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Mr. Norman Tam Head of Hong Kong Office Tencent Holdings Limited Topic: Marketing on Mobile Messenger Platform
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Mr. Kaki Chiu Head of Multimedia Services – Digital & Online Business Unit New Media Group Topic: Social Media: Become a large platform or just a small tool for publisher?
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7. Social 2.0 Pixelmedia Kevin Huang
1.
HKAIM Social 2.0
Workshop Presented by Kevin Huang Pixel Media Sept 24, 2009
2.
3.
The State of
Online Advertising
4.
Despite Recession, Online
Ads in Asia = +
5.
Advertising on Chinese
portals keep growing
6.
Online Ad Momentum
builds in Asia
7.
8.
9.
10.
Where does Social
Media Stand today with Consumers?
11.
And when online,
doing a lot more than they used to
12.
Brand Showcases from
across Asia
13.
HK Advertisers Engaged
Via Facebook Apps Canon HK – Pixma Work Smart
14.
Ford Fiesta Launch
15.
Lucozade Energy Drink
16.
Clairol Shampoo
17.
Hong Kong PolyU
– Speed
18.
19.
20.
21.
The Shampoo that
has more friends than you…. Meet P&G’s Head & Shoulder’s Profile Page on Friendster in Malaysia
22.
Meet the Typical
Head and Shoulder Consumer Slightly Skew Female, >20, Well Educated and Wants Quality Products
23.
Meet all
31,690 of them who have become Fans of H&S and have engaged with it online some way or another
24.
Here is Clinique
with 13,900 fans
25.
With extremely strong
engagement online Over 1,972 active postings – CONVERSATIONS on its page. Clinique dedicated a specialist to answer questions online with its fans.
26.
27.
Thank You www.facebook.com/kevinhuanghk
www.twitter.com/kevinhuanghk