This document discusses the evolution of mobile user experience and transition from mobile apps to mobile businesses. It notes that Next Media has had over 6 million downloads across various mobile platforms. On a given day, their mobile services deliver over 8 million video views and millions more article views. Their games like Life is Crime and Barcode Footballer are top ranked in various categories. The document emphasizes that improving hardware, networks, interactions and content are enhancing the mobile user experience. It stresses focusing on building services, not just apps, as well as supporting multiple platforms with consistent user experiences. Key lessons highlighted are innovating based on market changes and focusing on personalization.