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A is
                                                            for...
                                                            Azzaro

Emma Stone, we salute your exquisite taste. This chic Parisian label is set to shine this
season with its seductive eveningwear. Oscars red carpet, you have been warned.
B is for...
Block Colour



         Block colour is a key trend for 2012, as seen across the
         catwalk, and in the Brian Atwood range.
C is for...
     Chloe
Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a
bohemian spirit. Rejecting the stiff formality of 1950s fashion, Aghion created
soft, body-conscious clothes from fine fabrics and christened the collections "luxury
prêt-à-porter.“
Shop Chloé at Harrods.
D is for...Dapper
Five trends to fast track into a dapper Spring.
City Blues: the shade of the moment and smart too.
Optique Black and White: classic yet striking.
New Safari: blend khaki shades in sharp shapes.
Hot Hues: nice and spicy and will liven up your look.
Neo Biker: swarthy but chic too; think plenty of leather jackets.
E is for...
Eyebrows
Setting     the     catwalks      by
storm, eyebrows are the latest trend
to be embraced. Whether strong
and     stormy       or    diamond
encrusted, there is a brow look for
you.
F is
  for...
  Foulard

Definition: A foulard is a lightweight fabric, either twill or plain-woven, made of silk or
a mix of silk and cotton. Foulards usually have a small printed design of various
colours. Foulard can also refer by metonymy to articles of clothing, such as scarves and
neckties, made from this fabric, and designers like Alexander McQueen feature them
heavily in their collections.
Shop Alexander McQueen at Harrods.
G is for...
 Gatsby
 Glamour
Drop waists, flapper frills, Art Deco lines -
it can only be the 1920s, the decade
fashion is falling for BIG TIME this
season.

You can blame it all on The Great Gatsby,
as the remake starring Leonardo DiCaprio
and Carey Mulligan hits our screens.

See Etro for the fashion master class.
H is for...
                               Hardy Amies

Dressmaker to the Queen for 50 years and a venerable
Savile Row tailor, British designer Sir Hardy Amies was
one of the most influential couturiers of the 20th century.

Now encapsulated in a menswear ready-to-wear line, the
spirit of Amies lives on through razor sharp tailoring paired
with dandyish touches. From fine tweed jackets to
luxuriously cut suits, the quintessential English touch of
this British label makes it a winning choice for the dapper
and the debonair.
I is for...
Iron Lady
   Meryl Streep as
  Maggie Thatcher?

Pussy bows are going
   to be a big hit in
 2012, recreating the
style of the Iron Lady.
J is for...
J Brand
From slouchy, vintage-wash denims for him to coloured
blocked skinnies or retro flares for her, American label J
Brand is renowned for its Americana-cool collection.
Launched in 2005 by co-founders Jeff Rudes and Susie
Crippen, J Brand delivers classic, sophisticated denim that
focus on fit, with styles that stand the test of time, including
the coveted Houlihan.

Shop J Brand at Harrods.
K is for...
Designer Kids
                Kids are set to steal the spotlight courtesy of
                  the most stylish childrenswear to date.

                  With brands like Paul Smith and Burberry
                investing in their designer kids line, there has
                 never been a more fashionable time to be a
                                    child...
L is for...
  Lace
You know a trend is going to be big when you see it on
bags, shoes and even jewellery. As Monica Vinader's
earrings demonstrate, fashion has fallen for lace in all its
intricate finery. Moving onto pastels and whites for
Spring, no other fabric says feminine delicacy quite as well.
M is for... Maxis
They say you can't keep a good trend down, and the maxi - otherwise known as the
most indestructible look of the last three seasons - shows absolutely no signs of
abating.
N is for...Neon



Neon is bold, bright and brazen -
just why we love it. Add zesty
accessories if the full-on look isn't
for you.
O is for...
Charlotte Olympia
                          Whether silk-satin
                     pumps, slinky slingbacks or
                      quirky flats, footwear label
                      Charlotte Olympia is your
                       shortcut to the ultimate in
                     party feet. Launched in 2007
                    by half-Brazilian, half-English
                          designer Charlotte
                             Olympia, the
                       namesake, London-based
                       brand is renowned for its
                       coveted collection of old
                    Hollywood-inspired shoes, all
                    complete with a signature gold
                        spider web on the sole.
P is for...
     Pastels
   On the other side of the
 colour divide sits pastels -
   pretty, painterly and the
  perfect antidote to neons.
 Picture a 1950s diner laden
    with sherbet shades -
pistachio, sky blue and rose -
 and voilà your inspiration.
Q is for...
Quintessentially
British
Wasp waists, prim hair and one hell of a
steely demeanour, the Queen is one of the
country's most powerful fashion icons.
Channel her style in the Jubilee year with
brands such as Antonio Berardi, MaxMara
and Jaeger.
R is for...
   Retro Hair
 Pin curls, coiffured quiffs, beehives - retro hair is back, and
why not, when your up do can make such an important impact
         on your overall look. Hairspray at the ready.
S is for...
          Sports
As the Olympics hit London, expect
 a wave of sports-inspired fashion:
     athletic shapes, streamlined
   structures and the chicest of go
  faster stripes. See Chloé, Herve
      Leger and Michael Kors.
T is for...
  Trainers
The weekend footwear of choice for men, hi-tops haven't
been this big since the days of DJ Jazzy Jeff and The Fresh
Prince.
U is for...
Upscale



