Multiculturalism

-Culture refers to the cumulative
deposit of knowledge, experience,
beliefs, values, attitudes, meanings,
hierarchies, religion, notions of time,
roles, spatial relations, concepts of
the universe, and material objects
and possessions acquired by a group
of people in the course of
generations through individual and
group striving.
CULTURE
-Culture is communication, commu-
nication is culture.
-Culture is the systems of knowledge shared by a relatively large group of people.

A social group within a national
culture that has distinctive patterns
of behaviour and beliefs
A subdivision of a national culture
or an enclave within it with a distinct
integrated network of behaviour,
beliefs, and attitudes
SUB CULTURE

The doctrine that several different cultures
(rather than one national culture) can
coexist peacefully and equitably in a
single country.
It is the acceptance or promotion of
multiple ethnic cultures, for practical
reasons and/or for the sake of diversity
and applied to the demographic make-up
of a specific place, usually at the
organizational level.
Multiculturalism
Example- schools, businesses, neighbourhoods, cities or nations.

THEORIES BY-
Horace Kallen
James Banks
Bill Martin

Martin J Beck Matustik
Judith M Green

Business Meeting
Etiquette
Business Negotiation
Dress Etiquette
Titles & Business Gifts

Multiculturalism----+
Decision-making
Bell Atlantic's CEO Ivan
Seidenberg- diverse groups
make better decisions
Lucent's CEO McGinn
"Diversity is a competitive
advantage. Different people
approach similar problems in
different ways"

INNOVATION
creativity springs from
divergence, a great source of
ideas is in the multicultural
world.
Mike Armstrong, the CEO of
AT&T-a diverse workforce
enhances creativity and
understanding of customers.
Goleman- International companies have an increasing need for employees who not
only put any bias aside to appreciate people from diverse cultures and markets but
also turn that appreciation into competitive advantage

HUMAN RESOURCES
Thailand, where there is a shortage of
skilled and unskilled workers because of
rapid industrialization. Without a
multicultural and diverse workforce,
economic growth cannot continue.
Singapore, where about 500,000 non-
Singaporean and culturally diverse people
are doing unskilled work. This contributes
heavily to the economic development of
Singapore.

Advantica Restaurant Group
Applied Materials, Inc.
BellSouth Corp.
Dole Food Company, Inc.
Fannie Mae
Freddie Mac
Hilton Hospitality, Inc.
Hyatt Corporation
J.P. Morgan Chase & Co.
Levi Strauss & Co.
Lucent Technologies
McDonald's Corporation
PepsiCo Inc.
PNM Resources, Inc.
SBC Communications Inc.
S.C. Johnson & Son, Inc.
Sempra Energy
Silicon Graphics, Inc.
Union Bank of California, N.A.
Xerox Corporation
EXAMPLE

MISSION :
The mission of the National Multicultural Institute (NMCI) is to
work with individuals, organizations, and communities to facilitate
personal and systemic change in order to build an inclusive society
that is strengthened and empowered by its diversity.

 T.J. MAXX
• 50% foreign employees (25 countries)
• Asians and Latinos in majority
• On the job coaching from bilingual employees for 2 to 6 weeks
• Organize activities and sponsors lunch
• Company loyalty among these employees is high
 WILTON CONNOR PACKAGING
• Nationally recognized for its progressive employees program
• Out of 650 employees, 75% Hispanics and 10% Asians
• Bilingual supervisors
• Bank accounts with local credit unions

 THE KIP CORPORATION
• 40% of the employees are Hispanics, primarily Mexicans
• Determine their actual skill levels
• All printed information to employees in Spanish and English
 HARRIS TEETER
• Spanish classes are offered to management
• Foreign born employees, a great avenue of recruitment
• Main challenge is employee documentation issues for social
security numbers
 SHERATON CORPORATION
• Approximately 22% are Hispanics
• Bilingual employees as translators and mentors

Mergers and Acquisitions
25% of foreign investment is permitted in Indian
MSME sector
IT companies
• Tata consultancy services
• Wipro
• Infosys (GTP)

ARGONNE – The U.S department of energy’s national
laboratory
• Won diversity and Multiculturalism best practices award
presented by National Association for Business Resources
AMERICAN EXPRESS COMPANY
• 2010 Best company for multicultural women

Personal Space
Personal Appearance

Body Language
Language Barriers

Multiculturalism

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Multiculturalism