5. TOP 10 SITES
1 5 7
2 3 4 6 8 9 10
Belgium
France
Greece
Ireland
Italy
Netherlands
Portugal
Spain
Germany
Switzerland
Austria
UK
Source: Alexa
6. TOP 10 SITES
1 2 3 4 5 6 7 8 9 10
Belgium NETLOG
NETLOG
LEOBN
France ORANGE FREE
COIN
TROKTIK
Greece IN GR
O
Ireland RTE
Italy LIBERO
MARK
Netherlands HYVES PLAAATS
Portugal HI 5 SAPO
Spain TUENTI MARCA
Germany SPIEGEL WEB DE
Switzerland RICARDO
DER
Austria ORF STANDARD
UK BBC
Source: Alexa
7. TOP 10 SITES WITHOUT GOOGLE
1 2 3 4 5 6 7 8 9 10
SKY PARTY
Belgium NETLOG
POKER
ROCK
LEBON SKY
France ORANGE FREE
COIN ROCK
TROKTIK SPORT SPORT
Greece IN GR FM 2GR
O
Ireland RTE BEBO
REPUBBLI
Italy LIBERO VIRGILIO
CA
MARK
Netherlands HYVES PLAAATS
Portugal HI 5 SAPO XL
EL
Spain TUENTI MARCA
MUNDO
Germany SPIEGEL WEB DE GMX
BLUE
Switzerland RICARDO
WIN
DER
Austria ORF STANDARD GMX
UK BBC
Source: Alexa
8. SOME OUTCOMES
Twitter not in top 10
Facebook i t
F b k resistance in
i
except UK and NL (no
The Netherlands
mobile access)
Wikipedia among top 10
p g p Linkedin in 10 ten in The
sites in all countries Netherlands
Local social network are Amazon strong only in
still very active in top 10 in German speaking
most countries countries
13. INTERNET PENETRATION
• CEE market is in total 276
million people
p p 32%
66%
• 76 million Internet users and it 61%
63%
is growing
53%
• Broadband penetration is really
57%
weak – from 24% in Estonia to
2% in Ukraine 49% 35%
63%
51%
34%
16. TOP 10 SITES
1 2 3 4 5 6 7 8 9 10
Bulgaria
Croatia
Czech
Hungary
Estonia
Latvia
Lithuania
Poland
Romania
Russia
Serbia
Slovenia
Source: Alexa
17. TOP 10 SITES
1 2 3 4 5 6 7 8 9 10
Bulgaria VBOX7 ABV ZAMUNDA DIR
INDEX T
Croatia NET ISKON JUTARNJI
PORTAL
CENTRU
Czech SEZNAM SZN NOVINKI
M
IDNEZ LIDE
FREEMA T
Hungary IWIW
IL
ORIGO
ONLINE
INDEX MYVIP
NETI POSTIM HOT
Estonia DELFI ORKUT RATE
EES
Latvia DRAUGIEM INBOX DELFI SS ONE TVNET
Lithuania ONE DELFI LRYTAS DRAGUAS
Poland NASZA ONET ALLEGRO WP INTERIA
Romania HI5
V ODNO LIVE
Russia YANDEX MAIL KONTAKTE KLASSNIKI
RAMBLER
JOURNAL
Serbia B9NET BLIC
Slovenia 24UR NAJDI SIOL RTVSLO
Source: Alexa
21. FACEBOOK/INTERNET USERS
Strong competition from local brands:
• In Poland Nasza‐Klasa claims to be
adding 20,000 new accounts daily.
• In Romania Hi5 boasted 2 3 million
In Romania, Hi5 boasted 2.3 million 1%
users in a country of 21 million. 15%
But: 6%
• Facebook registered a 180% jump in the 22%
number of users in Eastern Europe.
• In the Czech Republic, the number of 9%
Facebook users has doubled in 2009 to
1.3 million
1 3 million
36%
• 400% more Facebook users in Poland 39% 16% 9%
during last two years!
g y
50% 42%
Source: Checkfacebook.com & InternetWorldstats
22. SUMMARY
CEE is just a construct, not a homogeneous region:
– Internet penetration, which goes from 19% in Ukraine
through 42% in Poland to almost 70% in Slovenia.
– Very strong local brands
– Shopping habits – most of the countries prefer e‐shops to on‐
line auctions, except Poland ‐ more people buy items on
li i P l d l b i
Allegro (polish eBay) than in e‐shops.
– Language barrier determines search engine market share
Language barrier determines search engine market share
differences
24. INTERNET PENETRATION
• A comparison with other European
countries shows that the Nordic
countries are at the top in terms of
Internet usage. In Sweden, only
usage Sweden
seven percent of individuals aged
16–74 have never used the
Internet. With this seven percent,
82%
Sweden ends up in third place
behind Iceland and Norway.
87%
87%
• Broadband penetration:
– Sweden 83 %
– D
Denmark 76%
k
– Finland 74
84%
25. TOP TEN SITES
1 2 3 4 5 6 7 8 9 10
AFTONB BLOCKE
Sweden LADET T
ILTALEH ILTASAN
Finland OMAT
ABV YLE
TI
EKSTRA
Denmark BLADET
ABV TVDK
DAG
Norway VG FINN
BLADET
Main insight: News sites among the largest in the Nordics. Extremely good at using new
technology.
