1. The National Action Days of
the Great American Cleanup ™
April 27-28, 2012

2. Welcome!
 Meeting Goals:
◦ Learn more about your projects
◦ Meet your respective Site Leader or Volunteer Team Leader
◦ Get ready for a successful project
◦ Learn how you can share the event with others

3. The Great American Cleanup™ National
Action Days
 Established by Keep America Beautiful, Inc.
 Marks the start of the Great American Cleanup Season, the
Nation’s largest community improvement program
 Mobilizes millions of volunteers
 Over 15,000 communities nationwide

4. Hampton Roads Nationally Recognized
 One of 10 national locations
 Selected by Keep America Beautiful
 Only site in Virginia
 Chosen because of
◦ Partnership between askHRgreen.org
and Keep Virginia Beautiful
◦ Successful previous cleanups
◦ Ability to bring volunteers together
◦ Regional cooperation among 16 cities
and counties of Hampton Roads
◦ Collaboration with the military
◦ Strong corporate support of
community cleanup and green up
projects

5. Organizing Partners
Keep America Beautiful Hampton Roads Planning
Engages individuals to take greater
District Commission
responsibility for improving their Provides assistance on local and
community environments. regional issues pertaining to
economics, physical and environmental
askHRgreen.org planning, emergency management and
transportation.
Comprehensive regional public
awareness campaign of HRPDC which Represents more than 1.6 million
encourages environmental stewardship people who live in the 16 cities and
among all residents in Hampton Roads. counties that comprise Hampton Roads.
Keep Virginia Beautiful
Engages and unites Virginians to
improve our natural and scenic
environment.

6. All of Hampton Roads is Participating

7. April 27-28 Action Day Events
 Everyone in Hampton Roads is
encouraged to join a transformational
community improvement project
◦ 25-50 volunteers per project
◦ Half day of work
 “Green Starts Here” Celebration,
Friday, April 27th, 4:30 to 7:00pm
◦ Hosted by askHRgreen.org and
Keep Virginia Beautiful
◦ Project leaders, corporate/military
captains, honorary board members,
sponsors and corporate partners invited
◦ Location: Virginia Zoo, 3500 Granby
Street, Norfolk

8. Transformational Projects
 Re-landscape public school grounds
 Public park cleanup and beautification
 Remove a dilapidated foot bridge in
Norfolk in preparation for refurbishment
 Remove litter and debris from the Great
Dismal Swamp
 Help divert household hazardous waste at
a collection event
 Hiking trail and wetland cleanup
 And many more projects to be determined

9. Cleanup Goals
 Hold a transformational project in
each Hampton Roads municipality
 Recruit at least 1,000 volunteers
 Raise at least $100,000 for future
transformation projects
 Heighten awareness through
media coverage
 Engage more people in local
stewardship through
askHRgreen.org

10. Thank You for Joining In!
 AND YOUR
◦ Co-workers and
employees
◦ Family, friends and
neighbors
◦ Military commands,
ships, squadrons,
families and retirees
◦ Everyone to join the 2012
Great American Cleanup™
 You have an
opportunity to make a
difference in the
quality of life in
Hampton Roads

11. Why Does this Matter?
 Litter, graffiti, unkempt streets and parks
◦ Symptoms of uncaring behavior
◦ “Wake-up call” for citizens concerned about Hampton Roads
quality of life
 Your group can make a visible difference
 askHRgreen.org and Keep Virginia Beautiful need your help!

12. How Many Volunteers Needed?
 Minimum per project: 25 volunteers
 What if you cannot recruit 25?
◦ Combining Volunteer Teams
◦ Individual Volunteers
 Age and Skill Requirements

13. Southside Projects (Norfolk, Virginia Beach,
Chesapeake, Portsmouth, and Suffolk)
 Chesapeake: Litter Cleanup,
Beautification
 Norfolk: Litter Cleanup, Park
Painting & Spruce up, Shelter
Yard Spruce Up, Zoo Bear toy set
up, Green Starts Here Event
 Portsmouth: Road Litter
Cleanups, HHW Collection
 Suffolk: Dismal Swamp/River
Cleanup
 Virginia Beach: Park and Railroad
Cleanup, Shelter Yard Spruce Up

