1. Top Tools, Techniques & Strategies for
Maximizing Your Twitter Presence
Created by Erin Buehler, Shelly Wolfe, Kevin Heun & Jennifer Nahlik
2. Top Twitter Resources
“The Twitter Book” by Tim O’Reilly & Sarah Milstein
• Tracking Trends
• Retweet Methods
• Tweet Stats
• Business Tips
3. Tracking Trends
• Twitter Search (http://search.twitter.com)
- Showcases terms from twitter in real time
• TwitScoop (http://twitscoop.com)
- Shows popular search term using a tag cloud
- The bigger the word, the high number of mentions in Twitter
- Helpful for researching topics before they hit the mainstream
trending topics
• Twopular (http://twopular.com)
- Trending topics for different time segments
- Measures popularity of topic over that given time
4. Tweeting Tips
• Be interesting
• Be conversational
• Follow relevant people
5. Tweeting Best Practices
• Stay within 140 characters (your username counts)
- Use + instead of &
- Leave out (.) and other punctuation
- Abbreviate
- Eliminate (I) and “to be” Tweeting Tips
• It’s okay to edit down a message to stay within character when
• Be interesting
re-tweeting, just give credit where credit is due conversational
• Be
• Follow relevant people
• Best not to change url in a re-tweet
6. Tweet Measurement
• TweetStats (http://tweetstats.com)
• Bitly (http://bitly.com)
• Google Analytics Results
Tweeting Tips
• Be interesting
• Be conversational
• Follow relevant people
7. Custom Backgrounds
Tweeting Tips
• Be interesting
• Be conversational
• Follow relevant people