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Smarterer: Show What tools andKnow
                • Digital
                          You
                              technologies are
 Team:                        proliferating and evolving
 Jennifer Fremont-Smith,      at a rapid pace.
 Michael Kowalchik, Dave    • Consumers lack the means
 Balter                       to showcase skills in these
                              areas.
 Founded:                   • Employers need help
 October 2010                 assessing which tools and
                              skills matter.
 Product Status:            • Smarterer scores
 Alpha                        professionals on digital,
                              social, and technical skills
                              using crowdsourced test
 Raising:                     design and a rigorous
 $350K                        scoring mechanism.
                            • Our goal is to be the
 Investors/Advisors:          platform job seekers use
 Marc Gerson, Scott Kurnit,   to measure/promote skills
 Jon Bond                     and employers use in
                              hiring decisions.
                       Redacted market? Very very big.
                            • The
Problem: Digital Outpaces Metrics
 •Digital tools and technologies are proliferating and
  evolving at a rapid pace.
 •Consumers are gaining skills needed to be effective in
  today’s economy.
 •No one is measuring these skills.
 •Consumers crave validation and recognition for skills
  in key tools.
 •Employers need to understand which tools and skills
  at tools are important and who has them.
Smarterer: Questions and Scoring
 •Scores users on digital,
  social, and technical
  skills
 •Crowdsourced test
  design
 •Real-time adaptive
  scoring mechanism
 •Get Smarterer-scored in
  anything that you’re
                                   Diagram
  good at in 10 questions
  in under 60 seconds-
  and tell the world about
  it! Oh yes!




                        Redacted
Answer: The Smarterer Solution




            Diagram




             Redacted
Consumers: Validateproficient in Google
                 •Is and Promote
                      Analytics, Web Trends,
                      and Performable.
                     •Uses “social proof”
                      systems (LinkedIn and
                      Twitter), but is unable to
                      validate and showcase
                      her skills.
                     •Gets skills Smarterer-
                      scored.
                     •Distributes badges
                      across identity
                      platforms: LinkedIn,
                      Twitter, resume, and
                      blog.
                     •Is validated and
 Designed Image       recognized as a skilled
                      employee in field.

                Redactedfound/hired by
                     •Is
                      employers.
Smarterer: Scored, Share, Hired
    Answer            Share &         Get Hired

 • Answer          • Share badges   • Employers use
   questions         for              Smarterer
    and get          reputation,      scores
   scored            competition,     to understand
                     and              which tools
 • Add valuable      fun              are
    questions to                      important,
    improve        • Profile page      and
   score             showcases        benchmark/
                     your             filter
                     skills and       candidates




                      Redacted
Smarterer: Revenue Sources
 Benchmar         Candida                                Other
      k              te              Knowledge          Revenu
 and Filter       Sourcin            Manageme               e
 Candidate            g                  nt             Source
      s                                                     s

                   Match
                  employe
                      rs
                  with top
                  Smartere
                       r

  “I’d love to   “Give me the           “I need a       “I’d like to
   put all my       top 25           system to test    promote my
   applicants     Smarterer-          my company        tool to the
 through your     scored Java         on how well     users of other
 Search Engine    candidates”        they know our       analytics
 Mktng tests.”                          product”           tools”

Monetizati                      SaaS/Subscription

                          Redacted
Smarterer: Projections/Milestones
          Q1                         Q2                     Q3

   • Developed              • Beta launch            • Prove out
       testing system                                   revenue
                            • Prove out user
   • Launched
       alpha product
                               Table
                               acquisition
                               model
                                                        generation
                                                        model

   • Tested with          Reformatted• marketing
                           • Scale up
                                       Scale
       100 users               technology               through online
Phas




        Buil       Test              SaaS/Subscription
                               Launch & Learn in      Proof of Concept &


                          Capital Needed to Reach

                Seed                      Angel Round
                                Redacted
Smarterer: Team & Advisors
     JENNIFER FREMONT-              MARC GERSON
     SMITH                          Advisor and Investor
     CEO and Co-Founder
                                    •Founder, Gerson Lehrman
     •High Start Group,              Group
      OnDemandCRM, Eventective
     •MBA, MIT Sloan, BA
      Georgetown


     MICHAEL KOWALCHIK              SCOTT KURNIT
     CTO and Co-Founder             Advisor and Investor
     •Founder, Grazr                •Founder, About.com
     •EMC                           •CEO, AdKeeper
     •Worcester Polytecnic



     DAVE BALTER                    JON BOND
     Co-Founder and Exec.
                                    Advisor and Investor
     Chairman
                                    •CEO, Big Fuel
     •CEO, BzzAgent
     •Founder WOMMA

                         Redacted
Image/
Diagram

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Heart PPT for Smarterer: Slide Design

