Fujitsu signed on as a gold member of the Employers Forum on Disability (EFD) in 2010 to support its diversity and inclusion program. The CEO and COO support this partnership by signing the Business Taskforce on Accessible Technology (BTAT) Charter. The Charter commits companies to implement accessible information and communication technologies. Fujitsu aims to deliver on the Charter by raising awareness, maintaining an accessible IT program, and understanding solutions where accessibility is required. An accountability matrix outlines responsibilities, including designating an accessibility champion, running inclusion events, and completing an accessibility maturity assessment to establish benchmarks and focus areas.

1. Delivering against the BTAT
Charter
Fujitsu Working with the Employers Forum on Disability
Martin Simmelker
2012

2. Story so far…
 Fujitsu signed up in December 2010 as an EFD Gold Member
 Why did we join?
 Partnership with the EFD supports the Fujitsu Diversity & Inclusion Programme,
shaping future policy but also;
 Opens the door to a high profile network of like minded companies
 Positions Fujitsu with some of the World Leaders in Diversity Practices
 Allows Fujitsu to contribute and make a difference in Accessible IT Technology
 Essential – buy in from the top!
 Duncan Tait CEO Fujitsu UK & I signs the BTAT Charter
 Gavin Bounds COO joins the EFD Presidency Group
 Richard Bull (Fujitsu Executive Director for End User Services) sits on the Business
Taskforce for Accessible Technology (BTAT)

3. The BTAT Charter
 We will ensure disabled and older people can apply for jobs with us, be employed by us
and do business with us, by implementing an Information and Communications
Technology strategy which includes the following commitments regarding accessibility:
 We will appoint an executive level ICT Access Champion who will report to the board,
raise awareness of the benefits of this agenda and ensure that we achieve continuous
improvement in this area.
 We will ensure that employees understand how technology can liberate the contribution
of everyone, including disabled people, as colleagues and as customers.
 We will routinely consult with disabled employees, customers and experts to ensure that
we understand the impact of our technology on: talent management, employee
productivity and our diverse customer base.
 We will allow reasonable personalisation of technology by our employees and
customers in order to meet their own accessibility requirements. Technologies that
individuals interact with include display, keyboard and mouse, phones and self service
facilities.
Duncan Tait – CEO Fujitsu
 We will embed and promote a reasonable adjustment process that provides speedy and UK & I Signs the BTAT
usable ICT solutions for disabled colleagues and customers. Charter
 We will give our relevant ICT people the ‘disability know how’ needed to deliver effective
business processes and reasonable adjustments for disabled colleagues and
customers.
 We will establish our performance baseline using EFD’s E Accessibility Maturity Model.
We will work to practical, easy to communicate accessibility requirements based on
existing formal standards and will consistently go beyond minimum compliance to bring
greater benefits to our business.
 We will promote a development lifecycle for our ICT solutions that is based on inclusive
design from definition to delivery, to minimise the cost and reputation risk triggered by
retrofitting products and systems.
 We will require, help and encourage our ICT supply partners to develop and deliver
accessible products and services. We will formally consider accessibility in all our
procurement decisions. We will purchase solutions which are as accessible as possible.
 We will continuously improve our accessibility: we will document what works and share
our learning with BTAT.
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4. Key Objectives
 Delivering against the Employers Forum on Disability and the Business Taskforce
on Accessible Technology - BTAT) Charter
 Raise awareness of the subject across the Fujitsu UK&I organisation via a formal
‘communications’ activity and events
 Position Fujitsu well from a legislative perspective
 Maintain an Accessible IT programme that understands the market and what
technologies Fujitsu can use to create client solutions or value add to our
organisation/particular needs users
 Essential – that the programme delivers against the BTAT Charter!
 Understand the solutions that we create where accessibility is a requirement and
creates ‘best practice’ guidelines for our delivery teams and governance
processes

5. Accountability Matrix
Fujitsu CR Fujitsu Senior Fujitsu UK & I
Board Executive Board HR
Ella Bennett
Juliet Silvester Gavin Bounds
•Responsible CR Strategy •Deputy Senior Executive Sponsor
•EFD Presidency Group
•EFD/BTAT activity to deliver not just against • Lead for driving recruitment policy around
•Main Fujitsu Senior Executive
the charter but to the Fujitsu UK & I CR Disability and Inclusion
Representatives
Strategy/Objectives • Providing work placements for those with
•Act as main Executive Sponsor for Accessible
particular needs
IT advancement in Fujitsu
Diversity and Fujitsu Accessible
Inclusion Fujitsu Technology
Victoria Ward Disability Leslie Kett
•Responsible for Diversity and Inclusion •Technical authority/support for all Accessibility
•Position the BTAT Charter as main driver for Champions Network IT projects and the lead in to the 1 KM
delivering Disability process and policy Programme
improvement • Main liaison in ITG for IT personalisation
•Instigate Disability networking/Champions
Responsible for the
ownership and delivery
BTAT Forum Corporate
Richard Bull & of EFD/BTAT Charter Communicating
Martin Simmelker related activities Jane Francis
• Richard Bull remains main representative • Support for all corporate communicating
on Forum inked to EFD/BTAT success stories
• Martin Simmelker support to the BTAT • Corporate communications advisor for
Forum – responsible for delivering actions promoting any EFD/BTAT events and for
agreed on behalf of Fujitsu out of the forum , helping Fujitsu staff realise the benefits of
for follow up within Fujitsu UK & I Accessible IT

6. Events to promote EFD/BTAT
Stakeholders
 Fujitsu EFD/BTAT Disability
Champions
 BTAT Forum
 EFD Contacts and Advisors
 Fujitsu Particular Needs Staff
Other
 Accessible IT
 Diversity and Inclusion Team
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7. Accessible IT/Diversity & Inclusion Portals
 Portal set up to enable information share within Fujitsu UK & I
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8. EFD’s E Accessibility Maturity Model.
 Leslie Kett and Victoria Ward completed an E Accessibility Maturity Model
assessment for 2011/12, setting a baseline on where we need to focus and improve.
 Going forward - focused activities that will raise our score on this assessment for 2012/13, in turn
helping to steer and deliver to the BTAT charter
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9. 9 FUJITSU EYES ONLY