Time Saving Strategies for Managing Your Social Presence

1. Time
Saving
Strategies
for your
Social
Presence
heather walsh
inter@ctive strategist
the weisse group, llc

2. social media
is about listening and building

3. community
comprised of your
customers, colleagues
& potential customers

4. message
my brand
cons
message
vs.
ume
rs
consumer
my brand
traditional marketing inter@ctive marketing
how does social media affect messaging?

5. It’s about quality, not quantity.
Start with a strategy.
It’s not about you. It’s about them.
Converse.

6. why are you using social media: relationships, search equity,
reputation maintenance? Gain your targeted audience’s attention?
Drive traffic to your store, blog, or website? Enhance your customer
services? grow email list?
how will you be social: will an individual maintain? will a team?
who is on your team? what networks will you use?
what kind of content will your create, curate and share:
written, video, photo, links, news, deals, coupons, inspiration, ideas
budget what can you afford: time and money?
getting started
develop your strategy

7. scan & tag
curate your content
RSS Readers Feedly
News Sources Google Alerts
Image Collecting Pinterest
Web Finds List.ly
Notes, Web Finds Evernote
getting started
develop your strategy

8. feedly
curate your content: rss reader
Feedly content curation

9. google alerts
curate your content: news sources
Google Alerts content curation

10. pinterest images
curate your content:
Pinterest content curation

11. list.ly content: social web finds
curate your
List.ly content curation

12. evernote everything
curate your content:
Evernote content curation

13. so what social network is right for
your business?

14. the BIG six

15. 1 billion active users
200+ million interact with a
mobile device
average user generates 90
pieces of content/month
250+ million engage with
Facebook through external
sites (i.e. ‘liking’)
easily set-up loyalty programs
and offer deals
WHY: Engage with customers,
potential customers, colleagues, facebook
partners at-a-glance

16. what is edge rank?
Facebook’s “quality” score for content.

17. Affinity is the term given to
how closely related the viewer
is to the Edge creator.
Weight is the term given to the
value of each Edge you interact
understanding with. Certain interactions are
edge rank more valuable to your
EdgeRank than others.
Decay relates to the age of the
Edge. The older an Edge
interaction is, the less likely it is
Source:
DylanDoes.com
to influence the EdgeRank.

18. • Don’t buy likes. • Opt for brand-related content.
• Ask questions of your users. • Every once in a while, mix it up
Get a conversation happening. with something funny.
Questions promote comments • Got a big product release
and likes, which result in greater coming up? Be sure you build
Affinity. up your affinity metric for a
• Provide value with items like few weeks prior. Get your
coupons. customers/viewers interacting
• Add rich media. Trial different with you.
types of media. What works with • Pay for it. Facebook Ads or
your community? {side note: Sponsored Content (with a
when posting pictures, post either strong call to action) are a good
one or four or more at a time.} way of getting your Affinity
• Test to find out when your users metric.
are going to be using
Facebook.
how to
increase your edge rank

19. time saving
strategies
use data-driven decision
making (use your
insights)
schedule your posts
vary your content based
on your calendar

20. facebook
insights

21. facebook
insights

22. facebook
insights

23. facebook
a tale of 2 posts

24. facebook
schedule content

25. facebook
schedule content

26. facebook
activity log

27. 100+ million active users
More than 50 million tweeters
log in each day
More than 230 million daily
tweets - up 110% since
January 2011
55% interact with a mobile
device - where most local
searches happen VIEW TWITTER STATS REPORT
WHY: Reach existing customers
and new customers, colleagues twitter
at-a-glance

28. time saving
strategies
use data-driven
decision making
be purposeful about
who to follow; use twitter
lists so you can scan and
converse
schedule your updates

29. your
klout score
data driven content www.klout.com

30. your
tweet reach
data driven content www.tweetreach.com

31. your
interactions tab
data driven content

32. your
twitter lists
A list is a curated group of Twitter users.
You can create your own lists or subscribe
to lists created by others. Viewing a list
timeline will show you a stream of Tweets
from only the users on that list.
scan and converse

33. industry partners/
businesses
colleagues What kind
customers
of lists?
local tweeters
media sources
your
scan and converse
twitter lists

34. your
twitter lists
scan and converse

35. your
twitter lists
scan and converse

36. your
twitter lists
scan and converse

37. your
twitter
lists
how to add a person to a twitter list

38. hoot best friend
your new
suite
track multiple social networks
schedule formatted content
optimize with auto schedule
search relevant content
create reports
use browser toolbar
desktop, online & mobile
integrate RSS reader, evernote,
email markeing, etc.

39. create a social media
calendar
set a schedule for yourself
to notify or not to notify:
that is the question
set realistic engagement-
based social media goals
based on your strategy
time saving
strategies

40. It’s about quality, not quantity.
Start with a strategy.
It’s not about you. It’s about them.
Converse.

41. next webinar
march 19, 2013
It’s all about the IMAGE:
Maximizing the Visual through
Social Media

42. heather walsh
inter@ctive strategist
the weisse group, llc
twitter: hlw2
skype: hlweisse
email: heather@weissegroup.com
phone: 443-712-8168
www.weissegroup.com