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HKAIM Social 2.0 Workshop Presented by  Kevin Huang Pixel Media  Sept 24, 2009
Introduction ,[object Object],[object Object],[object Object],[object Object]
The State of Online Advertising
Despite Recession, Online Ads in Asia = +
Advertising on Chinese portals keep growing
Online Ad Momentum builds in Asia
Online Share of Media – HK  Internet’s Share of Overall Media Spends (%) ,[object Object],[object Object],[object Object],Source: GroupM Worldwide This Year Next Year Media Forecast 2005 2006 2007 2008f 2009f TV 41.9% 41.6% 41.1% 41.2% 41.0% Radio 2.7% 2.6% 2.7% 2.6% 2.4% Newspapers 31.0% 30.1% 29.5% 29.1% 28.9% Magazines 13.4% 12.8% 13.2% 13.0% 12.9% Outdoor 7.6% 9.0% 8.8% 8.9% 8.8% Cinema - - - - - Interaction 3.4% 3.9% 4.5% 5.2% 5.8%
Online Advertising becoming more important in Hong Kong Source: GroupM Interaction 2008 Report ,[object Object]
[object Object],[object Object],[object Object],[object Object]
Where does Social Media Stand today with Consumers?
And when online, doing a lot more than they used to
Brand Showcases from  across Asia
HK Advertisers Engaged Via Facebook Apps Canon HK – Pixma Work Smart
Ford Fiesta Launch
Lucozade Energy Drink
Clairol Shampoo
Hong Kong PolyU – Speed
Results  ,[object Object],[object Object],[object Object]
The McDonald’s HK Hello Kitty WL Messenger Friend ,[object Object],[object Object]
Results  ,[object Object],[object Object],[object Object]
The Shampoo that has more friends than you…. Meet P&G’s Head & Shoulder’s Profile Page on Friendster in Malaysia
Meet the Typical Head and Shoulder Consumer  Slightly Skew Female, >20, Well Educated and Wants Quality Products
Meet all  31,690   of them who have become Fans of H&S and have engaged with it online some way or another
Here is Clinique with 13,900 fans
With extremely strong engagement online Over  1,972 active postings – CONVERSATIONS on its page. Clinique dedicated a specialist to answer questions online with its fans.
Key Take Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You www.facebook.com/kevinhuanghk www.twitter.com/kevinhuanghk

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