18. Age and Gender The age range of my respondents generally fit with the age range of the general target audience of 16-21, this is good because the music video depicts people of their age making it easier for them to associate themselves with the video. The gender is quite even. However, the fact that there are more girls can be seen as beneficial as the music video was made to not have a clear element of male gaze upon the female character thus to attract more females to watch the video and to refrain from portraying gender unequally.
19. Does this music video remind you of any other music video? The answers to this question imply that this music video is quite unique as people haven’t seen others like this. The one link made by a respondent is that the opening shot of the alarm clock reminded them of the music video for Panic! At The Disco’s song “Nine in the afternoon” this link could imply a relationship as both songs are of similar genre with a similar target audience. The alarm clock can be seen to symbolise the start of a story in which the viewer is invited to follow the character. I watched this video as part of my research into music videos. I may have subliminally used this intro sequence in homage without realising that this is where the idea stemmed from. However, both of these music video’s have a very different overall mood, this can be seen to be portrayed in the colour schemes which is visible in the stills opposite.
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26. How did you use new media technologies in the research and planning , construction and evaluation stages?
