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H&K Demystifying Digital
H&K Demystifying Digital
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HSBC Bank International Transforming a traditional media campaign into an online communityy #IGNITE // #HKD2 // Nick Woods
Survey Respondents: 2008: 2,155 2009: 3,100 2010: 4 127 2010 4,127 Twitter Followers July 2010: 600 June 2011: 2,685
•1,629 unique visitors to the tool on launch day •Expats in 82 countries reached in first 24 hours •Most engaged part of website after home page •More users in 1 month than the M h h h original 2010 PDF reports received in the previous 6 months
Thank You #IGNITE // #HKD2 // Nick Woods

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  • 1. HSBC Bank International Transforming a traditional media campaign into an online communityy #IGNITE // #HKD2 // Nick Woods
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  • 9. Survey Respondents: 2008: 2,155 2009: 3,100 2010: 4 127 2010 4,127 Twitter Followers July 2010: 600 June 2011: 2,685
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  • 18. •1,629 unique visitors to the tool on launch day •Expats in 82 countries reached in first 24 hours •Most engaged part of website after home page •More users in 1 month than the M h h h original 2010 PDF reports received in the previous 6 months
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  • 21. Thank You #IGNITE // #HKD2 // Nick Woods