14. Peninsula Projects (Hampton, James City County,
Newport News, Poquoson, Williamsburg, York)
 Hampton: Litter Cleanup,
Beautification, Landscaping
 James City County: Litter
Cleanup, Beautification
 Newport News: HHW/Electronics
Collection, Landscaping, Park
Maintenance, Litter Cleanup
 Poquoson: Blueways & Byways
Clean up, Park Spruce up, Adopt
A Spot cleanups
 Williamsburg: Prescription Drug
take back, Storm drain medallion
installation

15. Role of the Site Leader (Manager)
 Set goals for the day; Prepare
work plan and schedule
 Meet with Volunteer Team Leader
on site; Take “before” pictures!
 Secure necessary supplies,
equipment and materials
 Provide check in area for
volunteers
 Provide welcome, instructions and
safety briefing to volunteers
 Supervise the work
 Secure equipment, materials and
site
 Take “after” photos
 Thank all volunteers and support
staff

16. Role of the Volunteer Team Leader
 Meet with Project Site Leader at the Site prior to the event
 Recruit volunteers
 Communicate project details to all volunteers
 Thank them for volunteering
 Take photos
 Assist Project Site Leader as needed

17. Green Starts Here Celebration
You and a guest are invited to
the
“Green Starts Here” Celebration
In honor of the Great American
CleanupTM National Action
Days in Hampton Roads!
Friday, April 27th
4:30 – 7:00 pm
The Virginia Zoo Special Event
Pavilion
3500 Granby Street
Norfolk, Virginia 23504
Presentation at 5:30 pm
Please rsvp by April 18th

18. Honorary Board
 Virginia Representatives ◦ Linda Johnson, Mayor, Suffolk
◦ Maureen McDonnell, First Lady ,Virginia ◦ Dallas Jones, Chairman, Southampton County
◦ Doug Domenech, Secretary of Natural Board of Supervisors
Resources, Virginia ◦ Alan Krasnoff, Mayor, Chesapeake
◦ Alisa L. Bailey, President & CEO, Virginia ◦ McKinley Price, Mayor, Newport News
Tourism Corporation
◦ Christian Rilee, Chairman, Gloucester Board of
 Military Representatives Supervisors
◦ Korvin Auch, Colonel, Air Force and Army ◦ Carita Richardson, Mayor, Windsor
◦ Captain Sommers, Coast Guard ◦ William Sessoms Jr., Mayor, Virginia Beach
◦ John Seward, Chairman, Surry County Board of
 Regional Representatives Supervisors
◦ James Councill III, Mayor, Franklin ◦ Molly Ward, Mayor, Hampton
◦ Paul Fraim, Mayor, Norfolk ◦ Thomas Wright III, Chairman, Isle of Wight
◦ W. Hunt Jr., Mayor, Poquoson Board of Supervisors
◦ Mary Jones, Chair, James City County Board of ◦ Kenneth Wright, Mayor, Portsmouth
Supervisors  National Representatives
◦ David Hare, Mayor, Smithfield
◦ Matt Mckenna, President/CEO, Keep America
◦ Clyde Haulman, Mayor, Williamsburg Beautiful
◦ George Hrichak, Chairman, York County Board
of Supervisors
18

19. National Partners

20. Regional Partners & Sponsors

21. Become a Sponsor
in the National Kick-off of the Great American Clean-up
 Our corporate sponsors have the ability to leverage this
exciting program by:
◦ Dynamic relationship marketing/brand-building
◦ Significant local, regional and state media recognition
◦ Increasing awareness & public recognition of KVB, askHRgreen.org
and our sponsors
◦ Engaging employees in meaningful environmental and community
improvement projects that align with your company’s community
outreach goals
◦ Improving the economic climate and the quality-of-life in
communities in Hampton Roads and throughout Virginia

22. Become a Partner
 Corporate Partner Opportunities, continued
◦ Positioning KVB and our sponsors as state and regional “change
agents”
◦ Supporting the longer term effort to fund critical community
projects in Hampton Roads that address greening of gateways,
parks, beaches, shorelines and open spaces; teaching
environmental stewardship through volunteer action in litter
prevention and waste reduction
There are three different levels of involvement
available ranging from $10,000 to $1,000

23. We Thank You!
 Every volunteer and sponsor makes a difference
 Your actions influence others
 Together we can get it done
 Because of you, Hampton Roads will be a better
place to live