Presentation om webbdesign från Hallvarsson & Halvarssons lunchseminarium om företagskommunikation 2012. 9 november 2011.

1. Design

2. Designtrender 2012
Single page Parallex Mobile Responsive
websites scrolling design design
Impressive Textures of Design below
typography depth the fold

3. 8
Single Page Websites with Sliders
Single-page websites are becoming more popular among web designers, both for their own projects and
for client sites. There are a lot of cases out there in which a single-page site makes a lot of sense: if there
isn’t a ton of content; if the content is all closely related; or in cases where a particular stylistic element
works best on a single page.
In any case, single-page sites are cropping up all over the place. But figure out when to use a one-page
design and the best way to go about creating one is still a challenge for many. While a lot of general web
design best practices apply to single-page sites just as they apply to more complex sites, there are some
special considerations.

4. Single Page Websites with Sliders

5. Single Page Websites with Sliders

6. Single Page Websites with Sliders

7. Single Page Websites with Sliders

8. 7
Parallax Scrolling
Parallax scrolling is a special scrolling pseudo-3D technique in computer graphics, where background or
foreground moving image create an illusion of depth adding to the immersion. Although its forte was Gaming
arena but now its growing by leaps and bounds in Web Designing as well.

9. Parallax Scrolling

10. Parallax Scrolling

11. 6
Mobile Design
Touch is a new paradigm for design. The rapid adoption of touch technology affects design in two
essential ways. First and most obviously it changes the way people physically interact with a website. The
designer must not only account for direct differences, like their being no hover effects or even a mouse
pointer, but also more subtle effects like directionality of flow, where with touch, a horizontal rather than
vertical scroll may be desired. Similarly the pinch to zoom gesture means that zoom out and pan is now
an acceptable way of navigating across a site. Touch is more intuitive than keyboard and mouse and
consequently this creates the second effect on design as it changes who is going to use the site. Touch
opens up virtual interactivity to new demographics

12. Mobile Design

13. 5
Responsive design
Now we can make things more flexible. Images can be automatically adjusted, and we have workarounds
so that layouts never break (although they may become squished and illegible in the process). While it’s
not a complete fix, the solution gives us far more options. It’s perfect for devices that switch from
portrait orientation to landscape in an instant or for when users switch from a large computer screen to
an iPad, iPhone.

14. Responsive design

15. Responsive design

16. Responsive design

17. 4
Impressive Typography
It is always amazing to see how different typefaces influence the overall design and its feel. For that
reason, typography is considered as the backbone of any design. For any web designer, typography is the
most fundamental component of designing a website that they always pay attention to.
Typography not only used to provide information rather it can improve the user experience as well by
improving the web design. Many designers struggle with good and effective typography.

18. Impressive Typography

19. Impressive Typography

20. Impressive Typography

21. 3
Big Images & Photo Backgrounds
Large backgrounds make a very impressive visual impact on websites. A web designer has the possibility
to play with different design variables that are usually used by photographers, such as depth of field or
focus. The background does not have to be just photos, but also any other large illustration or even video.

22. Big Images & Photo Backgrounds

23. Big Images & Photo Backgrounds

24. Big Images & Photo Backgrounds

25. 2
Textures
Using texture is a good way to add depth, detail, and a layer of interest to a web design. Whether it’s in
big doses or just a few subtle patches here and there, texture can help give personality to your website.

26. Textures

27. 1
Design Below the Fold / (People Expect to Scroll)
Think of a newspaper’s front page above the fold. What is the dominant content? On many newspapers it
is simply an exciting image or headline to lure readers in. All of the substantial content is embedded
within the rest of the paper, but if a reader is compelled by the headline they will gladly search it out.
Use this to your advantage. Attract your visitors above the fold, but don’t hesitate to put the good stuff
below. It simply has to be something compelling; something that will make a winning case for the rest of
the site

28. Design Below the Fold

29. Digital kommunikation
Hur man skapar den bästa företagswebbplatsen och kommunicerar i sociala medier