This document summarizes the results of a 2015 survey on the state of web analytics in Turkey. Some key findings include:
- Google Analytics is the most commonly used tool, though larger companies tend to use paid solutions.
- Companies see the purpose of web analytics ranging from reporting to business optimization, with retailers and agencies being more advanced.
- Most companies have separate web analytics and customer intelligence teams, though some have merged them.
- Common goals of web analytics include increasing conversion rates and improving campaign design.
4. 4!
Survey Goals!
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§ Create a clear overview of
Web Analytics in Turkey!
§ Explore future trends!
§ Compare the evolution of the
market year-on-year!
Survey Methodology!
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§ Business Platforms!
§ Online Advertising!
§ Direct Approach!
§ N = 83!
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