#MKT3313

1. Foursquare
Heather Fry
Kelsie Greenfield

2. Foursquare was founded by Dennis Crowley and Naveen Selvandurai
Foursquare launched March 11, 2009
Downloadable Application
45 Million Users
Males and Females Equally Represented
50% of Users are Outside of the U.S.A.

3. Foursquare is a local search and discovery service app
which provides a personalized local search experience.

4. Download App to
Smart Phone
Use Foursquare App
to “Check-In” at
Restaurants, theatres,
or retail stores
Leave notes on the
“Check-In” for friends
and others to see
about your
experience
Check out your
friends notes, and
friends “Check-Ins” or
“Check-Ins” from
others near by
How To Use Foursquare

5. Foursquare

6. Helps User to discover surrounding area’s:
• Best Food
• Best Night Life
• Best Entertainment
Learns User’s tastes and preferences based
on Check-In history and searches in order
to help find similar places
Foursquare: User Benefits

7. Foursquare

8. User’s expect search results narrowed down
to their tastes and likes specifically versus
conventional generic, mass search results
User’s expect to be rewarded via Foursquare
for their participations
• Discounts
• Social Interactions
• Experience local businesses on a more personal level
Foursquare: User Expectations

9. Foursquare Charges businesses
a fee to be placed on their
location graphs and maps.
Foursquare provides Ads based
on relevant Check-Ins
Foursquare is selling post
Check-In Ad units on a ‘Cost
per action’ basis
• If a user clicks on Ad for more information or Checks-In to
that place within 72 hours
• Example: If a user Checks-In at a business and there is
Bath and Body Works in the area, the user may get a
‘20% off’ Bath and Body Works Ad on their App
Foursquare: Monetary Strategy

10. Foursquare

11. Offer Customer
Loyalty Rewards
Engage
Customers
Earn Buzz for
Products
Connect
with
Customers
• Offer Customers Rewards for
Loyalty and Earn Customer
Appreciation
• Connect Loyal Customers with
Special Offers thru Foursquare
• Engage Customers to Unlock
Rewards on Foursquare
• Earn Buzz for New Products thru
Foursquare contact with
customers
Foursquare: Marketing Benefits/Value

12. Foursquare has recently
discontinued the “Check-In”, a
major attraction to it’s Users
Customer’s have reacted negatively
to the discontinuation of “Check-
In” on Foursquare
Foursquare: Marketing Risks
Foursquare is now making an effort
to establish itself as a City guide
that includes functions such as:
• A powerful recommendation engine
• A profile builder based on User history and
specific tastes

13. Foursquare
Attractive to
Users as a Social
Media App

14. Foursquare gives Users’
and Businesses a way to
connect in real time
Foursquare provides
immediate customer
feedback to Local
Business
Foursquare can be used
by consumer’s while
traveling to find the
best a city has to offer.
Foursquare: Key Benefits

15. Works Cited
• http://pando.com/2014/06/27/foursquare-finally-comes-up-with-a-monetization-
strategy-that-makes-sense/
• http://mashable.com/2011/07/13/foursquare-marketing-campaigns/
• http://mashable.com/2014/08/06/foursquare-8-review/
Foursquare