Would you like to go large madam? Yes please, is fashion's answer this season when
 it comes to the humble clutch. Stepping out of the shadow (and finally allowing
women everywhere to take their iPhone, Blackberry and wallet out with them) these
                           big beauties are here to stay.
V is for...
                            Very Precious

No one said fine jewellery couldn't come with a big personality. This season, diamonds
adorn everything from flowers to birds and butterflies - see harrods.com newcomer AS29
for proof.
Who doesn't want
                 leg-lengthening
              heels? Suffering for
                   beauty is one
                     thing, but
                    temporarily
              crippling oneself for
                the sake of a few
               inches challenges
               even the most die-
               hard fashion fans.
                Step forward the
                      wedge:
               comfortable, lofty

W is for...   and fashion forward.
                       Amen.


Wedges
X is for...
        X-Ray
 Ever been embarrassed over a
  greying bra strap? Well this
   season, there's no shame in
 showing your smalls. Whether
updating your underwear drawer
 with a shot of neon from Mimi
  Holliday, or opting for some
     serious Valentine's Day
  glamour, it's all about what's
           underneath.

Shop Mimi Holliday at Harrods
Chris Martin, did this have

Y is for...   anything to do with you? Not
              only a song made popular by
              the British band Coldplay but

Yellow        also the colour of the season.
              Pair like Nicole Farhi (above)
              with bright red lips to prevent
              the colour from washing you
                           out.
              Shop Nicole Fahri at Harrods
Z is for...
     Zoe Karssen
   The poster child label for easy-to-wear
rock’n’roll flair, Zoe Karssen’s hand-painted
  black statement prints on white tees ooze
 hipster chic. Launched in 2009, the label’s
 playful and irresistibly understated designs
feature tongue-in-cheek slogans such as live
fast because it won’t last and girls say yes to
  boys who say no. Citing style icons Kate
   Moss, Blondie and Marilyn Monroe as
   muses, the collection delivers a healthy
injection of super-cool “I just threw this on”
              ennui to any outfit.
Thank you

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A - Z of Brands | harrods.com

