDING # 3 – VOICE SEARCH
OPTIMISATION
The process of optimizing digital content and online presence to
improve visibility and relevance in voice search results.
Growing Popularity of Voice Assistants
In 2018, voice searches made up 20% of Google search queries
Optimising websites for voice searches give your site more authority and thus
higher spots on results pages.

7. TRENDING # 4 – V R
MARKETING
Marketing strategy that leverages virtual
reality technology to create immersive
and interactive experiences for
consumers
Immersive brand experience
Virtual product demonstrations
Reduces the workload of sales teams
Memoreable and Immersive brand experience
Targeted and data driven insights

8. TRENDING # 5 – S OCIAL
LISTENING
The process of analyzing online conversations
about your brand and your industry at large to
find out more about your audience
Understanding market sentiments for data driven decision
making
Identifying trends and opportunities
Enhancing Customer Experience
Crisis Management and Reputation Monitoring

9. TRENDING # 6 S O C I A L C O M M E R C E
Social commerce is the use of social media platforms
to promote and sell products and services
Targeted Advertising and Personalization
Expanding Reach and Customer Engagement
Social Sharing and Viral Marketing
Mobile-Friendly and Convenient

10. TRENDING # 7 M I C R O INFLUENCER
M A R K E T I N G
Micro-influencer marketing refers to the practice
of partnering with influencers having followers
between 10k and 100k to promote products or
services and reach a targeted audience.
Less expensive than macro infleuncers
Helps business to collab with future
content creators
Niche based targeting
Higher engagement rates

11. At TechBound, we understand that every business is unique,
and we tailor our digital marketing solutions to meet your
specific goals and challenges. Whether you're looking to
increase brand awareness, drive targeted traffic to your
website, or boost conversions, our team of experienced
professionals is here to guide you every step of the way.
ABOUT US

12. REACH US
Phone
+
918606 49 7677
E-mail
contact@techbound.in