2. This Summer in Washington, DC is going to be HAUTE…and we’re not talking
about the weather.
What is Fabulous First Friday, a haute girls night out happy hour event that will be held
the first Friday of each month from June-September featuring fabulous fashion &
Fabulous beauty presentations and tips from celebrity style experts, cocktails, tasty treats,
product sampling and more.
First Friday? Fabulous First Friday is not your average happy hour or shopping event, it’s a fun
and fabulous experience where women can learn from experts who have worked
with some of the most fabulous celebrities in the world, mix and mingle with
friends and interact with brands positioned to become staples in their lives.
Fabulous First Friday is the perfect opportunity to increase brand awareness, gain
new consumers and alert them of new products.
In addition, a portion of the proceeds will benefit our charitable partner JDRF to
fund research for a cure of type 1 diabetes, giving women an opportunity to
experience a “haute” girls’ night out while also supporting a great cause…now
how fabulous is that?
3. Each Fabulous First Friday event will host 200-300 women residing in the Washington,
DC metropolitan area. Here are some behavioral and economic attributes of these
Target women:
Primarily between the ages 21-40
Audience Apart of the buzzing DC social scene and stays tuned to the latest in fashion,
beauty and lifestyle trends
Have median earnings above $50,000-In the U.S., only the District of Columbia had
median women’s earnings above $50,000 – Source: U.S. Census Bureau, American Community Survey, 2009.
4. Fabulous First Friday will be promoted utilizing some of the following vehicles in which
your brand can benefit:
Promotional Radio ads and on-air mentions from a popular female radio personality who will
also host the event each month
Plan Ads and dedicated email blasts with Gilt City, Guest of a Guest, Refinery 29,
Daily Candy, Washingtonian, Washington Post-DC Scout, Capitol File,
Washington Life, and other popular online and print media outlets
Flier distribution and placement at partnering restaurants, nightclubs,
boutiques, etc.
Social media campaign utilizing Facebook, Twitter, Instagram, Pinterest,
LinkedIn and other social media platforms
5. Venue Fabulous First Friday will be hosted at several fabulous
venues in Washington, DC including the Longview
Gallery, a 5,000 square feet art gallery in the heart of
Washington, DC. The gallery is a modern space with
flexible walls and impeccable lighting and has been the
host to many events including a fashion show
presented by high-end designer Jason Wu, galas,
automobile and retail launch parties, and other
fabulous happenings.
6. Official Cocktail Sponsor (1 available)-$20,000
Official Cocktail As the official cocktail sponsor of Fabulous First Friday, your company will have the
Sponsorship exclusive opportunity to provide complimentary cocktails at the four (4) Fabulous
First Friday events held on June 7th, July 5th, August 2nd, September 6th June-
Rate & Benefits September 2013 in Washington, DC.
The following benefits are included in this sponsorship opportunity:
Branded bar areas with custom signage and decor
Promotional models trained as brand ambassadors to serve cocktails
Logo on print and online ads, email invitations, and fliers
Full page ad in event programs
Name mentioning in press releases
Hyperlink logo on event website
Opportunity to include promotional material in goodie bags
Name mentions in social media campaign
Post-report after each Fabulous First Friday event
Right of first negotiation and first refusal for participation in future
Fabulous First Friday events
7. Fabulous First Friday is produced by HER Events,
an event marketing and production company
that specializes in empowering women and
connecting them to brands and information
Contact Us through captivating events and experiences.
For sponsorship inquiries, please contact:
Priscilla Harvey
HER Events
EVENTS FOR WOMEN BY WOMEN
pharvey@her-events.com
202.421.0010
