HOW TO: Launch and Grow a Successful Blog

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Follow these steps to develop a smart, effective blogging strategy -- whether you're blogging for business or personal reasons. Learn how to measure your progress, develop topic ideas, attract the right kind of readers and promote your content.

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HOW TO: Launch & Grow a Successful Blog A Blogging Bootcamp presented by Thurber House Heather Whaling • @prTini [email_address] prTini.com facebook.com/GebenCommunication

75% of my company’s business stems from relationships that began via social media, particularly blogging and Twitter

Your Turn: What blogs do you read? Why do you like them?

Reasons to Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Attracting Readers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Blog Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traffic-Attracting Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

exercise: write headlines for 5 types of posts that support your goals

content creation is only the beginning …

Promote Yourself & Your Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Assimilate into the Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Heather Whaling • @prTini www.GebenCommunication.com www.prTini.com [email_address] subscribe to my blog: bit.ly/prTini connect on Facebook: www.facebook.com/GebenCommunication Collaboration. Integration. Social Good.

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