This presentation was developed for Smarterer by Heart PPT. All illustration (aside from branded materials such as the logo) and slide designs were created by Heart PPT. Copy Editing was also a component of this project.
This presentation was created to be used during pitch presentations by Smarterer.
Certain slides/images/text/video have been redacted for confidentiality
3. Smarterer: Show What tools andKnow
• Digital
You
technologies are
Team: proliferating and evolving
Jennifer Fremont-Smith, at a rapid pace.
Michael Kowalchik, Dave • Consumers lack the means
Balter to showcase skills in these
areas.
Founded: • Employers need help
October 2010 assessing which tools and
skills matter.
Product Status: • Smarterer scores
Alpha professionals on digital,
social, and technical skills
using crowdsourced test
Raising: design and a rigorous
$350K scoring mechanism.
• Our goal is to be the
Investors/Advisors: platform job seekers use
Marc Gerson, Scott Kurnit, to measure/promote skills
Jon Bond and employers use in
hiring decisions.
Redacted market? Very very big.
• The
4. Problem: Digital Outpaces Metrics
•Digital tools and technologies are proliferating and
evolving at a rapid pace.
•Consumers are gaining skills needed to be effective in
today’s economy.
•No one is measuring these skills.
•Consumers crave validation and recognition for skills
in key tools.
•Employers need to understand which tools and skills
at tools are important and who has them.
5. Smarterer: Questions and Scoring
•Scores users on digital,
social, and technical
skills
•Crowdsourced test
design
•Real-time adaptive
scoring mechanism
•Get Smarterer-scored in
anything that you’re
Diagram
good at in 10 questions
in under 60 seconds-
and tell the world about
it! Oh yes!
Redacted
7. Consumers: Validateproficient in Google
•Is and Promote
Analytics, Web Trends,
and Performable.
•Uses “social proof”
systems (LinkedIn and
Twitter), but is unable to
validate and showcase
her skills.
•Gets skills Smarterer-
scored.
•Distributes badges
across identity
platforms: LinkedIn,
Twitter, resume, and
blog.
•Is validated and
Designed Image recognized as a skilled
employee in field.
Redactedfound/hired by
•Is
employers.
8. Smarterer: Scored, Share, Hired
Answer Share & Get Hired
• Answer • Share badges • Employers use
questions for Smarterer
and get reputation, scores
scored competition, to understand
and which tools
• Add valuable fun are
questions to important,
improve • Profile page and
score showcases benchmark/
your filter
skills and candidates
Redacted
9. Smarterer: Revenue Sources
Benchmar Candida Other
k te Knowledge Revenu
and Filter Sourcin Manageme e
Candidate g nt Source
s s
Match
employe
rs
with top
Smartere
r
“I’d love to “Give me the “I need a “I’d like to
put all my top 25 system to test promote my
applicants Smarterer- my company tool to the
through your scored Java on how well users of other
Search Engine candidates” they know our analytics
Mktng tests.” product” tools”
Monetizati SaaS/Subscription
Redacted
10. Smarterer: Projections/Milestones
Q1 Q2 Q3
• Developed • Beta launch • Prove out
testing system revenue
• Prove out user
• Launched
alpha product
Table
acquisition
model
generation
model
• Tested with Reformatted• marketing
• Scale up
Scale
100 users technology through online
Phas
Buil Test SaaS/Subscription
Launch & Learn in Proof of Concept &
Capital Needed to Reach
Seed Angel Round
Redacted
11. Smarterer: Team & Advisors
JENNIFER FREMONT- MARC GERSON
SMITH Advisor and Investor
CEO and Co-Founder
•Founder, Gerson Lehrman
•High Start Group, Group
OnDemandCRM, Eventective
•MBA, MIT Sloan, BA
Georgetown
MICHAEL KOWALCHIK SCOTT KURNIT
CTO and Co-Founder Advisor and Investor
•Founder, Grazr •Founder, About.com
•EMC •CEO, AdKeeper
•Worcester Polytecnic
DAVE BALTER JON BOND
Co-Founder and Exec.
Advisor and Investor
Chairman
•CEO, Big Fuel
•CEO, BzzAgent
•Founder WOMMA
Redacted
Copy\nThe lines here have been shortened where applicable to fit the text in the space. I tried my best to keep it in the spirit of or the exact wording of the other powerpoint where I could. \n\nIf two columns of text are present as in this slide, The first column will be 25 pt and the second column will be 23 pt\n
Copy\nThe lines here have been shortened where applicable to fit the text in the space. I tried my best to keep it in the spirit of or the exact wording of the other powerpoint where I could. \n\nTitle\nThe title was too long and needed to be altered to fit the confines of the text allotment.\n\nStock Photo: Slide 11 - V1\n
Copy\nDescriptors of programs used removed as they will be utilized in Diagram. If not used in Diagram will be placed back in copy.\n\nTitle\nThe title was too long and needed to be altered to fit the confines of the text allotment. The title needed the Smarterer element added to keep in step with the other slides.\n
Copy\nThe copy that was present will be incorporated into the diagram. If the diagram doesn’t work out, will return copy in format previously established.\n\nTitle\nThe title needed the Answer element added to keep in step with the other slides. \n
Copy\nThe lines here have been shortened where applicable to fit the text in the space. I tried my best to keep it in the spirit of or the exact wording of the other powerpoint where I could. \n\nTitle\nThe title was too long and needed to be altered to fit the confines of the text allotment.\n\nImage\nWill have the items shown in image incorporated into overall image. Item will be designed at a later point, but wanted to demonstrate what information would be included. \n\nStock Photo: Slide 10 - V1\n
Copy\nThe table that was present on this slide will be reformatted into a table.\n\nTitle\nThe title needed the Smarterer element added to keep in step with the other slides. The title was too long and needed to be altered to fit the confines of the text allotment.\n
Copy\nThe table that was present on this slide will be reformatted into a table.\n\nTitle\nThe title needed the Smarterer element added to keep in step with the other slides. The title was too long and needed to be altered to fit the confines of the text allotment.\n
Copy\nThe table that was present on this slide will be reformatted into a table.\n\nTitle\nThe title needed the Smarterer element added to keep in step with the other slides. The title was shortened to fit within the text space.\n\nImage\nWill have the items shown in image incorporated into overall image. Item will be designed at a later point, but wanted to demonstrate what information would be included. \n\n
Title\nThe title needed the Smarterer element added to keep in step with the other slides. \n