Internet in Turkey Kids Online How to build a succesful online community? How to integrate the brands?

1. Online Communities for Tweens

4. Time Spent Online comScore World Metrix 2010

5. PV Based on Segmentation

10. Membership

11. Profiling Same with countries’ demographics 90% - below 18

13. Content is the King ‘‘ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control.” Rupert Murdoch Wired Magazine 2006

16. Online Ad Spending Source: Hurriyet inhouse figures & estimates

18. Kids & Brands Source: TNS Consumer Index 2009

19. Old School Marketing

20. New Marketing

21. Branding in Tipeez

22. TEŞEKKÜRLER