  • 1. Presentation: Slide Design Selected slides and confidential information have been removed from this presentation.
  • 3. Smarterer: Show What tools andKnow • Digital You technologies are Team: proliferating and evolving Jennifer Fremont-Smith, at a rapid pace. Michael Kowalchik, Dave • Consumers lack the means Balter to showcase skills in these areas. Founded: • Employers need help October 2010 assessing which tools and skills matter. Product Status: • Smarterer scores Alpha professionals on digital, social, and technical skills using crowdsourced test Raising: design and a rigorous $350K scoring mechanism. • Our goal is to be the Investors/Advisors: platform job seekers use Marc Gerson, Scott Kurnit, to measure/promote skills Jon Bond and employers use in hiring decisions. Redacted market? Very very big. • The
  • 4. Problem: Digital Outpaces Metrics •Digital tools and technologies are proliferating and evolving at a rapid pace. •Consumers are gaining skills needed to be effective in today’s economy. •No one is measuring these skills. •Consumers crave validation and recognition for skills in key tools. •Employers need to understand which tools and skills at tools are important and who has them.
  • 5. Smarterer: Questions and Scoring •Scores users on digital, social, and technical skills •Crowdsourced test design •Real-time adaptive scoring mechanism •Get Smarterer-scored in anything that you’re Diagram good at in 10 questions in under 60 seconds- and tell the world about it! Oh yes! Redacted
  • 6. Answer: The Smarterer Solution Diagram Redacted
  • 7. Consumers: Validateproficient in Google •Is and Promote Analytics, Web Trends, and Performable. •Uses “social proof” systems (LinkedIn and Twitter), but is unable to validate and showcase her skills. •Gets skills Smarterer- scored. •Distributes badges across identity platforms: LinkedIn, Twitter, resume, and blog. •Is validated and Designed Image recognized as a skilled employee in field. Redactedfound/hired by •Is employers.
  • 8. Smarterer: Scored, Share, Hired Answer Share & Get Hired • Answer • Share badges • Employers use questions for Smarterer and get reputation, scores scored competition, to understand and which tools • Add valuable fun are questions to important, improve • Profile page and score showcases benchmark/ your filter skills and candidates Redacted
  • 9. Smarterer: Revenue Sources Benchmar Candida Other k te Knowledge Revenu and Filter Sourcin Manageme e Candidate g nt Source s s Match employe rs with top Smartere r “I’d love to “Give me the “I need a “I’d like to put all my top 25 system to test promote my applicants Smarterer- my company tool to the through your scored Java on how well users of other Search Engine candidates” they know our analytics Mktng tests.” product” tools” Monetizati SaaS/Subscription Redacted
  • 10. Smarterer: Projections/Milestones Q1 Q2 Q3 • Developed • Beta launch • Prove out testing system revenue • Prove out user • Launched alpha product Table acquisition model generation model • Tested with Reformatted• marketing • Scale up Scale 100 users technology through online Phas Buil Test SaaS/Subscription Launch & Learn in Proof of Concept & Capital Needed to Reach Seed Angel Round Redacted
  • 11. Smarterer: Team & Advisors JENNIFER FREMONT- MARC GERSON SMITH Advisor and Investor CEO and Co-Founder •Founder, Gerson Lehrman •High Start Group, Group OnDemandCRM, Eventective •MBA, MIT Sloan, BA Georgetown MICHAEL KOWALCHIK SCOTT KURNIT CTO and Co-Founder Advisor and Investor •Founder, Grazr •Founder, About.com •EMC •CEO, AdKeeper •Worcester Polytecnic DAVE BALTER JON BOND Co-Founder and Exec. Advisor and Investor Chairman •CEO, Big Fuel •CEO, BzzAgent •Founder WOMMA Redacted

Notas do Editor

  1. \n
  2. \n
  3. Copy\nThe lines here have been shortened where applicable to fit the text in the space. I tried my best to keep it in the spirit of or the exact wording of the other powerpoint where I could. \n\nIf two columns of text are present as in this slide, The first column will be 25 pt and the second column will be 23 pt\n
  4. Copy\nThe lines here have been shortened where applicable to fit the text in the space. I tried my best to keep it in the spirit of or the exact wording of the other powerpoint where I could. \n\nTitle\nThe title was too long and needed to be altered to fit the confines of the text allotment.\n\nStock Photo: Slide 11 - V1\n
  5. Copy\nDescriptors of programs used removed as they will be utilized in Diagram. If not used in Diagram will be placed back in copy.\n\nTitle\nThe title was too long and needed to be altered to fit the confines of the text allotment. The title needed the Smarterer element added to keep in step with the other slides.\n
  6. Copy\nThe copy that was present will be incorporated into the diagram. If the diagram doesn’t work out, will return copy in format previously established.\n\nTitle\nThe title needed the Answer element added to keep in step with the other slides. \n
  7. Copy\nThe lines here have been shortened where applicable to fit the text in the space. I tried my best to keep it in the spirit of or the exact wording of the other powerpoint where I could. \n\nTitle\nThe title was too long and needed to be altered to fit the confines of the text allotment.\n\nImage\nWill have the items shown in image incorporated into overall image. Item will be designed at a later point, but wanted to demonstrate what information would be included. \n\nStock Photo: Slide 10 - V1\n
  8. Copy\nThe table that was present on this slide will be reformatted into a table.\n\nTitle\nThe title needed the Smarterer element added to keep in step with the other slides. The title was too long and needed to be altered to fit the confines of the text allotment.\n
  9. Copy\nThe table that was present on this slide will be reformatted into a table.\n\nTitle\nThe title needed the Smarterer element added to keep in step with the other slides. The title was too long and needed to be altered to fit the confines of the text allotment.\n
  10. Copy\nThe table that was present on this slide will be reformatted into a table.\n\nTitle\nThe title needed the Smarterer element added to keep in step with the other slides. The title was shortened to fit within the text space.\n\nImage\nWill have the items shown in image incorporated into overall image. Item will be designed at a later point, but wanted to demonstrate what information would be included. \n\n
  11. Title\nThe title needed the Smarterer element added to keep in step with the other slides. \n
  12. \n