  • 1.
  • 2. A is for... Azzaro Emma Stone, we salute your exquisite taste. This chic Parisian label is set to shine this season with its seductive eveningwear. Oscars red carpet, you have been warned.
  • 3. B is for... Block Colour Block colour is a key trend for 2012, as seen across the catwalk, and in the Brian Atwood range.
  • 4. C is for... Chloe Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a bohemian spirit. Rejecting the stiff formality of 1950s fashion, Aghion created soft, body-conscious clothes from fine fabrics and christened the collections "luxury prêt-à-porter.“ Shop Chloé at Harrods.
  • 5. D is for...Dapper Five trends to fast track into a dapper Spring. City Blues: the shade of the moment and smart too. Optique Black and White: classic yet striking. New Safari: blend khaki shades in sharp shapes. Hot Hues: nice and spicy and will liven up your look. Neo Biker: swarthy but chic too; think plenty of leather jackets.
  • 6. E is for... Eyebrows Setting the catwalks by storm, eyebrows are the latest trend to be embraced. Whether strong and stormy or diamond encrusted, there is a brow look for you.
  • 7. F is for... Foulard Definition: A foulard is a lightweight fabric, either twill or plain-woven, made of silk or a mix of silk and cotton. Foulards usually have a small printed design of various colours. Foulard can also refer by metonymy to articles of clothing, such as scarves and neckties, made from this fabric, and designers like Alexander McQueen feature them heavily in their collections. Shop Alexander McQueen at Harrods.
  • 8. G is for... Gatsby Glamour Drop waists, flapper frills, Art Deco lines - it can only be the 1920s, the decade fashion is falling for BIG TIME this season. You can blame it all on The Great Gatsby, as the remake starring Leonardo DiCaprio and Carey Mulligan hits our screens. See Etro for the fashion master class.
  • 9. H is for... Hardy Amies Dressmaker to the Queen for 50 years and a venerable Savile Row tailor, British designer Sir Hardy Amies was one of the most influential couturiers of the 20th century. Now encapsulated in a menswear ready-to-wear line, the spirit of Amies lives on through razor sharp tailoring paired with dandyish touches. From fine tweed jackets to luxuriously cut suits, the quintessential English touch of this British label makes it a winning choice for the dapper and the debonair.
  • 10. I is for... Iron Lady Meryl Streep as Maggie Thatcher? Pussy bows are going to be a big hit in 2012, recreating the style of the Iron Lady.
  • 11. J is for... J Brand From slouchy, vintage-wash denims for him to coloured blocked skinnies or retro flares for her, American label J Brand is renowned for its Americana-cool collection. Launched in 2005 by co-founders Jeff Rudes and Susie Crippen, J Brand delivers classic, sophisticated denim that focus on fit, with styles that stand the test of time, including the coveted Houlihan. Shop J Brand at Harrods.
  • 12. K is for... Designer Kids Kids are set to steal the spotlight courtesy of the most stylish childrenswear to date. With brands like Paul Smith and Burberry investing in their designer kids line, there has never been a more fashionable time to be a child...
  • 13. L is for... Lace You know a trend is going to be big when you see it on bags, shoes and even jewellery. As Monica Vinader's earrings demonstrate, fashion has fallen for lace in all its intricate finery. Moving onto pastels and whites for Spring, no other fabric says feminine delicacy quite as well.
  • 14. M is for... Maxis They say you can't keep a good trend down, and the maxi - otherwise known as the most indestructible look of the last three seasons - shows absolutely no signs of abating.
  • 15. N is for...Neon Neon is bold, bright and brazen - just why we love it. Add zesty accessories if the full-on look isn't for you.
  • 16. O is for... Charlotte Olympia Whether silk-satin pumps, slinky slingbacks or quirky flats, footwear label Charlotte Olympia is your shortcut to the ultimate in party feet. Launched in 2007 by half-Brazilian, half-English designer Charlotte Olympia, the namesake, London-based brand is renowned for its coveted collection of old Hollywood-inspired shoes, all complete with a signature gold spider web on the sole.
  • 17. P is for... Pastels On the other side of the colour divide sits pastels - pretty, painterly and the perfect antidote to neons. Picture a 1950s diner laden with sherbet shades - pistachio, sky blue and rose - and voilà your inspiration.
  • 18. Q is for... Quintessentially British Wasp waists, prim hair and one hell of a steely demeanour, the Queen is one of the country's most powerful fashion icons. Channel her style in the Jubilee year with brands such as Antonio Berardi, MaxMara and Jaeger.
  • 19. R is for... Retro Hair Pin curls, coiffured quiffs, beehives - retro hair is back, and why not, when your up do can make such an important impact on your overall look. Hairspray at the ready.
  • 20. S is for... Sports As the Olympics hit London, expect a wave of sports-inspired fashion: athletic shapes, streamlined structures and the chicest of go faster stripes. See Chloé, Herve Leger and Michael Kors.
  • 21. T is for... Trainers The weekend footwear of choice for men, hi-tops haven't been this big since the days of DJ Jazzy Jeff and The Fresh Prince.
  • 22. U is for... Upscale Would you like to go large madam? Yes please, is fashion's answer this season when it comes to the humble clutch. Stepping out of the shadow (and finally allowing women everywhere to take their iPhone, Blackberry and wallet out with them) these big beauties are here to stay.
  • 23. V is for... Very Precious No one said fine jewellery couldn't come with a big personality. This season, diamonds adorn everything from flowers to birds and butterflies - see harrods.com newcomer AS29 for proof.
  • 24. Who doesn't want leg-lengthening heels? Suffering for beauty is one thing, but temporarily crippling oneself for the sake of a few inches challenges even the most die- hard fashion fans. Step forward the wedge: comfortable, lofty W is for... and fashion forward. Amen. Wedges
  • 25. X is for... X-Ray Ever been embarrassed over a greying bra strap? Well this season, there's no shame in showing your smalls. Whether updating your underwear drawer with a shot of neon from Mimi Holliday, or opting for some serious Valentine's Day glamour, it's all about what's underneath. Shop Mimi Holliday at Harrods
  • 26. Chris Martin, did this have Y is for... anything to do with you? Not only a song made popular by the British band Coldplay but Yellow also the colour of the season. Pair like Nicole Farhi (above) with bright red lips to prevent the colour from washing you out. Shop Nicole Fahri at Harrods
  • 27. Z is for... Zoe Karssen The poster child label for easy-to-wear rock’n’roll flair, Zoe Karssen’s hand-painted black statement prints on white tees ooze hipster chic. Launched in 2009, the label’s playful and irresistibly understated designs feature tongue-in-cheek slogans such as live fast because it won’t last and girls say yes to boys who say no. Citing style icons Kate Moss, Blondie and Marilyn Monroe as muses, the collection delivers a healthy injection of super-cool “I just threw this on” ennui to any outfit.