1. Web 3.0: Retake Control of
Your Own Cloud
Social 2.0, Hong Kong
2009.09.24
Important Note: This document was
prepared for a private audience for
discussions at the Social 2.0 event
(www.social20.asia). Copyright for
images included in the presentation have
not been obtained from the right owners.
If you are a right owner and wish for the
images not to continue to be included,
please contact me via email:
edmon@dot.asia

2. Computer 1.0: Calculator

3. Computer 2.0: Mainframes

5. Computer 3.0: PC

8. Web 1.0

10. What Next?

13. Anywhere Anytime Access

15. VS.

17. Another Possibility…

18. Your Personal Cloud

19. Your Own Personal Web Server

20. Your Personal Cloud

22. The Real Peer-to-Peer…

23. Your Own OpenID Server

24. Who would you trust?

25. Future?

26. Choice?

27. Web Addresses: Domain Names

28. http://go.to/something
Domain Names 1.0

29. http://geocities.com/something
Domain Names 1.0

30. http://facebook.com/something
Domain Names 1.0

31. something.blogspot.com
Domain Name 2.0

32. something.com
Domain Names 2.0

33. something.asia
Domain Names 3.0

34. .xxx
.info . music .green
.asia .wiki
.eco
.shop .movie
.love
.blog
.bmw
.africa
.fun .cool
Domain Names 3.0

35. Top Domain Name Sales (Mid 2007)
Amount Year Domain Amount Year Domain
$27,000,000 2007 poker.com (est) $3,000,000 1999 loans.com
$12,000,000 2006 sex.com (est) $2,750,000 2004 creditcards.com
$9,500,000 2007 porn.com $2,500,000 2000 dotnology.com
$7,500,000 2006 diamond.com $2,500,000 2000 tom.com
$7,500,000 1999 business.com $2,200,000 1999 autos.com
$5,500,000 2003 casino.com $2,200,000 1999 coupons.com
$5,000,000 2002 asseenontv.com $2,000,000 2000 britain.com
$5,000,000 1999 korea.com $2,000,000 2000 celebrities.com
$3,500,000 1996 worldwideweb.com $2,000,000 1999 express.com
$3,350,000 1999 altavista.com $1,900,000 2000 savings.com
$3,300,000 1999 wine.com $1,600,000 2006 branson.com
$3,000,000 1999 eshow.com $1,500,000 2000 deposit.com
$3,000,000 2006 vodka.com $1,500,000 2006 cameras.com

36. Public .Asia Auction Values
• discover.asia $112,111
• sex.asia $83,334
• buy.asia $73,000
• sexshop.asia $53,607
• gold.asia $46,602
• models.asia $41,009
• homes.asia $40,000
• gifts.asia $38,003
• book.asia $34,005
• apartments.asia $31,000

39. Your .Asia domain can drive traffic to
your core website
• Debunking myth of 1 domain = 1 website
• The long tail of domain traffic – this is also
how domain names are “monetized”
Main website /
• Why pay for others to refer you the traffic?
domain
Reclaim your traffic, exploit your own cyber real
Other domains:
estate, develop youri.e. Long Tailportfolio
domain
Go get your .Asia domain!

40. Some People Believe:
.COM is always first Choice

41. Some People Believe:
More .WHATEVER more value for
.COM

42. Do Customers Really Choose TLDs?

43. People Choose when there is Choice

44. hi-en.asia kuromame.asia honda.asia
Where you do business…
seiko.asia keepwalking.asia koikeya.asia

45. rionih.asia viajes.asia whack.asia
Its personal…
contender.asia cantonese.asia laopo.asia

46. homan.asia bluestars.asia angelababy.asia
It’s cool…
morimori.asia absorb.asia www.ella.asia

47. nevertap.asia soi.asia gnome.asia
Relevance…
childlearn.asia digitalmedia.asia adrc.asia

48. chris316.asia artquve.asia studio-be.asia
Choosing not to use .com…
rotarychild asian-curd.asia cha-shu-mau.asia
mortality.asia

49. Retaking control of your own web…

50. What will your choice be?

52. Interesting times ahead…
• Upload everything
• Trust the big brothers
• Sell your data
• Keep control of your own data
• Use your own cloud
• Make the Internet personal (again)
• How easy it is
• What is at stake
• All about choice

53. love.from.asia
edmon@registry.asia