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Shazlina Sahlan
Shazlina Sahlan

International AIDS Conference Sharing by Steven Lim, HPB

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XVIII International AIDS Conference July | 18-23 | 2010 | Vienna, Austria
Some learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of social media use in HIV/AIDS ,[object Object],[object Object],[object Object]
What is social media? Social media Traditional / old media Two-way street One-way street Conversation Monologue Instant Slower Viral Restricted Low-barrier of entry High-barrier of entry
What is social media? ,[object Object]
“ We don’t have a choice on whether we do social media, the question is how well we do it”
(RED) ,[object Object],[object Object],[object Object]
 
(RED)
(RED) ,[object Object],[object Object]
 
UNAIDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Love Life ,[object Object],[object Object]
 
 
Why bother? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],Key media aperture
 
[object Object],Source: IDA Annual Survey on Infocomm Usage in Household for 2008 76%
 
[object Object],Source: IDA POI 131%
[object Object],29% Source: IDA Annual Survey on Infocomm Usage in Household for 2008
Facebook in Singapore Statistics as of 25 Sep 09
But according to checkfacebook.com [7] … 1.34 million users, based on advertising data What about Straits Times? 1.23 million readers, According to ST.com [8] How big is Facebook in Singapore?
How big is blogging in Singapore? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Active Blogs 129,000 Inactive Blogs 258,000 Regular Readers 194,000 Irregular Readers 2.60 million 12.1% of S’poreans + PRs 72.2% of S’poreans + PRs Source: Singstat, IDA
Who uses social media? 77.9% of Facebook users are 14 – 34 years old 18-24 y.o. 432,880 32.2% 25-34 y.o. 460,360 34.2% 14-17 154,720 11.5% 35-44 190,040 14.1%
Who uses social media? ,[object Object],77.9% of Facebook users are 14 – 34 years old Personal bloggers Non-personal bloggers Mean age: 27 34.9 Yrs of education: 13.4 15.1 Gender (% female) 59.6 19.2 Marital status (% single) 73.4 53.9
Profile of a social media user ,[object Object],[object Object],[object Object],Generation Y
Generation Y ,[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions for engaging social media users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Two-way street Conversation Instant Viral Low barrier of entry
Social prosumers ,[object Object],[object Object],[object Object]
 
2-way Information Feedback HIV/AIDS organisations
 
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you [email_address]

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New Media

  • 1. XVIII International AIDS Conference July | 18-23 | 2010 | Vienna, Austria
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  • 4. What is social media? Social media Traditional / old media Two-way street One-way street Conversation Monologue Instant Slower Viral Restricted Low-barrier of entry High-barrier of entry
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  • 6. “ We don’t have a choice on whether we do social media, the question is how well we do it”
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  • 27. Facebook in Singapore Statistics as of 25 Sep 09
  • 28. But according to checkfacebook.com [7] … 1.34 million users, based on advertising data What about Straits Times? 1.23 million readers, According to ST.com [8] How big is Facebook in Singapore?
  • 29.
  • 30. Who uses social media? 77.9% of Facebook users are 14 – 34 years old 18-24 y.o. 432,880 32.2% 25-34 y.o. 460,360 34.2% 14-17 154,720 11.5% 35-44 190,040 14.1%
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  • 37. 2-way Information Feedback HIV/AIDS organisations
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Notas do Editor

  1. Source: IDA Annual Survey on Infocomm Usage in Household for 2008
  2. Youths and young adults are avid Internet users
  3. Source: IDA Annual Survey on Infocomm Usage in Household for 2008 Mobile Phone penetration rate is 131% in 2008.
  4. Source: IDA Annual Survey on Infocomm Usage in Household for 2008 Amongst residents who had used any portable infocomm equipment in 2008, 29% of them connected to the Internet wirelessly using their portable equipment