Radica's CEO Francis Kwok wrote a short article on June 4th, 2013 about customer relationship management (CRM) and return on investment (ROI). The article discusses how implementing a CRM system can improve a company's ROI through better customer retention and increased sales. In 3 sentences or less, the summary provides a high-level overview of the key information and purpose of the original document.

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Francis Kwok
CEO, Radica
4th June 2013
A Little Story of CRM & ROI