Hagerman ACI Baltimore 2012

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Hammer_Hand

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ACI 2012

A POWERFUL ARSENAL
GREEN BUILDING SCIENCE & RESILIENCE
SAM HAGERMAN
Owner, Hammer and Hand Inc.
President, Passive House Alliance
Portland, OR

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

TRIPLE BOTTOM LINE (TBL)

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

FAILURES OF PROFIT-ONLY
APPROACH IN BUILDING SECTOR
NOT CONSIDERED:
•  OCCUPANTS’ HEALTH AND COMFORT
•  ENVIRONMENTAL IMPACT (EMBODIED &
OPERATIONAL ENERGY, TOXICITY, ETC.)

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

FAILURES OF PROFIT-ONLY
APPROACH IN BUILDING SECTOR
NOT CONSIDERED:
•  PROFIT POTENTIAL OF HIGH QUALITY PRODUCT,
DIFFERENTIATED FROM REST OF MARKET
•  EMPLOYEES’ HAPPINESS.

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

THE MISSED
OPPORTUNITY OF
SMALL-MINDED
THINKING

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

LESS WOOD=MORE INSULATION

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

INSULATION VOIDS SUCK!
5% GAPS=30%-50% REDUCTION IN R-VALUE

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

WINDOWS VS INSULATION
R-50 WALL w/ R-3 (U-0.33) ENERGY STAR WINDOW

R-50 WALL 85% WHOLE WALL
R-15
R-3 (70% REDUCTION)
15%

WINDOWS VS INSULATION
R-100 WALL w/ R-3 (U-0.33) ENERGY STAR WINDOW

R-100 WALL 85% WHOLE WALL
R-17
R-3 ONLY 2% BETTER
THAN R-50
15%

WINDOWS VS INSULATION
R-50 WALL w/ R-8 (U-0.125) PASSIVE HOUSE WINDOW

R-50 WALL 85% WHOLE WALL
R-37(R-8 WINDOWS)
R-8 VS
15% R-15(R-3 WINDOWS)

ACI 2012

IAQ WE CANT RELY ON
FLAWS FOR FRESH AIR.

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

IAQ JUST LEAKY ENOUGH
DOESN’T CUT IT.

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

AIR-BARRIER

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

“THE AMOEBA MOMENT”
THE TRIPLE BOTTOM LINE AT HAMMER & HAND
THE TRIPLE BOTTOM LINE AT HAMMER & HAND
THE TRIPLE BOTTOM LINE AT HAMMER & HAND

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

“THE AMOEBA MOMENT”
THE EMPLOYEE=THE FOUNDATION

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

“THE AMOEBA MOMENT”
•  CORE BUSINESS-PROTECT EMPLOYEES
•  HANDYMAN SERVICES
•  UPCYCLED FURNITURE
•  HOME PERFORMANCE
•  PASSIVE HOUSE

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

FROM OVERLAY TO CORE
POSITIVE FEEDBACK LOOP
PEOPLE
•  INDOOR AIR QUALITY, COMFORT, EMOTIONAL WELL
BEING, EMPLOYEES ENGAGED IN MEANINGFUL WORK

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

FROM OVERLAY TO CORE
POSITIVE FEEDBACK LOOP
PLANET
•  LOW TOXICITY, LOW EMBODIED ENERGY, LOW
OPERATIONAL LOAD, LONG LIFE CYCLE

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

FROM OVERLAY TO CORE
POSITIVE FEEDBACK LOOP
PROFIT
•  MARKET DIFFERENTIATION, VIRAL BUMP FROM VERY
HAPPY CLIENTS, ATTENTION FOR THOUGHT
LEADERSHIP
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

GROWTH IN
“RESILIENT” DOWN ECONOMY

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

TBL IN BUILDING
BUILDING SCIENCE MAKES IT POSSIBLE
INTERDISCIPLINARY APPLIED SCIENCE
•  PHYSICS, CHEMISTRY, BIOLOGY
•  HUMAN ECOLOGY AND ECONOMICS

