2006 ASTD International Conference and Exposition Presentation--Co-Authored by Claudia Escribano and Heather L. Porterfield

1. SU308—Open the Door to More Creative E-Learning Authored by Claudia EscribanoPearson Performance Solutions And Heather L. PorterfieldAmerican Red Cross ASTD ConferenceMay 2006

2. Today’s Goals Show you a process that will allow you to: Generate more creative ideas Use templates to turn ideas into innovative practice quickly Establish better partnerships between clients and vendors

3. Needs Analysis Go! Vendors: Find a Client, introduce yourself and ask them what they want to get from this session You have two minutes!

4. Needs Analysis Give me creative ideas quickly Tools to engage learners in both traditional and electronic environment Using audiovisual more creatively Results

5. Case Study The Goal Develop and deliver a national training curriculum to enhance the capacity of non-governmental and voluntary organizations who respond to humanitarian needs following WMD/T incidents

6. Raising the Bar PurposeReason for being IdentitySense of self Values and beliefsWhat is important and true CapabilitiesMethods, approaches, and strategies BehaviorSkills and actions EnvironmentContexts Most e-learning aims to affect capabilities or behavior The logical levels of learning, communication, and change Model by Robert Dilts

7. The Disney Strategy for Creativity The Disney Strategy by Robert Dilts Dreamer Critic Realist

8. The Dreamer State Purpose Generate as many new ideas as possible and collaborate to get even better ideas Activities Incorporate movement, color, music, art, fun, games, spontaneity Guidelines No bad ideas Anything goes Break your usual routine—get out of the office No project managers allowed

9. Case Study Dreamer Day Lake Anne, Reston, VA Ice Breaker Brainstorming Used the Walls Play-Doh® and Pipe Cleaners Lake Anne Tour Art Gallery Lunch at the Cafe

10. Get Into the Dreamer State Honey Walk Instructions: Walk around in a circle according to the directions called.

11. Rhythm Brainstorm Brainstorm ways to make e-learning more engaging Instructions: We’ll give you a word Start a slap-clap rhythm Use the word as a starting idea Go around in a circle Say the first thing that comes to your mind within three claps One person scribes

12. Your Brainstorm Look at the thoughts you came up with Now, pick one or more that you think will help your group decide how to make e-learning more engaging Add on to that idea with free-form brainstorming

13. Case Study Dreamer Day—Outcomes Lots of Ideas! Interface Instructional Strategies Words of Wisdom Interactivity Change Agent Immersive Scenario Themes Creative Approaches

15. Left

16. Forward (both arms)Directions

17. Alpha Aerobics A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

19. Does this idea meet our goals and criteria?

20. How can we use what we already have?

22. Evaluate Your Ideas Identify ways to make e-learning more engaging Instructions: Define criteria for evaluating ideas Evaluate ideas Look for ways to use any templates you have Integrate your ideas

23. Case Study Realist Day—Outcomes An Overall Design Creative Approach Theme Curriculum Structure Instructional Strategies Templates

24. Break State Activity Instructions Find an open space in room, approximately arm’s length from others. Take a deep breath and stretch to the ceiling.

25. The Critic State Purpose Fine-tune the design Activities Create design plan Review and update design plan Guidelines What can we do to make this better?

26. Case Study Critic State Writing the Design Plan Reviewing and Approving Design Editing/Updating the Design Plan

27. Capture Your Solution Write down ways to make e-learning more engaging Instructions: Using the “Design Plan” template provided, write down your ideas for making e-learning more engaging As you write them down, determine ways to make the ideas even better Hand in your ideas We’ll post all ideas to our Creativity Blog: http://openingthedoor.blogspot.com

28. Case Study: Critic-Outcomes Critic—Outcomes Approved Design Plan Strong Relationship with Our Client

29. Demo

30. Summary Aim to engage learners at the level of values and beliefs, identity, and purpose Set aside separate times and places for the three key elements of creativity: brainstorming, implementing, and fine-tuning Use your environment and activities to set your physical, mental, and emotional states to achieve your goals Include the Dreamer in your design planning process Include your clients in the design planning process Use templates as catalysts for creativity

31. Question and Answer Any questions?

32. Contact Information Open the Door Blog: http://openingthedoor.blogspot.com Claudia EscribanoSr. Instructional DesignerPearson Performance SolutionsClaudia.escribano@pearson.com703-707-0278 Leslie NicholsonLMS Product ManagerAmerican Red CrossNicholsonLes@usa.redcross.org202-303-4582