Use of professional information and copyright compliance: Challenges for research driven companies Kim Zwollo (RightsDirect, Neatherlands) How do international copyright rules govern the reuse of scientific and other types of content in the corporate environment? Which are the most outstanding trends in copyright law worldwide affecting both the creation of scientific and technical information and its use in businesses? What are the main copyright-related challenges for content users and scientific information professionals, and how can research companies provide their researchers and other employees with easy and copyright-compliant ways to access and share content? The presentation will provide answers to these questions. Its first section will give an overview of the international framework of copyright with special emphasis on European regulations, followed by an analysis of the various trends in copyright law and business models that will shape the landscape of scientific information dissemination and use in the coming years. The second section will address the ways in which scientific and other types of content is used in multinational companies, with particular reference to digital information workflows in research driven industries, and the challenges from the copyright perspective. Finally, the third section will examine some of the solutions that corporations can apply to ensure that information sharing practices are smooth, efficient and copyright compliant.

1. Use of Professional Information
and Copyright Compliance
Challenges for Research-Driven Companies
Kim Zwollo, General Manager, RightsDirect
ICIC 2013, Vienna

2. Agenda
1. Who is RightsDirect / CCC?
2. Market research on corporate content
sharing behavior
3. How to become “copyright compliant”
4. Text and Data mining Pilot

3. Who is RightsDirect/CCC?
10/21/2013

4. Copyright Clearance Center: Making Copyright Work
Rights Licenses
Rightsholders
Content Users
$$$
• 35,000 companies
600+ million rights from:
• Publishers
• Employees worldwide
• Authors
• Users in 180 countries
• Creators
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Licensing Solutions
Rights Management
Content Delivery
Copyright Education

5. Content Use at Work
10/21/2013

6. Weekly Content Sharing
81% share with their immediate teams
75% regularly receive content from peers
© Outsell, Inc. All rights reserved.
10/21/2013

7. Sharing Content Weekly ….. and often daily
Immediate team
81%
Colleagues within
57%
Executives
52%
Business Partners
29%
Clients
28%
International Colleagues
© Outsell, Inc. All rights reserved.
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22%

8. Ways People Share Content
Method
%
Email attachments
87%
Link in an email
67%
Cut content from source and insert in email
48%
Photocopy, print-out
37%
Intranet, wiki, shared network
24%
Collaboration software
11%
© Outsell, Inc. All rights reserved.
8

9. Copyright Awareness in the Workplace
56% lack
policy or
awareness
5%
Aware of copyright policy
19%
44%
Unsure policy details
Don't know of policy
32%
© Outsell, Inc. All rights reserved.
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No policy

10. Workers Have Conflicting Views
92%
say it’s important to protect their
organization’s Intellectual Property.
65%
believe that if they get free information
online or in print, they’re free to share it.
© Outsell, Inc. All rights reserved.
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11. Common Copyright Challenges
Employees Don’t Understand Copyright Rules
• See online content as free to share
• Assume subscriptions can be
forwarded
• Unsure if permission is needed
and how to get it
• Copyright varies across countries
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12. How to become:
“copyright compliant”?
10/21/2013

13. Options to
Minimize
Risk
Restrict
content access
13

14. Options to
Minimize
Risk
Negotiate
multiple licenses
14

15. Options to
Minimize
Risk
One license,
comprehensive rights
15

16. Our Solution exists of 3 parts….:
Multinational Copyright License: more than 600 million
rights from 12,000 global publishers. Collaborate with other
licensed companies to exchange published information.
On Copyright Education: Helps employees understand
the basics of copyright and their responsibilities
RightSphere: Rights advisory software tool for
employees to instantly check permissions online

17. Copyright Compliance: 5 recommendations:
• Appoint a copyright expert
• Create (or update…) a copyright policy
• Communicate the policy within the organization
• Educate staff about copyright and content use
• Provide effective licensing solutions

18. Text and Data Mining Pilot
10/21/2013

19. Some practical T&DM challenges….
• How to get access to the “widest body of content”?
• Is it legally allowed to text-mine subscriptions?
• How to get access/rights for unsubscribed content?
• How to get the correct structured XML data?
In summary: how to handle:
– Permissions
– Unsubscribed content and rights
– Structured XML data
From ALL publishers?
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10/21/2013

20. Publisher 1
Company A
TDM pilot: Helping TDM Researchers
Company C
Company B
Publisher 2
Publisher 3
10/
21/
20
201
3
The service is designed to be
used in conjunction with existing
enterprise text mining systems.

21. CCC’s Text and Data Mining Service: Features
• Search and access multiple STM
publishers’ full-text archives via
web interface or RESTful API
• Obtain a standard license
for all content
• Create result sets including
articles from existing
subscriptions and
unsubscribed articles
• Download result sets in
normalized XML format
21
10/21/2013

22. TDM Pilot Roadmap
Initial Pilot
Release
Pilot End
• December
• Decision to
begin publisher
outreach.
• May - Web UI
• August Enhancements
API Release
• October 2013
• Additional user
testing
22
10/21/2013
Commercial Release
• Content Purchase
capability
• Timing 2014 TBD

23. Thank you! …. questions?
Kim Zwollo,
General Manager,
RightsDirect
Tel +31 20 312 0437
info@rightsdirect.com
kzwollo@rightsdirect.com