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

RESILIENCE REQUIRES PERFORMANCE
“CAN’T MEASURE, YOU CAN’T MANAGE”
•  BUILD DURABLE ENVELOPES
•  ACHIEVE THERMAL PERFORMANCE
•  FLAWLESS AIRTIGHTNESS
•  EFFICIENT VENTILATION

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

TRIPLE BOTTOM LINE BUILDINGS
•  ARE RESILIENT
•  GOOD FOR PLANET
•  GOOD FOR PEOPLE
•  BUILDERS MAKE MONEY
•  PEOPLE SAVE MONEY

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

BEYOND PRESCRIPTIVE CODES

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

POTENTIAL NEW CODE FORMAT
•  ANNUAL PERFORMANCE BUDGET
•  (BTU/FT2/YR)
•  ALLOWS MAXIMUM DESIGN FLEXIBILITY TO
ACCOMMODATE LOCAL CONDITIONS

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

COLLABORATION IN BUILDING
COMMUNITY
•  A RISING TIDE LIFTS ALL SHIPS
•  OPEN SHARING OF SCIENCE, TECHNOLOGY, AND
TECHNIQUES

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

SHAKY FOUNDATION
“THE BUILDING SECTOR SPENDS ONE-TENTH AS
MUCH ON R&D AS THE NATIONAL AVERAGE FOR
OTHER INDUSTRIES” -ARCHITECT MAGAZINE OCTOBER 2009

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

ACI 2012

RESILIENT, HIGH PERFORMANCE
BUILDINGS BASED ON SCIENCE
•  THE WHOLE IS GREATER THAN THE SUM OF
ALL PARTS, JUST AS IN 3BL
•  COLLABORATION OF DISCIPLINES WILL HAVE
THE GREATEST IMPACT

1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

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Hagerman ACI Baltimore 2012

1. ACI 2012 A POWERFUL ARSENAL GREEN BUILDING SCIENCE & RESILIENCE SAM HAGERMAN Owner, Hammer and Hand Inc. President, Passive House Alliance Portland, OR 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

2. ACI 2012 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

3. ACI 2012 TRIPLE BOTTOM LINE (TBL) 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

4. ACI 2012 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

5. ACI 2012 FAILURES OF PROFIT-ONLY APPROACH IN BUILDING SECTOR NOT CONSIDERED: •  OCCUPANTS’ HEALTH AND COMFORT •  ENVIRONMENTAL IMPACT (EMBODIED & OPERATIONAL ENERGY, TOXICITY, ETC.) 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

6. ACI 2012 FAILURES OF PROFIT-ONLY APPROACH IN BUILDING SECTOR NOT CONSIDERED: •  PROFIT POTENTIAL OF HIGH QUALITY PRODUCT, DIFFERENTIATED FROM REST OF MARKET •  EMPLOYEES’ HAPPINESS. 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

7. ACI 2012 THE MISSED OPPORTUNITY OF SMALL-MINDED THINKING 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

8. ACI 2012 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

9. ACI 2012 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

10. ACI 2012 LESS WOOD=MORE INSULATION 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

11. ACI 2012 INSULATION VOIDS SUCK! 5% GAPS=30%-50% REDUCTION IN R-VALUE 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

12. WINDOWS VS INSULATION R-50 WALL w/ R-3 (U-0.33) ENERGY STAR WINDOW R-50 WALL 85% WHOLE WALL R-15 R-3 (70% REDUCTION) 15%

13. WINDOWS VS INSULATION R-100 WALL w/ R-3 (U-0.33) ENERGY STAR WINDOW R-100 WALL 85% WHOLE WALL R-17 R-3 ONLY 2% BETTER THAN R-50 15%

14. WINDOWS VS INSULATION R-50 WALL w/ R-8 (U-0.125) PASSIVE HOUSE WINDOW R-50 WALL 85% WHOLE WALL R-37(R-8 WINDOWS) R-8 VS 15% R-15(R-3 WINDOWS)

