This slide shows facts about recruitment marketing using Star Tribune in the Minneapolis Minnesota market.

1. Star Tribune
&
StarTribune.com/jobs
work!

2. Sunday Star Tribune is the Top Job Source for
Adults in Minneapolis & St. Paul
Percent of Metro Adults Who Would Use Source if Looking for a Job (Top 10 Mentions)
Q: What sources
would you use if you
were currently
looking for a new job
Source: Scarborough Research Custom Study 2007 (R1), Mpls-St. Paul CBSA

3. Consumer’s rank
newspapers
as the most believable and
trustworthy source of
advertising information*
* MORI Research and NAA, How America Uses Advertising 2009

4. Local Content
Local Jobs
Local Solutions

5. StarTribune.com/jobs
A monthly average of
3,059,525
page views
July - Sept 2009*
* Omniture 2009 July-Sept Avg.

6. Total Sunday Readers:
1,116,465 *
Total Jobs Section Readers:
232,436 **
Nearly one quarter million
people read JOBS each Sunday
* Scarborough Research Corporation 2008 (R1) Mpls/St. Paul CBSA
** Scarborough Research Custom Study 2007 (R1) Mpls/St. Paul CBSA

7. StarTribune.com/jobs
A monthly average of
254,138
unique visits
July - Sept 2009*
* Omniture 2009 July-Sept Avg.

8. Star Tribune has been a trusted source of
news, information and advertising since 1867

9. StarTribune.com/jobs
A monthly average of
783,892
job views
July - Sept 2009*
* Madgex Job Board Manager 2009 July-Sept Avg.

10. Workforce planning and building pipelines for
future hiring needs – instead of reaching to
openings when they are already beyond mission
critical – can help employers stay one step ahead.*
Newspapers help develop brand
loyalty with mass reach, frequency
and credibility. Use of newspapers
and the Internet reinforces
consumer confidence.**
* Information and Networking for Recruiters
Electronic Recruiting Exchange, 2005
** NAA/Google April 2008

11. StarTribune.com/jobs
A monthly average of
61,606
job applies
July - Sept 2009*
* Madgex Job Board Manager 2009 July-Sept Avg.

12. The greatest challenge to
recruiting and hiring in the next
five years is the
lack of qualified candidates.*
Newspaper readers are
highly educated. **
* Kennedy Information Recruiting Trends 2009.
** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA

13. StarTribune.com/jobs
166,017
registered job seekers
in Jobs database
July - Sept 2009*
* Madgex Job Board Manager 2009 Sept

14. Workers over age 50 will make
up more than half of the
workforce by 2011 –
and close to 80% by 2018.*
Newspaper readers are
traditionally older. **
* Managing Demographic Risk, Harvard Business Review 2008.
** Scarborough Research Corporation 2009 (R1) Mpls/St. Paul CBSA