Darizi is a premium wedding website and community that facilitates stress-free wedding planning through comprehensive content and a social networking platform. It encourages interaction between users and wedding vendors. Darizi offers various tools and services to help users plan and organize their weddings, including the ability to create their own wedding website, access a wedding video library and directory, use wedding planning tools, and read an online wedding magazine. Darizi promotes itself through both traditional and new media channels, and partners with other wedding-related brands to build a cross-media presence and reach a wider audience of wedding planners.

1. Presented by Darizi
SEP 2009
Social 2.0 – DARIZI
CROSSOVER
Prepared by Andy Ann
CEO Darizi.com

2. WHAT IS DARIZI?

3. 大 dà
日 rì
子 zĭ

4. IS DARIZI A
PUBLICATION?

5. www.darizi.com, a premium wedding website, offers comprehensive content to facilitate stress-
free wedding planning. It is a community network with user’s collaboration and autonomy. With
an engaging interface, Darizi encourages social networking and sharing amongst users while
expediting to-be-weds easy interaction with vendors in the wedding business.
About Us

6. WHAT IS DARIZI?

7. WHAT IS DARIZI?

8. WE OVER
SPENT $$$$$$

9. WEDDING MARKET
is HUGE

10. 3S of BRIDES
THEY LIKE TO
SEARCH
SHARE
SPEND

11. A Wedding……………….

12. Chatting
Social
Networking
online
Shopping
Media
Libraries
Searching
Blogging &
Micro Blogs
Information &
knowledge
Mobile
Devices

13. Company Overview
Darizi is a prestigious wedding-focused and lifestyle-oriented media, encompassing uniquely-
targeted wedding platforms. For the wedding of your dreams, Darizi.com and magazine offer
comprehensive content to facilitate stress-free wedding planning.
Darizi .com

14. Darizi World
1. Blog1. Blog
2. Love Story2. Love Story 5. Videos5. Videos4. Photos4. Photos3. Bridal Party3. Bridal Party
Darizi World allows members to create their own wedding website and share with their friends and family.

15. Darizi TV and Directory
Darizi Channel (TV) includes a selection of wedding-related video clips for member’s reference and enjoyment.
Darizi Street, which is a comprehensive wedding directory, helps members to do their wedding research
online. It includes the wedding supplier’s basic information, map, and comments from other members.
Darizi ChannelDarizi Channel Darizi StreetDarizi Street

16. Darizi Wiki and Planning Tools
Darizi Wiki, as the name suggests, is an online wedding encyclopedia where members can share their
frequently asked questions and answers on this platform.
Darizi Planning Tools help members better plan their wedding under stress-free environment.
Darizi WikiDarizi Wiki Darizi Planning ToolsDarizi Planning Tools

17. Online Magazine (Webzine)
Tailor made advertorial coverage or special
supplement (cover story) in particular issues

18. MEDIA
PLATFORMS

19. HOW WE PROMOTE
Traditional Media: TVB, MTR, Bus Shelter, Taxi, Outdoor Media
New Media: Focus Media, Pacific Coffee, McDonald, MTR
Track Panel, TimeSquare LED
Print Media: Press Release, Ad Placement
Online: SEO/ SEM/ eDM/ Online Campaigns & Press
Distribution: Air Lounge, Club House, Salon Spa, Cafe
Mobile: SMS, iphone Application, Ovi Application, WAP Site
Events: Hotel & Club House

20. Online SEO
Darizi ranked No. 8 on Yahoo natural
keyword search
Darizi ranked Top 3 on Google search

21. 2008 was a successful start for Darizi as we organized the Luxury Wedding Fair at Mandarin Oriental in
Hong Kong (10 Jun 2008), and the CRYSTALLIZED™ - Swarovski Elements Wedding Initiative in Shanghai
(18-19 Nov 2008).
In 2009, Darizi continues to host high end luxury bridal shows in Hong Kong and Mainland China:
- Yongfoo Elite Shanghai (28 Mar 2009) - Peninsula Hotel Hong Kong (26 Apr 2009)
- Ritz Carlton Beijing (11 Apr 2009) - Park Hyatt Shanghai (30-31 May 2009)
- MGM Grand Macau (10-11 Jul 2009) - Mini Bridal Show for TSL Jewelry (25 Nov 2009)
- JW Marriott Shanghai (1 Aug 2009) - Island Shangri-la Hong Kong (5-6 Sep 2009)
- Westin Beijing (Oct 2009, TBC)
Bridal Shows and Workshops

22. CROSS OVER
FRENEMY

23. Yahoo Style

24. Video Clip for
readers to click
Readers can
click on selected
icons for more
information
Sina and ZCOM

25. Mabelle Leo Diamond

26. She.com – Hair Channel

27. Open Rice

28. Face Book – Fans Page

29. We Tweet

30. 009 – Movie Premier

31. Swarovski

32. WHY CROSSOVER

33. - LEVERAGE NEW MEDIA POWER
- REACH OUT YOUR TARGET GROUP
- CREATE CROSS MEDIA PLATFORM
- DEVELOP MOBILITY
- FIND SYNERGY W/ FRIENDS AND ENEMIES
- BE OPEN MINDED
CONCLUSION

34. THANK YOU