Lacking the technology to directly leverage Hadoop, some companies are foregoing its full benefits opting to treat Hadoop as just another data source for their legacy BI tools. But storage is only one benefit of Hadoop and ignores its linear scalability and data flexibility across all data types. Using Hadoop natively for both storage and computation in an analytic capacity has already led to dramatic increases in business benefits. Hadoop analytics has already identified over $2B in potential fraud at one of the world’s largest credit card companies. Sears has already reduced reporting times over traditional BI from 12 weeks to 3 days. A major internet security company increased customer conversion by 60% and revenue by $20 million. Meaningful returns are spread across Fortune 100 enterprises and fast growing startups with the common thread being self-service big data analytics leveraging Hadoop’s native capabilities. In this talk, we’ll highlight the core value proposition of building analytics natively on Hadoop, share real-world use cases that resulted in dramatic ROI, and reveal the next major step in visual big data analytics.

1. ROI
Big Data Analytics

2. How it all started...

3. What will we talk about...
Framework ROITCO

4. Why do you need this...
Big Picture Push your careerSell to your boss

5. Framework...
TCO ROI$$$- =
Hardware
Software
Operations
People
Integration
Identify Fraud
Increase Sales
Improve Marketing
Data Product
Improve Product
Lower IT expenses
$$$
Time
Flexibility

6. Hardware...
Fit to Data Size Head Room IO / CPU Hardware Eval
Queen / Worker
Servers
Head Node Rails, etc. Racks
Network Cable, etc. Weight

7. Software...
OS (Linux) Hadoop Hadoop Eval Monitoring

8. Disaster Recovery

9. People...
Budget
Owner
Project
Manager
Hardware Guy Network Guy
Data Owner Unix & Hadoop
Admin
Security Guy Operations/Monitoring
Guy
Analyst Subject Matter
Expert
Software
Developers
QA Engineers

10. Salaries...
Job Title Bay Area New York
IT Project Manager 140,000.00 $126,000.00
System Administrator 117,000.00 $105,000.00
Network Administrator 119,000.00 $107,000.00
Database Administrator 125,000.00 $119,000.00
IT Security Manager 116,000.00 $104,000.00
Business Intelligence Analyst 137,000.00 $133,000.00
Data Scientist 138,000.00 $133,000.00
Java Developer 136,000.00 $133,000.00
QA Engineer 120,000.00 $114,000.00
1,148,000.00 $1,074,000.00

11. Training
Train IT
Train Business Advocate

12. Logistics...
Hardware Travel
People Travel
Data Travel

13. Operations
Maintenance
Downtime
Changeability
Cooling PowerAdministration

14. Timeline...
Project Planning
(Assessment)
1.5 Months
Build
12 Months +
Hardware
Acquisition &
Deployment
2 Months +
Data Acquisition
1 Month
Act on Insights
???
Analytics
3 Months
Buy
3 Months

15. Hadoop vs. MPP
Data WarehouseETL Business Intelligence
HadoopRaw Load Schema on Read

16. Build vs. Buy
Define Decision
Criteria
ValidateQualify Solutions Purchase
or
Develop

17. Build
Define
Define Develop Test Deploy Analyze
Hire
Team
Train
Team on
Tech
Analyze

18. Datameer
Unix System JVM Hadoop Distro Metadata DB Monitoring
Data Loading Data Analytics Data
Vis
Scheduling
Management UI Security Integration
Data Parsing
Dependency
Management
Data Sinking
Monitoring
API

19. Measure ROI
Business
Benefit
Software
Savings
Hardware
Savings
Productivity
Project 1
Project 2
Project 3

20. Waterfall ROI
Update
Model
Estimate
ROI
Measure
ROI
per month / quarter

21. Sell it Internally
Identify
Sponsor
Talk in
Business
Terms
Build
Business
Case
Metrics Show, Not TalkTell a Story

22. ROI Model
http://info.datameer.com/ROI.html

23. 3 Takeaways
Professional
Big Data Project
need ROI
Saving IT
smallest ROI
HR biggest Spend

24. TCO / ROI

25. Get Datameer Certified
@datameer
http://info.datameer.com/GetCertified.html