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Tuesday , February 19, 2013
Times, HDFC Bank launch credit card
Publication: The Times of India , Agency:Bureau
Edition:Pune , Page No: 14, Location: Top­Left , Size(sq.cms): 234
Times, HDFC Bank
launch credit card
TIMES NEWS NETWORK
Mumbai: Times Internet, the
digital arm of The Times of
India Group, has partnered
with HDFC Bank to launch
Times Card, a co­branded
card that provides special
offers such as 25% discount
on movie tickets and 20% off
on dining.
"The Times Group has
crea t e d a n e n t e r t a i n m e n t
universe through our
supplements like Bombay
Times, Delhi Times and
timescity .com and these are
all platforms for fun, food
and films. The Times Card
gives a unique opportunity
to create a product that
leverages this breadth in the
entertainment space. The card will
make entertainment easy on
the wallet in the dining and movie
category" said Vineet Jain,
MD, Times Group.
The features of the card
include a welcome benefit
comprising a bouquet of gift
vouchers for shopping and
dining.
In addition, there will be
round­the­
yeardiscountsatmo­v i e a n d
dining outlets. Cardholders will
not have to pay any surcharge
on purchase of fuel for
amounts ranging between Rs
400 and Rs 5,000.
Aditya Puri, MD, HDFC
Bank, said, "Our association
with the Times Group
extends from the time
TimesBank merged with
HDFC Bank. The way we see
India moving today is that we have
a very young demographic,
50% of population will be
below 25 and 60% will be
below 35. According to a
'Here's India's first entertainment card'
study done by our bank, the
youth segment has a strong
work­life balance association
and they define
entertainment as life, friends
and fun. So we both want to
catch them young and give
them a product that will help
them lead a good life. This
card is India's first enter­
tainment credit card." It will
be available in two variants,
Platinum and Titanium,
which will be offered exclu­
sively on the MasterCard
platform. The Platinum card
comes for an annual fee of
Rs 1,500 plus taxes while
Titanium cardfor Rs 500 and
taxes.