Petri Kainulainen gave a great presentation at Engineer in Marketing Meetup in Helsinki. It had valuable content for anyone who writes a blog or aspires to write one. We thought we could help people to find Petri´s great presentation by making the story a bit more visual. So we gave Petri´s slides a little makeover. You can find Petris blog at http://www.petrikainulainen.net/. A blog post on the makeover can be found here (in Finnish) http://www.havain.fi/powerpoint-ennen-ja-jalkeen-miten-visuaalinen-esitystapa-muuttaa-tarinasi/

1. TECHNICAL
AUTHORSHIP
IN PRACTICE
My experiences from
growing a technology blog
and writing a book
Petri Kainulainen

15. SO,
there goes
your excuses…

17. SURPRISING
(OR FUNNY)
things that have
happened to me

19. Turns out
it´s my blog

21. Publishers
must be
desperate

23. Don´t have
time for all
of them

25. IT ´S HARD WORK
(and probably overrated)

29. IF YOU DECIDE TO WRITE A
BOOK ANYWWAY
Write an outline
Set a realistic schedule
Get your own reviewers
Don’t be afraid to suggest
changes if it makes the
book better
Start marketing your book
before it is published

30. SO,
that is what…

31. TECHNICAL
AUTHORSHIP
IN PRACTICE
Story and content:
Petri Kainulainen, @petrikainulaine
Slides and visuals:
Timo Sorri, @sorsiusmaximus