Source: Alexa
26. TOP 10 SITES (WITHOUT
GOOGLE))
1 2 3 4 5 6 7 8 9 10
AFTONB FORENI
Sweden LADET
BLOCKET
NGSS
ILTALEH ILTASAN
Finland OMAT
ABV YLE SUOMI2
TI
EKSTRA
Denmark BLADET
ABV TVDK
DAG AFTEN
Norway VG FINN
BLADET POSTEN
Source: Alexa
27. FACEBOOK PENETRATION ON
INTERNET USERS
36%
53%
41%
50%
Source: Checkfacebook.com & InternetWorldstats
28. FACEBOOK PENETRATION ON
POPULATION
30%
46% 35%
42%
Source: Checkfacebook.com & InternetWorldstats
30. INSIGHT ABOUT BLOGS
• Most talked about sites ar
bloggers
• Leading bloggers are
written by young girls
• Blurry difference between
private and pro blog
• About fashion and gossip
• They reach up to 10% of
the Swedish population
h S d h l
32. MOBILE COMMUNICATION
• Most social networks are also reached by mobile phone
(21% of Swedes use Internet in their mobile phones)
• Up to 300 000 iPhones sold in Sweden alone (and 50%
300.000
of all mobile surfing)
• 4G Networks launched in Sweden and Norway - The new
4G networks will allow users to
stream mobile multimedia, such as TV broadcasts and
online games,, with speeds up to 10 times higher than
g p p g
today's third-generation, or 3G, networks.
• 16% of Swedes have 3G-broadband at home
34. INTERNET
TURKEY
34.5%
PENETRATION
LEBANON
23.5%
23 5% IRAQ
23.9% 1.00%
JORDAN
37.1%
KUWAIT
EGYPT
52.3%
15.9% BAHRAIN QATAR
SAUDI 55.3% 60.9%
ARABIA UAE
26.8%
35. TOP TEN SITES
1 2 3 4 5 6 7 8 9 10
UAE
Egypt
Bahrain
Kuwait
Qatar
Saudi Arabia
Jordan
Iran
Iraq
Turkey
Lebanon
Kenya
Nigeria
South Africa
36. TOP TEN SITES
1 2 3 4 5 6 7 8 9 10
UAE
RAPID
Egypt MYEGY
SHARE
BAHRAINS
Bahrain FORUM
Kuwait KOORA
Qatar FLICKR
Saudi Arabia STC TRAIDN
AMMON
Jordan KOORA NEWS
Iran BLOGFA MIHAN TABNAK
PERSIAN
TRAVIAN CLOOB BLOG
BLOG
Iraq 4SHARED TRAIDNT TAGGED
SAHIBIB
Turkey HURRIYET MYNET MILLIYET
DEN
Lebanon TAVYAR
Kenya NATION
NARIA
Nigeria LAND
GUM NEWS
South Africa TREE 24
37. TOP TEN SITES (WITHOUT GOOGLE)
1 2 3 4 5 6 7 8 9 10
UAE CONDUIT 4SHARED
RAPID YALLA MEDIA
Egypt MYEGY KOORA
SHARE FIRE
BAHRAINS
Bahrain FORUM KOORA
TRAVIA
Kuwait KOORA N
Qatar FLICKR QATAR
Q
LIVING
Saudi Arabia STC TRAIDN KOORA 4SHARED
AMMON
Jordan KOORA NEWS
ALRAI
Iran BLOGFA MIHAN TABNAK PERSIAN
4SHARED
TRAVIAN CLOOB BLOG
BLOG
Iraq 4SHARED TRAIDNT TAGGED KOORA
SAHIBIB
Turkey HURRIYET MYNET MILLIYET EKOLAY
DEN
Lebanon TAVYAR LEBENESE
FORCES
Kenya NATION TAGGED
NARIA VANGU
Nigeria LAND BBC ARDNG
R
GUM NEWS STANDA
South Africa TREE 24 RDBANK
39. FACE BOOK AS %
INTERNET
TURKEY
53.6%
LEBANON
POPULATION
23.5% IRAQ
45.8%
45 8% 36.8%
36 8%
JORDAN
32.6%
KUWAIT
EGYPT
BAHRAIN 63.8%
19.4% 55.3% QATAR
SAUDI 47.4%
ARABIA UAE
19.4%
40. TURKEY
FACEBOOK AS %
18.5%
POPULATION
LEBANON
23.5% IRAQ
8.2%
8 2% 0.3%
0 3%
JORDAN
10.9%
KUWAIT
EGYPT
BAHRAIN 26.8%
2.6% 19.0% QATAR
SAUDI 22.3%
ARABIA UAE
4.3%
41. INSIGHT INTO MIDDLE EAST
Size and demogrpahics
• Polarized market
– 340million Arabs across the region;
– 5 h most spoken llanguage;
5th k
– >1% internet content
• Internet Penetration–
Penetration
– as high as 84% in Qatar
– as low as>1% in Syria & Sudan
y
• Large youth demographic -
– 55% under 25 years; driving internet and online markets
• 70% of people in Egypt, Lebanon, KSA, and UAE use SNS in some capacity
43. INSIGHTS INTO AFRICA
• A more polarized market
l i d k
• Limited data available
• Highest penetration in Magreb ( (Algeria, Morocco &Tunisia) +
)
South Africa
• L everywhere else <10%
Low h l
• Blogging sites ranks highly after international SNS- i.e Facebook