6. Select persona
Identify high-level activities
Describe supporting tasks
Organize activity and task cards from left to right to describe the user’s
experience with your product.
Organize from top to bottom by necessity
And then And then
activity
time
this
task
or…
necessity
or…
sub-tasks or
task details
6
7. Test the Story Map by telling bigger stories with it
◦ Choose an activity to start with
◦ When reading left to right use the conjunction “and then” to connect cards in
the story
◦ With cards in the same column use “or” to connect cards in the story
◦ For cards below the top, “absolutely necessary” axis, use the phrase “might
optionally” to communicate optionality
◦ Chose a concrete user name to help tell the story
And then And then
activity
time
this
task
or…
necessity
or…
sub-tasks or
task details
7
8. Tell bigger stories
Persona based
Technical team, Product Owners, User Experience/BA, Design
Facilitate estimates And then
And then
activity
time
this
task
or…
necessity
or…
8