This presentation, first shared by Hearsay Social CEO Clara Shih in late October, is a quick summary of how companies are using social media for customer service, marketing, and sales.

1. Business in The Facebook Era
Clara Shih
28th October 2013
University of Hong Kong
@clarashih
`

2. We live in The Facebook Era
25M+!
14B
100M+!
200M+!
555M+!
minutes per day
1B+!
2X
more sharing each year
>1.6B
people
@clarashih
`

3. Facebook transformed the Web from
anonymous to personal and social
template
for sharing
audience
you trust

4. Businesses must adapt to the
expectations of today’s customer

5. Pre-1970s!
1994!
1980!
2004-?!

6. Influence has shifted from institutions to
individuals

7. Influence has shifted from institutions to
individuals
@clarashih
`

8. Customer Service Case Study
@clarashih
`

9. Marketing Case Study
@clarashih
`

11. Social network advertising can be
“hypertargeted”
@clarashih
`

12. Social ads are delivering great results
@clarashih
`

13. Relationship Manager Case Study

14. Summary: Tremendous business
opportunity and imperative on social
Social
&
Mobile
(Today)
Internet
(1990s)
PC
(1980s)
Mainframe
(1970s)
@clarashih
`

15. Thank you
@clarashih @HearsaySocial
http://facebook.com/thefacebookera
@clarashih
`