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H&K Demystifying Digital
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DEMYSTIFYING DIGITAL DIGITAL: LONDON Soho Square // 09 June 2011 // @CandaceKuss
WELCOME HKWIRELESS pass: HK4cc3ss #HKD2 by candace kuss
Hosts: H&K EMEA DIGITAL TEAM Candace Kuss Paolo Guadagni LONDON MILAN paolo.guadagni@digital-pr.it candace.kuss@hillandknowlton.com David Ingle DUBAI david.ingle@hillandknowlton.com by tim caynes
Virginie Laurent Vincenzo Cosenza Michael Renssen Simone Boselli FRANCE ITALY NETHERLANDS BELGIUM Marius Myrhvold Irina Haltsonen Peter Andersson Malene Munkebo NORWAY FINLAND SWEDEN DENMARK Jan Sciegienny Walter Scheuer Joana Correia Iñigo Vinos POLAND GERMANY PORTUGAL SPAIN
Matt Muir UK Rob Boella Ryan Levit UK UK Duncan Gallagher Chris Smith UK UK by la_febbra
DEMYSTIFY S de·mys·ti·fy/dē mistə fī/ Verb: Make (a difficult or esoteric subject) clearer and easier to understand Binary Drawing by Jimmy Kuehnle
DIGITAL IS EVERYWHERE At Home Digital Digital Video Gaming Audio Imaging Watch movies and TV Managing money Listen to music PC Broadband iTV Play games Send & receive photos and video On-the-Go Browse the Internet Online shopping Chatting Download songs E-mail with Friends Fantasy sports Digital Imaging Shoot photos Download songs Audio and video Watch videos Play games on-the-go Fantasy Sports Gaming Digital Fantasy Sports Browse the Video Internet E-mail Working Listen to Music E-mail Mobile Talk to friends Managing money Managing money At Work Electronics Collaborating Shopping Sh i PC Broadband Trading Stocks Trading Stocks Digital Stream Wireless Audio Mobile Wireless Electronics
TODAY’S MEDIA LANDSCAPE • advertising • website • store • event PAID OWNED EARNED BORROWED • PR • social platforms Binary Drawing by Jimmy Kuehnle
INTELLIGENCE | LISTEN | ENGAGE | ASSETS | DECISION
LISTEN: USER BEHAVIOR Watch and mirror how people use digital in their daily lives I’m playing Angry Birds
BREAKOUT SOC SOCIAL B2B: 2 Do the rewards of web 2 platforms outweigh the risks for B2B and regulated companies?
BREAKOUT ISSUE TRACKING & ANALYSIS: Does your company need to do more than simple web monitoring? Binary Drawing by Jimmy Kuehnle
BREAKOUT LIKE VS LOVE: S O What s What’s the real measure of your brand’s lasting relationship brand s with consumers?
D2 IS SOCIAL Enjoy the day. Blog, tweet, question, debate. Thanks for coming!

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Hkd2 london demystifying digital_candace kuss_h&k

  • 1. DEMYSTIFYING DIGITAL DIGITAL: LONDON Soho Square // 09 June 2011 // @CandaceKuss
  • 2. WELCOME HKWIRELESS pass: HK4cc3ss #HKD2 by candace kuss
  • 3. Hosts: H&K EMEA DIGITAL TEAM Candace Kuss Paolo Guadagni LONDON MILAN paolo.guadagni@digital-pr.it candace.kuss@hillandknowlton.com David Ingle DUBAI david.ingle@hillandknowlton.com by tim caynes
  • 4. Virginie Laurent Vincenzo Cosenza Michael Renssen Simone Boselli FRANCE ITALY NETHERLANDS BELGIUM Marius Myrhvold Irina Haltsonen Peter Andersson Malene Munkebo NORWAY FINLAND SWEDEN DENMARK Jan Sciegienny Walter Scheuer Joana Correia Iñigo Vinos POLAND GERMANY PORTUGAL SPAIN
  • 5. Matt Muir UK Rob Boella Ryan Levit UK UK Duncan Gallagher Chris Smith UK UK by la_febbra
  • 6. DEMYSTIFY S de·mys·ti·fy/dē mistə fī/ Verb: Make (a difficult or esoteric subject) clearer and easier to understand Binary Drawing by Jimmy Kuehnle
  • 7. DIGITAL IS EVERYWHERE At Home Digital Digital Video Gaming Audio Imaging Watch movies and TV Managing money Listen to music PC Broadband iTV Play games Send & receive photos and video On-the-Go Browse the Internet Online shopping Chatting Download songs E-mail with Friends Fantasy sports Digital Imaging Shoot photos Download songs Audio and video Watch videos Play games on-the-go Fantasy Sports Gaming Digital Fantasy Sports Browse the Video Internet E-mail Working Listen to Music E-mail Mobile Talk to friends Managing money Managing money At Work Electronics Collaborating Shopping Sh i PC Broadband Trading Stocks Trading Stocks Digital Stream Wireless Audio Mobile Wireless Electronics
  • 8. TODAY’S MEDIA LANDSCAPE • advertising • website • store • event PAID OWNED EARNED BORROWED • PR • social platforms Binary Drawing by Jimmy Kuehnle
  • 9. INTELLIGENCE | LISTEN | ENGAGE | ASSETS | DECISION
  • 10. LISTEN: USER BEHAVIOR Watch and mirror how people use digital in their daily lives I’m playing Angry Birds
  • 11.
  • 12. BREAKOUT SOC SOCIAL B2B: 2 Do the rewards of web 2 platforms outweigh the risks for B2B and regulated companies?
  • 13. BREAKOUT ISSUE TRACKING & ANALYSIS: Does your company need to do more than simple web monitoring? Binary Drawing by Jimmy Kuehnle
  • 14. BREAKOUT LIKE VS LOVE: S O What s What’s the real measure of your brand’s lasting relationship brand s with consumers?
  • 15. D2 IS SOCIAL Enjoy the day. Blog, tweet, question, debate. Thanks for coming!