How to Create Engaging Content that Readers Will Share
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This document provides an overview of a communications consulting company called The Word Jockey. It outlines 3 main rules for good content: 1) Do not bore your audience, 2) Be factually and semantically accurate, 3) Be shareable. It then describes the company's services such as helping brands develop presentations, event scripting, copywriting, and social media services. Client examples are provided from industries like events, brands, publishers. Contact details are given at the end.
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How to Create Engaging Content that Readers Will Share
- 2. A is for
- 3. B is for
- 4. C is for
- 5. What is Good Content
- 6. Fx (readers + useful information) response generated
- 7. But then, there is no formula for good content!
- 8. There are just some Rules of Thumb
- 9. Rule 1: Do not bore your audience
- 11. Is it as fresh as your omelette?
- 13. How a spelling mistake cost millions
- 14. Rule 3:Shareable Would you share it if you were the reader?
- 15. How to make your content shareable? Informative, not stale – newness Your domain - not out of place Add Value to your Reader
- 17. Rule 4:Market your Content Well
- 19. Communication shapes the Character of our Mind
- 20. But who shapes the Character of your Communication?...
- 22. Or Uncle Sam and Queen Victoria? Well it’s a matter of Honor! Ah, no! It’s a matter of Honour
- 23. Try us …
- 24. Professional Writing & Communications Consultancy
- 25. What we do…
- 26. We lend a character to your words, shape your communication and help make impact. Through….
- 28. Nett nett, we get paid for our ideas, words and to have coffee
- 29. What we do for the Events & Activation people
- 30. I2P: Ideas to Presentations I2p is our program to help agencies create customised BTL brand solutions and convert them into great-looking presentations
- 31. I2P: Ideas to Presentations: Benefits Custom -shape your ideas to make saleable Concepts
- 32. I2P: Ideas to Presentations: Benefits Visualtelling & Storytelling in Presentations to make it better than the usual bland PPT style presentations
- 33. Our other communication services…. Event Scripting Emcee Scripting AV Scripts for Theme Events Copy for Collaterals
- 34. Events/Activation Clientele…current / past
- 37. Mattel
- 38. Uninor Rush of Blood
- 40. Havells
- 41. Sanofi Aventis
- 42. UTI
- 43. Stanchart
- 44. Kelloggs
- 45. Jubilant Foods
- 46. Dhanlaxmi Bank
- 47. Piramal
- 48. Franklin TempletonExternal Vodafone (Hutch) Unilever Axis Bank Airtel Cadbury’s Reuters Diebold E-serve Carbon Canara HSBC
- 49. What we do for the Brands &Businesses
- 51. What we do for Publishers
- 52. Publisher Services* Take projects and commission to writers for
- 53. Publisher Clients (current and past)
- 54. What we do around Social Media
- 57. Why us…
- 59. We are allergic to ordinary ideas
- 60. We dislike boring clients (NB: boring as a verb)
- 61. We love brands
- 63. CONNECT with us…. +91 9322 920 200 www.thewordjockey.in http://www.thewordjockeyblog.blogspot.com http://indiamarketingcommunications.blogspot.com Thank You