Rafael Brugnini - VP & General Manager, HP Software EMEA & APJ - talks at the HP EMEA Software Performance tour 2014 about apps, big data and security. Enabling the New Style of Business with HP.

1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1
Rafael Brugnini,
VP and GM HP Software EMEA and APJ
Baveno, Italy
June 17th
HP Software
Performance Tour 2014

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
EnablingthenewofStyle
ofBusiness
Apps,BigDataandSecurity20/20

3. 3
“Can you help us?”
Cool, helpful apps on bike
New functionality, fast
Detailed customer and bike
behaviour analysis
Predictive maintenance
Crowd sourcing to improve bike

4. Competitive
advantage
thru
applications
and big data
insights.

5. Applicationsin 2020

6. Everyonewillexpectmoreapps,
deliveredmore
quickly…
yourcustomers,
yourpartners,
yourusers,
yourboss…
Steady Stream of Improvement
Thanks to consumerization, users now expect continuous
improvements to apps rather than the traditional annual mega-updates
2010 4 releases per year
2015 36 releases per year
2020 120 releases per year

7. Dev Ops
Be more agile:
deliver faster
Change is evil
How do we
get to 30X if
dev and ops
have a wall
between
them?

8. A single-model Dev-Ops system
This approach allows IT Ops to better manage application performance,
compliance, security, change and backup and recovery
Thinkcontinuousdelivery.
Development Testing Release

9. kitchen
appliances
wearable
monitors
medical
robots
cars
TVs
automated
factories
exercise
machines
parking
control
shopping
trolley
security
devices
cooking road-side
sensors
smart
power
BIKES
poaching
sensors
house
control
shopping
displays
smart
phones
wearable
devices
SENSORS
SMART
DEVICES
TABLETS
SMART
PHONES
The Internet of Things
Everyday devices are infused with
intelligence that is updated in real time. Embedded,
connected
computer
powerwillbe
everywhere

10. …constantlyconnected.
Mobile traffic increases 33X
A 33 times increase in mobile data traffic
between 2010 and 2020.
2010
3.8 exabytes
2020
127 exabytes

11. There will be 6
billion mobile
phones but 30
billion connected
smart devices
taking 42% of
the mobile
bandwidth.
Machine generated data is estimated to reach 42% of
mobile traffic by 2020
2020
42%
2013
33%
2005
11%

12. Youwill
partner
withyour
business
userstofind
theright
serviceatthe
righttime
Managing mosaics of services
The year IT execs expect to manage business processes confidently
across services spanning data centers and public and private clouds
2012 2013 2014 2015 2016 2017 2018 2019 2020
100%
80%
60%
40%
20%
0%
confidence

13. …butthen
shieldthem
fromthe
complexityof
managingit
all.
Data center / booking engine
Airline
Car
rental
Hotel
Travel site
Consumer
Changes
Performance
Backup and recovery
Security
Compliance

14. Big Data in 2020

15. You’llhavemuchmoreinformation
abouteverything,but…
Ninety percent of the data
in the world was created in
the last two years.
2.2 million terabytes of new
data is created every day.
Growth in the Big Data market
05 06 07 08 09 10 11 12 2010 2015
$3.2
Billion
$16.9
Billion
2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m
2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m
2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m
2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m
2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m

16. …thevaluewillcomefromthe
informationthat’shardesttomanage.
90% human
interaction data
10% structured data

17. Toolsfor
subject
matter
expertsto
createtheir
own
analyses
Project TITAN
A joint HP Labs / HP Software project with the goal of “analytics for the people”.
Now in full development by HP Software

18. Bigdatawillimprovethegearingof
informationworkers
These are the other
people in your
organization talking
about this subject.
These people
concluded the
following: do A then
B then C.
Shall I summarize
your conversation
for others?
Here are industry
best practices for
this area.

19. HPSoftwareiseatingitsowndogfood
✔
SEARCH
HP Operations Analytics
HP Digital Marketing Hub
HP ArcSight + Autonomy
HP Service Anywhere

20. Securityand Privacy
in 2020

21. BigData:Helpful (53%)....
orOrwelliannightmare(39%)

22. 2.3b
devices
3.4b
devices
6.58b
devices
48%of mobile applications
are currently susceptible
to unauthorized access
77%
of mobile
applications
are currently
susceptible
to information
leakage
2012 2015 2020
Security will be a challenge too
6.5 billion BYOD mobile devices
30 billion connected smart devices
CISCO Internet Business Solutions Group, Internet of Things, July 2011
HP 2012 Cyberisk Report

23. More and
more
people will
go to work
every day
to hack
your data

24. Summary

25. Engaging apps
that help humans
Big data to
create insights
to help humans
Security and
privacy
Services that
help deliver a
helpful and
engaging
experience

26. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26