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Gemeente ermelo 6 okt harry bijl
- 2. CBW-MITEX is de branche-organisatie voor ondernemers in de wonen, mode- en sportbranche. We behartigen de belangen van ruim 7.000 leden met meer dan 17.000 vestigingen. Wij zijn sterk in lobby, advies én financieel voordeel. Samen werken we aan een winkelklimaat dat inspireert. Waar retail kan opbloeien. Wij zorgen voor het ideale winkelklimaat.
- 3. Wat we willen> Drukke straten, volle winkels, blije klanten en goed verdienen
- 4. De praktijk> Minder traffic, lege panden, minder verdienen, internet
- 9. De super consument> Multitasker, (mobiel) online en goed geïnformeerd
- 10. Wat gebeurde er in de Nederlandse non-food retailmarkt in de afgelopen 3,5 jaar? Bestedingsindex 88, fysiek 79 en online 188 Online groei vooral bij Bricks&Clicks
- 12. Nieuwe Dynamiek > Winkels Online en Cross Channel
- 13. Apps> Beleving, ranking, rating, reviews en vergelijken (1)
- 14. Apps> Klanten willen vinden, bereiken, gemak (2)
- 15. Macht van Klant> Grote effecten transparantie en sociale media
- 16. Nieuwe marketing is mobiel > Today’s place , Foursquare , Whatser
- 17. Hoe ga je klanten bereiken & binden? > Hoe creëer je zuigkracht ?
- 18. Emotie is key> Maak het verschil!
- 19. Beleving creëren > ‘Branden’ is must, maar complex!
- 26. Reach> De digitale ontsluiting
- 27. Succes> Het zit vooral in de Fun en Gun Factor!
Notas do Editor
- If the closest you ’ ve got to gastronomic commuting is pillaging your Ocado app for a wheel of stinking bishop and a bottle of Cote du Rhone Villages on the train home, then we have a little tipple that will most definitely whet your whistle. Instant gratification Supermarket giant Tesco has taken mobile food shopping to another strata with pop up digital stores for your delectation on the train home. But how in the name of Dale Winton does this work? In South Korea, and re-branded as Home Plus, Tesco had the lofty ambition to become the number one supermarket chain, but without the planning permission. Their solution is simple – customers can use smartphones to snap items using QR codes on the way home while perusing their cyber isles, slapped on the walls and windows of subway stations. Delivered to your door This supermarket sweep for the digital age is installed on train platforms and busy commuter areas, with the walls in front of commuters transformed into digital aisles with interactive postes and billboards. Commuters can order ingredients for boeuf bourguignon knowing they will be delivered just after they arrive home by the Home Plus delivery network. So, if you have forgotten that special spice or slice of a carrot cake, don ’ t panic, simply snap it with your smartphone and get straight back to Dan Brown. The results are staggering, with membership to the Home Plus digital service increasing by 76%, while online sales have rocketed by 130%, establishing the supermarket as the number one player in the online market almost instantly. Even more interestingly, the concept has knocked their offline competitors off their perch, with Home Plus climbing to a very close second in the offline market behind the Shinsegae group, despite having far fewer physical stores. The end of the supermarket? With sluggish public interest in QR code technology, it seems Home Plus has found a solution that not only makes the online grocery-ordering experience as easy as pie, but also perpetrates important environmental benefits and cost-saving advantages that could see us all turning our back on the weekly Saturday slog to more than 5,000 Tesco stores across the United Kingdom. http://www.youtube.com/embed/nJVoYsBym88?rel=0