Glenn Halpern's Starkart Sales Presentation

1. M A K I N G Y O U T H E S TA R
O F T H E N E I G H B O R H O O D TM
A D VA N TA G E
MARKETING
G R O U P, I N C .
E X C L U S I V E L O C A L A D V E RT I S I N G A G E N T Independent Sales Organization
OF NEWS AMERICA MARKETING Authorized StarKart Agent
THE MOST SEEN IS THE MOST USED

2. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
News Corporation
NEWS AMERICA
MARKETING
smart source in-store media
SHELFTALK SMARTSOURCE CARTS FLOORTALK
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

3. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
E X C L U S I V E L O C A L A D V E RT I S I N G A G E N T
OF NEWS AMERICA MARKETING
A D VA N TA G E
MARKETING
G R O U P, I N C .
Independent Sales Organization
Authorized StarKart Agent
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

4. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
This is a hand full of people
you’ll be associated with.
®
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

5. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
I’m sure you’ll agree,
The business or professional that is the
BEST KNOWN
is the
MOST USED!
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

6. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
With
★ You don’t need to turn it on, you can’t shut it off
★ You don’t need to go to the mailbox to get it
★ You can’t throw it away
★ You don’t need to find it in a rack
★ You don’t have to turn pages to get to it
★ It’s always on the front page
★ 24 hours a day, 7 days a week
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

7. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
The number 1
question in business is:
How do I become the
#1 BUSINESS
in my area?
OR
How do I stay there?
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

8. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
We believe:
Why re-invent the wheel?
What makes
NATIONAL BRANDS
the best known?
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

9. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
They developed
NAME BRANDING
Using
TOMA
Top Of Mind Awareness
And what’s the best way
they found to do that?
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

10. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
CART FRONT ADS
Proven effective for over 30 years!
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

11. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
The Rules of Advertising
TARGETING
+
EXPOSURE
+
REPETITION
=
RESULTS
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

12. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
If we asked one hundred
random people if they knew
Kellogg’s, Campbell’s Soup or Coca-Cola
How many would say yes?
ALL OF THEM!
But If we asked the same
hundred if they knew you
HOW MANY WOULD SA YES?
Y
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

13. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
In essence
we’re making you a big
fish in a little pond.
Because at least
85% of your business
lives or works within
6 miles of your location.
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

14. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
Two most important reasons
people advertise with us
#1 It’s a fact that SHE controls 85% of the buying power
and does 90% of the supermarket shopping!!
#2 EXPOSURE Supermarkets spend over $20,000
per week per location to get people in their store.
We give you the opportunity
to piggy back a major company’s
advertising budget.
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

15. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
REPETITION
Consumers must
SEE YOUR AD
REPEATEDLY
for 2 Primary Reasons…
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

16. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
1
MEMORIES ARE MIGHTY SHORT
Walter Dill Scott – Former President of Northwestern University
Proved that IF YOUR AD WAS SEEN BY 1,000 PEOPLE…
1 day later 25%
WOULD
2 days later 50% HAVE
4 days later 85% FORGOTTEN
7 days later 97%
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

17. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
2
You
NEVER KNOW WHEN
They’ll
NEED YOUR PRODUCT
OR SERVICE
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

18. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
THE SOLUTION
Get your name and face seen
Over and Over and Over
Experts
say 21
times and
you are
PERMANENTLY REMEMBERED
We call this “IN YOUR FACE ADVERTISING”
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

19. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
Based on
BOTTOM LINE MINIMUMS
15,000 shoppers per week
x 1.75 visits per week
=26,250 times per week
x 4 week cycle
105,000 IMPRESSIONS PER CYCLE
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

20. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
ACTUAL NUMBERS
25,000 shoppers per week
x 3-4 visits per week
= 75 to 100,000 times per week
x 4 week cycle
375-400,000 IMPRESSIONS PER CYCLE
Like the experts say, 21 times and
you are permanently remembered.
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

21. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
It’s like having
20-120 MINI BILLBOARDS *
all around the supermarket
1 Board – 1 Ad
YOU – 24/7
*Actual store count may vary.
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

22. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
IT’S ABOUT TRUST
PEOPLE TRUST SUPERMARKETS!
You become part of their family.
It’s like an implied endorsement.
If the supermarket says
YOU’RE OK
People will trust YOU!
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

23. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
GUARANTEES
Your message will be seen by
MORE PEOPLE for LESS MONEY per person
than anything else you can do!
LESS THAN $1.00 PER 1,000 IMPRESSIONS
If you went to Office Depot, Office Max or
Staples you couldn’t buy a ream of paper for
less than $2, let alone printing and distribution.
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

24. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
According to:
National Census Data, Audits & Surveys:
A MINIMUM EFFECTIVE % OF
AT LEAST NO MORE THAN
15% 45%
15% PER STORE
Will result in a sales lift over a period of time of
7-14%
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

25. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
Doesn’t the thought
of having a BUNCH OF SIGNS
in front of a BUNCH OF PEOPLE
MAKE GOOD
SENSE TO YOU?
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

26. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
THAT’S EXACTLY
WHAT WE DO
We’re creating Top
Of Mind Awareness
in people’ memories.
s
So when they
need you, they’ll
think of you!
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

27. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
RATE CARD
# OF STORES LOCATIONS/ 6 CYCLES 14 CYCLES
15% OF SPACES 24 WEEKS 56 WEEKS
1 $1,995 $3,990
2 $3,750 $7,500
3 $5,500 $11,000
$255 Production Charge
Payments 50% Down PLUS Production
Card
Balance in Two Debits - First in 30 days • Second in 60 days Card
®
NO SALES TAX • NO INTEREST OR DEBIT CARD
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent

28. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M
SUPERSTAR OF YOUR NEIGHBORHOOD
Limited Space Available
1 STORE $1,995 + $255 = $2,250
2 STORES $1995 + $255 + $510 = $2,760
Payments 50% Down PLUS Production Card
Balance in Two Debits - First in 30 days • Second in 60 days
Card
NO SALES TAX • NO INTEREST ®
OR DEBIT CARD
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A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED
Authorized StarKart Agent