15. ACI 2012 IAQ WE CANT RELY ON FLAWS FOR FRESH AIR. 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

16. ACI 2012 IAQ JUST LEAKY ENOUGH DOESN’T CUT IT. 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

17. ACI 2012 AIR-BARRIER 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

18. ACI 2012 “THE AMOEBA MOMENT” THE TRIPLE BOTTOM LINE AT HAMMER & HAND THE TRIPLE BOTTOM LINE AT HAMMER & HAND THE TRIPLE BOTTOM LINE AT HAMMER & HAND 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

19. ACI 2012 “THE AMOEBA MOMENT” THE EMPLOYEE=THE FOUNDATION 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

20. ACI 2012 “THE AMOEBA MOMENT” •  CORE BUSINESS-PROTECT EMPLOYEES •  HANDYMAN SERVICES •  UPCYCLED FURNITURE •  HOME PERFORMANCE •  PASSIVE HOUSE 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

21. ACI 2012 FROM OVERLAY TO CORE POSITIVE FEEDBACK LOOP PEOPLE •  INDOOR AIR QUALITY, COMFORT, EMOTIONAL WELL BEING, EMPLOYEES ENGAGED IN MEANINGFUL WORK 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

22. ACI 2012 FROM OVERLAY TO CORE POSITIVE FEEDBACK LOOP PLANET •  LOW TOXICITY, LOW EMBODIED ENERGY, LOW OPERATIONAL LOAD, LONG LIFE CYCLE 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

23. ACI 2012 FROM OVERLAY TO CORE POSITIVE FEEDBACK LOOP PROFIT •  MARKET DIFFERENTIATION, VIRAL BUMP FROM VERY HAPPY CLIENTS, ATTENTION FOR THOUGHT LEADERSHIP 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

24. ACI 2012 GROWTH IN “RESILIENT” DOWN ECONOMY 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

25. ACI 2012 TBL IN BUILDING BUILDING SCIENCE MAKES IT POSSIBLE INTERDISCIPLINARY APPLIED SCIENCE •  PHYSICS, CHEMISTRY, BIOLOGY •  HUMAN ECOLOGY AND ECONOMICS 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

26. ACI 2012 RESILIENCE REQUIRES PERFORMANCE “CAN’T MEASURE, YOU CAN’T MANAGE” •  BUILD DURABLE ENVELOPES •  ACHIEVE THERMAL PERFORMANCE •  FLAWLESS AIRTIGHTNESS •  EFFICIENT VENTILATION 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

27. ACI 2012 TRIPLE BOTTOM LINE BUILDINGS •  ARE RESILIENT •  GOOD FOR PLANET •  GOOD FOR PEOPLE •  BUILDERS MAKE MONEY •  PEOPLE SAVE MONEY 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

28. ACI 2012 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

29. ACI 2012 BEYOND PRESCRIPTIVE CODES 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

30. ACI 2012 BEYOND PRESCRIPTIVE CODES 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

31. ACI 2012 POTENTIAL NEW CODE FORMAT •  ANNUAL PERFORMANCE BUDGET •  (BTU/FT2/YR) •  ALLOWS MAXIMUM DESIGN FLEXIBILITY TO ACCOMMODATE LOCAL CONDITIONS 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

32. ACI 2012 COLLABORATION IN BUILDING COMMUNITY •  A RISING TIDE LIFTS ALL SHIPS •  OPEN SHARING OF SCIENCE, TECHNOLOGY, AND TECHNIQUES 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

33. ACI 2012 SHAKY FOUNDATION “THE BUILDING SECTOR SPENDS ONE-TENTH AS MUCH ON R&D AS THE NATIONAL AVERAGE FOR OTHER INDUSTRIES” -ARCHITECT MAGAZINE OCTOBER 2009 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

34. ACI 2012 RESILIENT, HIGH PERFORMANCE BUILDINGS BASED ON SCIENCE •  THE WHOLE IS GREATER THAN THE SUM OF ALL PARTS, JUST AS IN 3BL •  COLLABORATION OF DISCIPLINES WILL HAVE THE GREATEST IMPACT 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

35. ACI 2012 1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

Hagerman ACI Baltimore 2012

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Hagerman ACI Baltimore 2012